设计师 Lu Zhao and Shankai Gu 的作品 Ge Wu Zhi Heng 篆书字体设计 荣获了极具声望的 2021 A' Design Award 铜奖，竞赛类别为平面、插画与视觉传达设计。
铜平面· 2021
Ge Wu Zhi Heng 篆书字体设计
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关于 Ge Wu Zhi Heng 篆书字体设计
《格物致衡》是一件探究人与万物之间平衡关系的篆书字体设计作品。作品以小篆为基础——小篆是中国篆书的早期形态,以其凝练与本真而著称。标题取自《礼记》,意为探究并通晓万物,进而达致平衡之境。该设计将中国传统哲学与现代篆字设计相融合,旨在追问人们如何从现实生活走向虚拟生活,以及如何在其中守持平衡。
荣誉认可
关于A' Design Award 铜奖
Ge Wu Zhi Heng 篆书字体设计是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计Ge Wu Zhi Heng 篆书字体设计将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。Ge Wu Zhi Heng 篆书字体设计出色地满足需求，触动渴望，迷住情感，并吸引好奇心。
设计幕后
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由设计师提供的致谢、团队成员及技术详情。
- 独特属性
- Due to the continuous growth of human scientific and technological civilization, human beings can quickly change their roles freely from real life to virtual life. However, there is no basis for thinking about the authenticity of all things in the world in the process of transformation. Therefore, I want to interpret the balance between all things through the overall design of Xiaozhuan, because Xiaozhuan is the first culture created under the centralization of power in the long river of culture Word itself has a certain degree of concentration and authenticity. It originated from the book of rites, University, which means to explore and understand all things in the world; to balance, to reach; balance, to balance, means to reach a state of balance. Based on the visual culture exploration of modern seal text design, this paper links the elements of Chinese traditional philosophy of all things, and ponders how the relationship between human beings and all things can reach the balance state from the first reality (authenticity) to the second reality (virtuality).
- 灵感
- Due to the continuous growth of human scientific and technological civilization, human beings can quickly change their roles freely from real life to virtual life. However, there is no basis for thinking about the authenticity of all things in the world in the process of transformation.
- 团队成员
- Lu Zhao
Shankai Gu
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