Erika Baczo 的作品 Bergtor Visual Identity 视觉识别系统

设计师 Erika Baczo 的作品 Bergtor Visual Identity 视觉识别系统荣获了极具声望的 2021 A' Design Award 铜奖，竞赛类别为平面、插画与视觉传达设计。

铜平面· 2021

Bergtor Visual Identity 视觉识别系统

设计师： Erika Baczo

客户: Bergtor

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色彩

设计作品

关于 Bergtor Visual Identity 视觉识别系统

Bergtor 是为一个车库门品牌打造的视觉识别系统。该识别系统建立在严谨的网格系统与极简主义的字体排印手法之上。设计师在字母中加入几何元素,以视觉化方式诠释品牌名称的含义。字母 E 被三个取自车库门主要线条的形状所替代,构成一个简洁的图形符号。色彩方案采用黑色与清新绿色的双色搭配,主要字体为 Gotham。标志与整套视觉系统均以矢量格式绘制,因而可灵活适配不同尺寸,应用于数字媒体与印刷媒介。

荣誉认可

关于A' Design Award 铜奖

Bergtor Visual Identity 视觉识别系统是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计Bergtor Visual Identity 视觉识别系统将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。Bergtor Visual Identity 视觉识别系统出色地满足需求，触动渴望，迷住情感，并吸引好奇心。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: The Bergtor brand identity main message concentrates on their quality featuring. The visual identity is based on a solid grid system and a minimalistic typographic approach.
The project visualizes the meanings of the chosen word by using symbolism by adding geometric elements to the letters. The three shapes in place of letter "E" is inspired by the main lines of a garage door. The letter “E” in the word Bergtor is a simple graphic symbol, a pictogram of garage doors.
尺寸与包装: The logo and the visual system were designed in vectoral format in order to make them adaptable to different sizes for both digital and printed media. Gotham is the main typeface as it is a geometric, simple, modern and solid font.
标签: visual identity, modern, simple, timeless, feasibility, reliability
生产技术: The unique visual corporate identity elements are produced by high-level digital printing on white, recycling paper.
设计挑战: The visual form of the garage door is not a captivating sight, which is why creating the logo and the visual system was a great challenge. This visual distinction already appears in the visual graphics identification, but here it gets a new imposing structure and a fresh look. For a designer 'catching' simple ideas is the most challenging task. This project confirms the fact that creating something unique and simple is the only 'successful' way to execute this task.
研究: The main idea of the rebranding is simple purposeful, thusly if you cannot explain it simply, you do not understand it well enough. Our research process is based on this theory.
灵感: Brand identity is inspired by the minimal and clean aesthetic of Swiss design and uses simple typography and duotone (black and fresh green) colour palette. This making appear mature and solid.
The main motive was to reflect these core values in the visual identity of the rebranding, maintaining a modern and an easily memorable look. Summing up, the goal was to create a concept to the form with its own identity and originality that goes beyond the contemporary appearance.
项目周期: The project started in November 2019 in Miercurea Ciuc, a town in Eastern Transylvania, Romania and was finished in January 2021 in the same location.
操作流程: One of the part of the brand identity was to create thank you cards for loyal customers. The primary purpose of the strategic planning of the thank you cards for loyal customers is based on interaction. The main goal is to reinforce and ensure long-term collaboration. The card's graphics concentrates on its quality featuring a somewhat playful vibe. The joyful graphics accomplish the production of a rich, complete and unique brand system.
专利: Copyrights belong to the CEO of the Bergtor company.
团队成员: Erika Baczó
Alpár Dávid
图片版权: Credits to: Adobe stock - main image.