Episode 品牌体验设计

设计师： Plus X

客户: Sk D&d Episode

平面类别A' Design Award 铜奖获奖者

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关于 Episode 品牌体验设计

Episode 是为共享居住平台打造的品牌识别与品牌体验设计。该设计以用户为中心而非以供应方为中心，优先考虑与住户之间的沟通。Episode 标志中的方形象征着一个容纳多元故事的空间。标志、色彩、字体与主视觉被应用于线上与线下的各个接触点，包括住户卡与房间号牌。整套系统灵活可变而非固定僵化，因此每位住户都能以个人故事来完成这一设计。

荣誉认可

关于A' Design Award 铜奖

Episode 品牌体验设计是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计Episode 品牌体验设计将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。Episode 品牌体验设计出色地满足需求，触动渴望，迷住情感，并吸引好奇心。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: Many residential space brands provide a supplier-centered brand identity. However, Episode is a user-centered design with a major difference in communication with customers.
尺寸与包装: Digital Work
标签: Share, Episode, Dwell, Story, House, Harmony, Relationship, Gathering
生产技术: 1. Brand Value Platform
It defines the brand essence, “Life Storyg (story+storage),” and the core brand value, “living space, value community, and emotional platform.”

2. Visual Identity and Brand Design Element Development
The square in the EPISODE logo indicates a space where diverse stories and harmonization are contained. It is developed to flexibly expand to online/off-line contacts.

3. Brand Experience Design
From various communication contacts, key visual assets such as logos, colors, typefaces, and key visuals are used in the right place to provide Episode’s unique brand experiences.
设计挑战: Modern residential spaces are not just a resting place but a place of applying the values and tastes and, furthermore, aspects of one’s life. Through this identity design, SK D&D intends to break away from the concept of traditional residence and suggest a new dwelling place.
研究: SK D&D has thoroughly analyzed diverse space share services, which are currently provided to customers, conducted interviews to find ways to create synergy through customer members coming together, and considered ways to visually connect customer experience elements.
灵感: Episodeis not only a living space but also a shared residential platform made with customers’ experiences and values. SK D&D develops the design by focusing on a design that can be flexibly changed and applied rather than a fixed design, on a touchpoint to express the characteristics of the brand.
项目周期: The project proceeded for 4 months in Seoul, South Korea.
操作流程: The design motif developed has been applied to resident cards, room numbers, etc. for customers and completed when they draw their own episode. SK D&D intends to provide a variety of new brand experiences to users through a flexible design rather than a fixed one.
团队成员: Creative Director: Shin myungsup
Strategy Director: Choe jangsoon
BX Planner: Kook bohyun
BX Planner: Kim jisu
BX Designer: Kim hyunwoo
BX Designer: Lee yoonseong
BX Designer: Im sunghwan
BX Designer: Park jiyong
Motion Designer: Lim kwangmyung
Project Director(SK D&D): Kim dohyun
Project Manager(SK D&D): Lee chungheon
Project Manager(SK D&D): Kim jinhee
Project Manager(SK D&D): Bak areum