设计师 Ruis Vargas 的作品 LendMe 品牌形象设计荣获了极具声望的 2021 A' Design Award 铁奖，竞赛类别为平面、插画与视觉传达设计。

铁平面· 2021

LendMe 品牌形象设计

设计师： Ruis Vargas

客户: Laika

平面类别A' Design Award 铁奖获奖者

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验证 #119666 的获奖状态

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色彩

设计作品

关于 LendMe 品牌形象设计

LendMe是为一家经营住房净值贷款业务的公司打造的品牌形象。标志采用图形化的构成方式,以彼此平衡对应的二进制代码为灵感来源,既传达出数学化的理念,又寓意公司与客户之间双向互动的关系。色彩体系采用互补配色,以紫色为主色调,橙色与蓝色作为辅助色,用于传递面向不同受众的不同信息。应用载体包括名片、信封、企业形象宣传册以及路灯灯箱广告。

荣誉认可

关于A' Design Award 铁奖

LendMe 品牌形象设计是 A' Design Award 铁奖得主，这是授予满足人们对设计精良的创作所期待的专业与工业要求的优良设计的声望认可。铁奖得主展现出其创作者的高超技艺、高度专业化、专家级的理解力和创造能力。预计LendMe 品牌形象设计将成为一件备受推崇、令人钦佩且被珍爱的创作，既实用又创新。这件赢得 A' Design Award 铁奖的设计整合了行业最佳实践，并拥有与专业知识和才华相结合的称职技术特性。LendMe 品牌形象设计因其严谨而受到尊重，旨在提供有助于让世界变得更美好的生活品质改善。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: To operate in the home equity market, a group of investors sought to build a brand that would convey the concept of help and solidarity, in a balanced financial relationship with its client.
From this premise, the LendMe brand was built: the logo structure has an iconographic representation that refers to binary codes balanced between each other, suggesting both a mathematical concept and the relationship between LendMe and his client, where lending is a two-way street.
尺寸与包装: Business card format 90 x 50 mm printed on 300 g offset paper, in 4 x 0 CMYK colors, pasted to reach a weight of 600 g. Envelopes, format 220 x 310 mm and format 150 x 210 mm, printed on 120 g matte couche paper, in 4 x 0 CMYK colors. Light panel: 1200 X wwl800 mm.
标签: Brand, logotype, illustration, visual identity, Laika Design
生产技术: The identity project consists of business cards, printed in 300 g weight, envelopes, institutional presentation and street light panel.
设计挑战: Lend Me emerges with an ambition: to present the consumer an alternative to the traditional model of bank and customer relationship. Thus, the LendMe brand language represents the attitude of rupture with the current model. The graphic elements, the pictograms, the logo and the color palette are the synthesis of the brand's purpose: objective and welcoming, practical but well supported in principles.
研究: The Laika method is based on the synergy between linguistic and pictorial skills. Every project begins with the construction of its meaning, an affirmation, and the need to design small graphic narratives. Thus, the brand and its visual identity elements, made by Laika, allow the creation of diverse visual narratives, which contemplate the daily needs of communication and realization of the culture of the LendMe brand.
灵感: The aesthetics of LendMe seeks to create a graphic environment structured and sustained by itself and solid. Thus, the use of colours sought to establish a complementary palette, in which purple is the basis, trust, and orange and blue are the colours of the relationship, effusive and intense. Just as the logo has a binary structure, representing relations antagonistic essence, the use of colours allows working with duality, from the welcoming and intense to the sober and balanced.
项目周期: The project started in February 2020 and finished in May 2020 in Sao Paulo, Brazil.
操作流程: The need to transitioning between as distant audiences as consumers and companies was the premise of the brand. Therefore, the language project should anticipate the flotation on the daily approach of the communication of the LendMe brand. The result was the establishment of the usage of the brand colours in an elementary didactic, fitting colour to the brand’s voice and identity. The elements of visual identity transit from abstract and technologic, on the communication with corporative clients, to emotional, in the usage of humanised pictures, which deal with a closer relation with the final client.
专利: Laika Design
团队成员: Ruis Vargas, Creative Director, Agnes Svilenov, Designer
图片版权: Laika Design