设计师 Paul Meeuwsen 的作品 Beat Coffee 品牌形象设计荣获了极具声望的 2021 A' Design Award 铜奖，竞赛类别为平面、插画与视觉传达设计。

铜平面· 2021

Beat Coffee 品牌形象设计

设计师： Paul Meeuwsen

客户: Beat Coffee

平面类别A' Design Award 铜奖获奖者

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关于 Beat Coffee 品牌形象设计

Beat Coffee 是为一家咖啡公司打造的品牌形象与包装设计。品牌重塑始于市场洞察、竞品分析与顾客反馈,并由此确立了品牌战略与定位。该定位通过"Serious Fun Coffee(认真玩味咖啡)"这一标语加以呈现,奠定了品牌的语调基调,将趣味、音乐与咖啡相互串联。设计以公司创始人的声音赋予品牌标识以生命力,并将同一理念延伸至印刷咖啡包装袋上,通过增强现实技术使其动态呈现。整体目标是塑造一个清晰明确、以顾客为中心且充满趣味的品牌。

荣誉认可

关于A' Design Award 铜奖

Beat Coffee 品牌形象设计是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计Beat Coffee 品牌形象设计将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。Beat Coffee 品牌形象设计出色地满足需求，触动渴望，迷住情感，并吸引好奇心。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: The voice of the client is used to bring the brand mark to life. This was then translated into the packaging that animated via Augmented Reality.
尺寸与包装: Coffee bag printed,
标签: brand, print, animation, audio design, social media
生产技术: Augmented Reality
设计挑战: To create a customer focused fun brand clarity that was also in line with the principals that the company held.
研究: A comprehensive brand and marketing strategy process was executed covering market insights competition and customer feedback.
灵感: The inspiration for the Beatcoffee rebrand was to capture the voice of the brand. This was achieved by using the voice of the owner to bring the brand mark to life. This was then translated into the packaging that animated via Augmented Reality.
项目周期: 3-6 months
操作流程: We created a brand strategry, The brand strategy translated inti the positioning, then tone of voice, Then the brand mark, and touch points
团队成员: Paul Meeuwsen
Todd Watts
Cassy Bezeruk
Austin Davey