设计师 PepsiCo Design and Innovation 的作品 Lays Signature 快闪品牌体验 荣获了极具声望的 2021 A' Design Award 金奖，竞赛类别为活动与事件设计。
金活动· 2021
Lays Signature 快闪品牌体验
设计师： PepsiCo Design and Innovation
客户: PepsiCo Design & Innovation
活动类别A' Design Award 金奖获奖者
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验证 #118889 的获奖状态设计作品
关于 Lays Signature 快闪品牌体验
乐事Signature是一场围绕薯片打造的快闪品牌体验活动。该体验设置于高端零售商内的临时场地,以一处调制风味薯片吧台作为小型舞台。观众在现场观赏一场表演,独特口味的薯片在他们眼前被手工调制而成。这种戏剧化、多感官的呈现形式,重新定义了薯片的供应、品尝与分享方式。其意图在于吸引那些看重真实体验与社交分享的年轻消费者。首场活动在连卡佛百货公司举行。
荣誉认可
关于A' Design Award 金奖
Lays Signature 快闪品牌体验是 A' Design Award 金奖得主，这是授予一流、绝妙而杰出设计的极为崇高的认可。金奖得主是极具创新、极富远见且璀璨夺目的创作，反映出其设计师的天才、智慧与才干。预计Lays Signature 快闪品牌体验将成为一项备受赞誉、引领潮流、气势恢宏的发明，带来前所未有的价值。这件赢得 A' Design Award 金奖的设计是一个壮观而受人敬重的项目，极大地造福并拓展艺术、科学、设计和技术的边界。Lays Signature 快闪品牌体验激起强烈的渴望，唤起激情，鼓励创造力，令我们着迷。
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由设计师提供的致谢、团队成员及技术详情。
- 独特属性
- Lays Signature is a brand experience with the singular mission to make potato chips sexy to what is rapidly becoming known as the me generation. This one-of-a-kind theatrical experience takes place at pop-up locations in exclusive retailers. At these mixology chip bars folks are treated to a live performance where unique flavors are hand-crafted right before their eyes.
- 灵感
- Our challenge was to meet our future customers where they are. Which is out in the world having experiences. And on their phone posting about themselves. Our solution was to create a rich and multi-sensory experience that reimagine how people consume chips with Lays Signature. Its first installment at the exclusive department store, Lane Crawford.
- 团队成员
- PepsiCo Design & Innovation
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