设计师 Katie Tai and Ciang Fan - OCT Ent. 的作品 Mai Meng 演唱会巡演 荣获了极具声望的 2026 A' Design Award 金奖，竞赛类别为活动与事件设计。
金活动· 2026
Mai Meng 演唱会巡演
设计师： Katie Tai and Ciang Fan - OCT Ent.
客户: OCT Entertainment Co., Ltd.
活动类别A' Design Award 金奖获奖者
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关于 Mai Meng 演唱会巡演
《麦萌》以「珍惜当下」为主题,是一场纪念华语流行乐坛三十五载生涯的巡回演唱会。巡演将经典歌曲的全新演绎与极简主义舞台设计相融合。模块化、可移动的透明LED屏呈现与每首歌曲情绪相契合的高分辨率视觉影像;灯光与音乐节奏同步,音响则针对每个场馆进行调校。城市限定曲目、现场大合唱以及隐藏的手写信件邀请观众共同参与。这场巡演旨在连接长期陪伴的听众与年轻一代的观众。
荣誉认可
关于A' Design Award 金奖
Mai Meng 演唱会巡演是 A' Design Award 金奖得主，这是授予一流、绝妙而杰出设计的极为崇高的认可。金奖得主是极具创新、极富远见且璀璨夺目的创作，反映出其设计师的天才、智慧与才干。预计Mai Meng 演唱会巡演将成为一项备受赞誉、引领潮流、气势恢宏的发明，带来前所未有的价值。这件赢得 A' Design Award 金奖的设计是一个壮观而受人敬重的项目，极大地造福并拓展艺术、科学、设计和技术的边界。Mai Meng 演唱会巡演激起强烈的渴望，唤起激情，鼓励创造力，令我们着迷。
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由设计师提供的致谢、团队成员及技术详情。
- 独特属性
- Treasure The Moment is one of the most heartfelt Mandopop events in 2025. Conceived and collectively produced by legendary artist Mai Meng, the concert blends reimagined classics, immersive stage design, and poetic visuals to awaken generational memories and move new audiences alike.
Centering on themes of companionship and nostalgia, it traces a 35 year musical journey of Mai Meng, transforming the performance into a shared emotional experience, a timeless tribute to love, memory, and the power of music. - 尺寸与包装
- Core touring team: ~50 people covering staging, audio, lighting, video, artist & logistics. Main stage: approx. W24,000–26,000 mm × D15,000–18,000 mm. LED screens: 200 m², using P3 high-resolution irregular modules. Audio: dual side line arrays (12–16 units each), with subwoofers front and below stage. Lighting: 300–400 moving lights including beams, spots, washes, and lasers.
- 标签
- Mai Meng, 35th anniversary, concert tour, stage design, Event
- 生产技术
- We adopted a poetic minimalism concept, merging 90s nostalgia with modern stage tech. Using fan research, mood mapping, and lyrical analysis, we designed visuals with modular, movable, transparent LED panels and high-resolution simulated 3D effects to reflect each song’s mood. Lighting synced to BPM and emotion, while sound was venue-tailored. Cloud-based coordination enabled consistency across cities, ensuring each performance felt immersive and emotionally true.
- 设计挑战
- Balancing classic charm with creative innovation was key. We kept the essence of Mai Meng’s songs while using minimalist staging and new arrangements to evoke freshness without losing authenticity. To connect with Gen Z, we collaborated with fan communities, used short videos, and influencer marketing to reframe her image—from “parents’ idol” to a warm, relatable voice. Touring across diverse cities, we adapted technical plans and rehearsals for each venue, ensuring every show delivered consistent quality and emotional resonance.
- 研究
- We conducted audience-focused research to balance nostalgia with innovation in Mai Meng’s 35th anniversary tour. The goal was to design a concert that resonates with longtime fans and younger generations. Using surveys, social media analysis, and streaming data, we gathered insights from over 1000 participants. The research shaped song selection, stage design, and marketing strategies, successfully increasing cross-generational appeal and revitalizing a classic icon for today’s audiences.
- 灵感
- The core concept of this concert tour is returning to the Age of Innocence Through Music. The concert title, Treasure The Moment, in Mandarin, is inspired by poetic verse and symbolizes the gentle portrayal of love, memory, and time in the musical works of Mai Meng. Through the interplay of music and spatial design, we aim to guide the audience into a personal landscape of memories, evoking deep emotional resonance.
- 项目周期
- The project began in mid-May 2025 in Foshan, China. It is currently touring through Beijing and Shanghai, with plans to expand to many more cities in the near future.
- 操作流程
- We created heartfelt interactions to make each show unforgettable. Fans receive a collectible city-specific stamp, and each stop features two exclusive songs specifically picked by the artist for the city. A live sing-along invites shared emotion, while handwritten artist letters are hidden under random seats for the audience to find. In a special segment, fans get to pick a song and may share their personal story, turning the stage into a space for connection, surprise, and meaningful memories.
- 专利
- Copyrights belong to OCT Entertainment Co., Ltd., 2025
- 团队成员
- Producer: Katie Tai
Line producer: Jessie Qiu
Chief Director: Ciang Fan
Technical Director: Tzulung Pan
Technical Director: Zhuang FuMing
Executive Director: Fifi Ying
Executive Director: Hsining Shen
Executive Director: Lin Lin
Executive Director: Howard Hsu
Executive Director: EJ Huang
Executive Director: Harrison Hsu
UPMs: Annie Huang, Sandy Yeh
Chief of lighting technician: Chen QiSheng
Stage Design: Zhao Hong Chao
Production company: OCT Entertainment Co., Ltd. - 图片版权
- OCT Entertainment Co., Ltd.
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