设计师 Yaman Hu 的作品 Low Classic 品牌形象识别荣获了极具声望的 2021 A' Design Award 铁奖，竞赛类别为平面、插画与视觉传达设计。

铁平面· 2021

Low Classic 品牌形象识别

设计师： Yaman Hu

客户: Low Classic

平面类别A' Design Award 铁奖获奖者

13,934

已验证的获奖者

验证 #113244 的获奖状态

在A' Design Award上查看新闻稿获奖徽章

色彩

设计作品

关于 Low Classic 品牌形象识别

Low Classic 是为一个独立时装品牌打造的品牌形象识别系统。该识别系统的灵感源自20世纪80年代的时尚杂志,采用低饱和度的柔和色彩体系,以及打破网格的版式布局。字体设计夸张有力,并与优雅的曲线相结合,构成了品牌的主要视觉语言。项目涵盖印刷与数字两类物料,包括海报、社交媒体图像、电子邮件与网页横幅。印刷衍生物料采用再生纸印制,并使用无污染染料。其目标是为复古视觉风格赋予精致考究的数字化形态。

荣誉认可

关于A' Design Award 铁奖

Low Classic 品牌形象识别是 A' Design Award 铁奖得主，这是授予满足人们对设计精良的创作所期待的专业与工业要求的优良设计的声望认可。铁奖得主展现出其创作者的高超技艺、高度专业化、专家级的理解力和创造能力。预计Low Classic 品牌形象识别将成为一件备受推崇、令人钦佩且被珍爱的创作，既实用又创新。这件赢得 A' Design Award 铁奖的设计整合了行业最佳实践，并拥有与专业知识和才华相结合的称职技术特性。Low Classic 品牌形象识别因其严谨而受到尊重，旨在提供有助于让世界变得更美好的生活品质改善。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: Low Classic is establishing its voice as a new designer label by utilizing chic fabrics, classic silhouettes, and innovative details. This project aims to use untypical typography and a bit of quirky aesthetic choice in representing the looking and feel of this brand. The branding materials including both physical and digital products that give a one of a kind holistic view of Low Classic. The way of showing the brand value is providing classic fashionable textures but with creative details.
尺寸与包装: 1920px*1280px
标签: Identity, digital design, fashion, typography
生产技术: As all the material of the clothing is 100% organic, the brand collaterals are printed by the recycled paper. The way of Low Classic printing all the collaterals are using recycled paper, there's no environment pollution dye color added.
设计挑战: There're so many similar minimalists boutique brands on the market, by figuring out using the relatively exaggerated typography and bold layout on the branding campaign.
研究: The rebranding is focused on the detail of the typography, which will be the critical visual language of this brand. As Low Classic is an independent fashion brand, we are trying to escalate the brand value, as the materials are organic, the aesthetic way of representing the brand is using the mute color palette and printing with organic materials.
灵感: The brand identity is inspired by the 80s fashion magazine, the color is muted and the layout breaks the grid. As well as the typography is combined with elegant curves. This brand campaign is focusing on digital online platforms. eg. social media, e-mails, and web banners. So that the posters are very neat and bold to catch the user eye to stop by the online shop
项目周期: The project started at the end of 2019 in New York and finished in mid-2020 in New York.
操作流程: The brand is inspired by 80s fashion, by combining the vintage look with refined digital experience, Low Classic is aiming to bring a retro style and redesign it. The brand color choice is always used mute color in the 80s, and the typography is inspired by the fashion magazine font from the 80s. Low Classic has digitized a vintage look to the e-commerce world.
团队成员: Creative Director: Yaman Hu
Designer: Yaman Hu