设计师 Hong Kong Trade Development Council 的作品 Future Tribes 活动空间设计 荣获了极具声望的 2021 A' Design Award 铜奖，竞赛类别为活动与事件设计。
铜活动· 2021
Future Tribes 活动空间设计
设计师： Hong Kong Trade Development Council
客户: Hong Kong Trade Development Council
活动类别A' Design Award 铜奖获奖者
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验证 #106405 的获奖状态设计作品
关于 Future Tribes 活动空间设计
《未来部落》是为香港时装展Centrestage打造的活动空间设计，该展会为期四天，在9000平方米的场地内呈现240个品牌。设计范围涵盖入口大堂、中央展示区及天桥（伸展台）区域。其视觉语言将符文、象形文字、纹身等传统文化符号与新科技相融合，运用了全息风扇显示屏、LED屏幕以及可移动的三角形灯具。所有元素均在场外预制，并于三天内完成现场组装。
荣誉认可
关于A' Design Award 铜奖
Future Tribes 活动空间设计是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计Future Tribes 活动空间设计将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。Future Tribes 活动空间设计出色地满足需求，触动渴望，迷住情感，并吸引好奇心。
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由设计师提供的致谢、团队成员及技术详情。
- 独特属性
- Centrestage was a 4-day fashion event held at the Hong Kong Convention and Exhibition Centre. With 240 contemporary fashion brands housed within a 9000m2 space, the event organizer wanted to create an eye-catching theme to elevate the show ambience and reflect its core mission of finding new fashion talent. Three areas were provided: the entrance concourse then inside the exhibition hall central display and catwalk area. Besides this task, the onsite set-up time was limited to only 3 days.
- 尺寸与包装
- The 1000m2 entrance concourse space had four 3m high x 2.5m wide freestanding holographic fan displays, colourful super graphics vinyl walls and carpets and a 5m (w) x 3m (h) LED screen completed the entry. Inside the hall, a 185m2 central display with suspended moving triangle shaped LEDs hovered above mannequins on wooden LED plinths. A 2m dia. wide x 4m high 3D LED display unit sits centrally on the 210m2 catwalk arena. The 4m high catwalk backdrop is finished with mirror on plywood backing.
- 标签
- Centrestage, Hong Kong, Fashion, Future Tribes, Exhibition, HKTDC, Organiser, Fair, Culture, Catwalk
- 生产技术
- Due to the tight 3-day set up, all the design formats were prefabricated off site and reassembled onsite. All the walls were made from reusable aluminium structural frames covered with stretched vinyl graphics, mesh, polycarbonate sheets and mirror finish. Audio and visual equipment, LED screens, mechanical moving technology with triangulated shaped lights, free standing holo fan and 3D holograph LEDs were hired. Biodegradable carpets and LED to mimic neon lights were also applied.
- 设计挑战
- The challenging for the creative research was defining a design language to position a fresh contemporary feel for this show. By discovering and examining the roots of many different human cultures helped us to define a new look. For example, taking influence from Viking runes, ancient hieroglyphics, tattoos and mixing these to create a new design language and typography. Our purpose was to uplift and differentiate the image of Centrestage from other fashion trade shows in the region.
- 研究
- The concept Future Tribes stems from the mission of Centrestage to discover the most contemporary fashion talents in Asia. Echoing the shows pioneering spirit, our team research envisaged a new future look by learning from the past. We researched into various cultural origins, symbolisms, runes, belief system and aesthetic details mixed with technology to create a new visual identity and reality for the show. Our design was aimed to create a radical and fearless future in fashion for a new generation.
- 灵感
- The concept Future Tribe was inspired from Centrestage main mission to be a platform for discovering the latest upcoming fashion brands and talents in Asia under one roof. From this, a narrative was developed about future tribalism by mixing new and traditional cultural roots, symbolism, belief systems and new technology to create a radical and contemporary visual to uplift the event organiser’s space. These include the entry concourse, a central display and a catwalk space.
- 项目周期
- The project duration was 3 months from initial briefing to onsite completion. It was launched on the 4th of September 2019 and ran for 4 days. Limited to only 3 days for the onsite set up. Centrestage was located at the Hong Kong Convention and Exhibition Centre in Wan Chai, Hong Kong.
- 操作流程
- The first impression of Future Tribes concept starts at the entry concourse with 4 holo fan display units emitting images of random typography and symbolisms. Leading pass a large LED screens and a series of 3m high graphic panels. Inside the hall central display, a suspended motorized triangulated LED shapes hovered above the central display. Followed by an open catwalk space with a 3D holograph LEDs display unit, emitting messages or pulsating titles of upcoming fashion shows.
- 专利
- Copyrights belong to Hong Kong Trade Development Council, 2019
- 团队成员
- Jason Cheung
Dury Chin
Eddie Chak
Stephen Wong
Wayne Wong
Phyllis Ng - 图片版权
- Hong Kong Trade Development Council
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