Hong Kong Trade Development Council 的作品 The Multiverse 序厅通道

设计师 Hong Kong Trade Development Council 的作品 The Multiverse 序厅通道荣获了极具声望的 2021 A' Design Award 银奖，竞赛类别为活动与事件设计。

银活动· 2021

The Multiverse 序厅通道

设计师： Hong Kong Trade Development Council

客户: Hong Kong Trade Development Council

活动类别A' Design Award 银奖获奖者

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关于 The Multiverse 序厅通道

「多元宇宙」是为香港钟表展览馆设计的序厅通道。通道面积达745平方米,引导观众前往各品牌腕表展位。入口处以镜面圆厅标示,成为整个中庭的视觉焦点。内部中央矗立着一座5米高的透明LED瀑布,上方配以镜面悬挑结构。主题门户分别通往四大展区及一处休憩区。墙体采用可重复使用的铝合金框架,外覆乙烯基图形贴膜与镜面板材。这一抽象概念意在呈现一位虚构的匠人制表师所秉持的创作理念。

荣誉认可

关于A' Design Award 银奖

The Multiverse 序厅通道是 A' Design Award 银奖得主，这是授予顶级、华美而令人印象深刻的设计的极为崇高的认可。银奖得主是极其卓越、极具创造力的作品，展现出其设计师杰出的专业技能、才华与敏锐。预计The Multiverse 序厅通道将成为一件出色的典范之作，兼具非凡的专业性与深刻的创新性。这件赢得 A' Design Award 银奖的设计是一项备受瞩目、令人钦佩的发明，造福并拓展艺术、科学、设计和技术的边界。The Multiverse 序厅通道是一件令人羡慕的创作，它唤起渴望，带来积极的情感，并激发惊叹与赞叹。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: The Salon de TE was the only hall at the Hong Kong Watch and Clock Fair to be opened to the media and public with a purpose to showcase international watch brands. The fair organiser required an introductory passageway design to evoke feelings of new discovery to participants before they journeyed to the explore various booths. An abstract concept titled The Multiverse was created to reflect an imaginary artisan watchmaker’s subconsciousness during their moments of creative focus.
尺寸与包装: The walls were built with reusable aluminum frames cladded with vinyl graphics and mirrored panels on plywood backing. The concourse entry was a 3m high facade rotunda shape area of 64m2, with a metal spherical sculpture. Inside the 5m high x 750m2 introductory passage various openings with themed installations were created. A 5m high LED waterfall with 12m long mirrored overhang, along with two 8.5m wide x 2.5m high LED screens, and a 40m2 stage were also featured in the main carpeted space.
标签: Introductory Passageway, Hong Kong, Watch, Brands, Installation, The Multiverse, Exhibition, HKTDC, Organiser, Fair
生产技术: The walled structures were made with lightweight reusable aluminium systems, covered with stretched vinyl graphics. Special interactive audio and visual equipment such as the LED screens, furniture and props were hired for the project. Biodegradable carpets, bespoke mechanical device for the sand machine, acoustic panels and metallic spherical balloon sculptures were added to complete the design.
设计挑战: The challenge was to find a concept the event organiser had not done before and finding a theme to stimulate the imagination of visitors with a sense of new discovery. After analysing many external themes, executing the inner universe of an artisan watchmaker mind seemed most fitting. This was how The Multiverse idea began, and a series of visceral ambient installations were developed. Our aim was to let the visitor draw to their own interpretation of what they had experienced in the space.
研究: Our research derived from the design brief to evoke feelings of new discovery to stimulate its visitors at the introductory passageway. The design team decided to make this more challenging by exploring the subconscious journey of an artisan watchmaker mind. From this, a series of abstract spatial installations was built using visuals and sounds to reflect the serenity, inspiration and inner focused needed to make a master timepiece. Thus, our concept The Multiverse began.
灵感: Inspiration to uplift the image of the introductory passageway design derived from the clients requirement to evoke feelings of new discovery upon its visitors. An abstract approach titled The Multiverse was developed and a series of audio and visual installations was created to reflect the intangible aspects and creative process of an artisan watchmaker mind. Each spatial experience was intended to depict the emotional response before visitors embarked to explore the branded watch booths.
项目周期: The project duration was 3 months from initial briefing to onsite completion. It was launched on the 5th of September 2019 and ran for 5 days. Only 3 days were allowed for the move in and onsite set up. Salon de TE was located at the Hong Kong Convention and Exhibition Centre in Wan Chai.
操作流程: To arouse visitor curiosity, a 3m high x 64m2 mirrored rotunda entry was built at the concourse. Entering the hall, a 745m2 introductory passageway with a 5m high transparent LED waterfall with a mirror overhang is set at the centre of this space. Behind the LED waterfall, an open multi-functional space with a main stage would feature. Various portals each decorated with its own distinct ambience would lead visitors to the 4 different zones and the VIP lounge within this specialised hall.
专利: Copyrights belong to Hong Kong Trade Development Council, 2019
团队成员: Jason Cheung
Dury Chin
Eddie Chak
KK Cheung
Thomas Choi
Janet Chu
Jacob Lee
图片版权: Hong Kong Trade Development Council