Xin Tong 的作品 World Industrial Design Conference 视觉识别系统

设计师 Xin Tong 的作品 World Industrial Design Conference 视觉识别系统荣获了极具声望的 2020 A' Design Award 铜奖，竞赛类别为平面、插画与视觉传达设计。

铜平面· 2020

World Industrial Design Conference 视觉识别系统

设计师： Xin Tong

客户: Sino-German Industrial Design Center

平面类别A' Design Award 铜奖获奖者

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关于 World Industrial Design Conference 视觉识别系统

《世界工业设计大会》是为一场全球性工业设计盛会打造的视觉识别系统。大会标志中的字母"I"被延展为一道光锥,成为该识别系统的主体辅助图形。光锥寓意工业(Industry)、融合(Integration)、国际交流(International exchange)与创新(Innovation)。多种色彩的光锥向上升腾,分别代表设计师、设计机构、制造企业与高等院校。该识别系统在一套设计规范的指导下,应用于平面图形与三维动画等多种媒介之中。

荣誉认可

关于A' Design Award 铜奖

World Industrial Design Conference 视觉识别系统是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计World Industrial Design Conference 视觉识别系统将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。World Industrial Design Conference 视觉识别系统出色地满足需求，触动渴望，迷住情感，并吸引好奇心。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: The Conference is unique with a far-reaching influence, regarded as a precedent for leading the industry and creating the wisdom of the global design. It has become a landmark design event for the international exchange of industrial design.Over 100,000 visitors admired the latest design concepts and products from around the world during the three-day Industrial Design World Expo, which presented a visual feast to them.
标签: design,power,development,international,limitless,upword,Design Sparks Innovation Engine
生产技术: Design is the universal language, which implies openness, inclusiveness, infinity, and the charm of the unknown.As the innovation engine, the design should be fully exerted to increase industrial value, to cultivate industrial vitality, to spur industrial upgrading, and to shape future industrial structure. As a result, the vitality of industry development can keep bursting and booming.
设计挑战: The challenge is how to make the visual communication system of the 2019 world industrial design conference easier to identify and disseminate and more accurately convey the conference theme.Our team decide to use the light cone,which represents the the letter “I”,.It means "industrial", "integration", "international", and "innovation".The light cones of different colors also represnts the key elements of design industry, such as designers, design institutions, manufacturing enterprises, universities, etc.
研究: With the upsurge of design worldwide, it has become an important national innovation-driven strategy and an innovative driving force for the high-quality development of the manufacturing industry. The theme of WIDC 2019 is “Design Sparks Innovation Engine”. Design innovation can promote social development, economic development, and the sustainable development of human civilization. The light cone in the key vision jumps from bottom-up, symbolizing that the design power and industrial vitality keep bursting and booming. At the same time, it conveys the development concept of design, cooperation, openness, and sharing to the world. WIDC 2019 has promoted the deep integration of industrial design and economic and social development, facilitating the design exchanges and cooperation between countries and regions. During the Conference, a series of major innovation projects has been reached, including the signing of international design industry cooperation projects, the introduction of national high-end talents project, the establishment of the China Unified Innovation University of Industrial Design and the first world design industry organization - the Global Design Industry Organization. ith the aim of jointly creating an innovative design ecosystem, these projects could develop to be the think tank and kinetic energy platform that takes design as empowerment and drives the development of innovative industries in a chain.
灵感: The World Industrial Design Conference is a global industrial design event. The letter “I” in the logo of WIDC extends the auxiliary figure - light cone, which represents the key elements of design industry.The light cone also represents the letter “I”, which conveys various connotations of industrial design, including "industrial", "integration", "international", and "innovation". The light cones of different colors gush out and jump up to express the bright future of the vigorous development
项目周期: The project started in April 2019 in and finished in August 2019 in Yantai, and was exhibited in October 2019.
操作流程: The design team has accurately interpreted the concept of the Conference, endowed it with rich connotations, and aroused infinite imagination of the audience. Combined with the management of design standards and the presentation form from 2D to 3D animation, it is a visual feast with a strong visual impact.
团队成员: Chief desinger：Xin Tong
Designer director：Xin Li
Creative director：Yuanchuan Chen, Shu Chen
designer:Lu Qiao, Zilin Liu, Xiaoming Liu
图片版权: photographer Xin Li, WIDC,2019
video Bailin Lu, WIDC,2019