Huade 城市视觉识别

设计师： Fu Yong

客户: Huade

平面类别A' Design Award 铁奖获奖者

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验证 #102148 的获奖状态

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设计作品

关于 Huade 城市视觉识别

化德曾经是保卫中国北方边疆的重要军事基地。废弃的军事设施可以发展军事体验和旅游产业，带动城市经济发展。设计灵感来自于一个按钮。按钮上暂停与启动符号寓意暂停繁忙的工作，启动化德之旅。暂停与启动符号和五角星组合，是化德的英文缩写HD。五角星是军队旗帜和军人肩章的一部分，化德将永远铭记和致敬战争年代保卫国家的英雄们。

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关于A' Design Award 铁奖

Huade 城市视觉识别是 A' Design Award 铁奖得主，这是授予满足人们对设计精良的创作所期待的专业与工业要求的优良设计的声望认可。铁奖得主展现出其创作者的高超技艺、高度专业化、专家级的理解力和创造能力。预计Huade 城市视觉识别将成为一件备受推崇、令人钦佩且被珍爱的创作，既实用又创新。这件赢得 A' Design Award 铁奖的设计整合了行业最佳实践，并拥有与专业知识和才华相结合的称职技术特性。Huade 城市视觉识别因其严谨而受到尊重，旨在提供有助于让世界变得更美好的生活品质改善。

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媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: Button is closely related to the military. The pause and start symbol means that people suspend their busy work, give themselves a vacation, and start the journey of the Huade military experience. The combination of the pause and start symbol and the pentagram is the English abbreviation HD of Huade. The five-pointed star is part of the banner of the Chinese army and part of the military epaulets. Huade will always remember and pay tribute to the heroes who defended the country during the war.
尺寸与包装: The material of the sign should be selected according to the use environment. For smaller applications, the recognition of the pentagram is the limit.
标签: City, Brand, Logo, Military experience, Travel, North, Patriotic, Forward, Red, Fu yong
生产技术: The city has their own features, city logo is to convey one of the most important characteristics to the public, becoming a unique label for the city. Graphics must have both cultural and historical precipitation, as well as modernity.
设计挑战: The difficulty is how to express the history of military bases in modern visual language. Starting with the military flag and clothing, found a common symbol that is the pentagram. The pause and start symbols in the Internet era combine the five pointed star to perfectly combine the two.
研究: After receiving the design invitation, I went to Huade for a survey and research to understand the history and current situation of this city. Through interviews with citizens, professionals, and government officials, everyone agreed that the previous military base is the most representative city symbol.
灵感: The city of Huade was once an important military base for defending China's northern frontiers. Abandoned military facilities can develop military experience and tourism industries, promote urban economic development, and increase the popularity of city. The design is inspired by a button.
项目周期: The project started in July 2019 in Beijing and finished in February 2020 in Beijing
操作流程: The logo can be presented on a white background or can be used against a red background to form a unified visual style.