设计师 Yujin Jung 的作品 You and We 视觉语言荣获了极具声望的 2020 A' Design Award 铁奖，竞赛类别为平面、插画与视觉传达设计。

铁平面· 2020

You and We 视觉语言

设计师： Yujin Jung

客户: Korea Volunteer Center(KVC).

平面类别A' Design Award 铁奖获奖者

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已验证的获奖者

验证 #100136 的获奖状态

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色彩

设计作品

关于 You and We 视觉语言

该项目旨在使志愿者融入日常生活，并希望带来积极的社会变革。视觉资产全部是83张志愿者代表图像，包括54张图形，15张插图和14个图标。通过设计，人们可以轻松了解每种类别的志愿者工作。该图形基于以志愿者工作和人员为主题的模块化设计，而Illustration显示了任何人都可以做的各种各样的志愿者工作，从而传达出熟悉的感觉。

荣誉认可

关于A' Design Award 铁奖

You and We 视觉语言是 A' Design Award 铁奖得主，这是授予满足人们对设计精良的创作所期待的专业与工业要求的优良设计的声望认可。铁奖得主展现出其创作者的高超技艺、高度专业化、专家级的理解力和创造能力。预计You and We 视觉语言将成为一件备受推崇、令人钦佩且被珍爱的创作，既实用又创新。这件赢得 A' Design Award 铁奖的设计整合了行业最佳实践，并拥有与专业知识和才华相结合的称职技术特性。You and We 视觉语言因其严谨而受到尊重，旨在提供有助于让世界变得更美好的生活品质改善。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: Visual Assets are all 83 volunteer representative images and consists of 54 graphics, 15 illustrations, and 14 icons. It is designed that you can easily understand what kind of volunteer work is for each category.
The graphic is based on modular design with the theme of volunteer work and people, and Illustration shows various kinds of volunteer work that anyone can do, delivering a familiar feeling.
尺寸与包装: Visual Assets: 54 graphics, 15 illustrations, 14 icons. Manual book: 210mm x 297mm. Format: AI, SVG, PNG, JPG, PDF.
标签: Volunteer, Graphic, Illustration, Icon, Visual Assets, Visual language, Manual Book.
生产技术: Research the image to figure out a common pattern among volunteers. Used Adobe Illustrator to work on a vector-based basis, so that people could use it in a multi-purpose way.
设计挑战: It was face to challenge for the volunteer to be active and communicate with volunteers, rather than to be pitiful and passive. In general, there is a stereotype that volunteer work helps people in need. Breaking my stereotype, I re-configured it over and over again how far I can express the "interaction between the volunteer and the recipient" I'm trying to convey.
研究: Survey, interviews, and discussions were conducted on those who volunteer for the image of volunteer work. Based on the data collected, 83 items were categorized to better communicate volunteer work. I collected the photos and images from each item to determine what actions or objects are in common. Based on this data, I simplified the behavior, mood, environment, and characteristic props of the person acting based on this data so that each item can select appropriate keywords and visualize the meaning in one cut.
灵感: This project is that volunteers settle into daily life and hope to bring about positive social change. For those who find it difficult to volunteer, focused on attracting interest by reducing the distance and clearly showing the positive image of volunteering. All visual elements are inspired by basic shapes that are easy to see around and LEGO, a toy that is familiar to everyone. In particular, using modular elements such as LEGO, it is designed for easy recombination and expansion.
项目周期: The project started in April 2019 and finished in June 2019 in the Republic of Korea.
操作流程: To celebrate the 10th anniversary of the establishment of the Korea Central Volunteer Center, I reconsidered the positive image of volunteer work and designed it to make the public feel familiar.
The graphic, illustration, and icon focused on clarifying the mood and meaning of the design and communication for each role. It took a lot of trial and error to collect a lot of data, pick the key, and visually simplify it so that you can see the image of each volunteer activity.
For anyone who needs an image related to volunteer work, it has been distributed on its website to download.