Beautiful Life Iṣẹ Akọkọ: Ìgbójúmọ́ Ọ̀gbọ̀ Aábò Kòkòrò láti ọwọ́ Pica Packaging Design Lab jẹ́ aṣẹ́gun olókìkí púpọ̀ ti 2020 Àmì-ẹ̀yẹ Idẹ A' Design Award nínú Ẹ̀ka Ìdíje Àpẹẹrẹ Ìdìpò.
IdẹÌdìpò· 2020
Beautiful Life Iṣẹ Akọkọ: Ìgbójúmọ́ Ọ̀gbọ̀ Aábò Kòkòrò
látọ̀wọ́ Pica Packaging Design Lab
Oníbàárà: Beijing Lvsan Chemistry Co.Ltd.
Aṣẹ́gun Àmì-ẹ̀yẹ Idẹ A' Design Award nínú Ẹ̀ka Ìdìpò
Aṣẹ́gun Àmì Ẹ̀yẹ Tí a Jẹ́rìísí
Jẹ́rìísí Ipò Àmì Ẹ̀yẹ fún #89378Àpẹrẹ Náà
Nípa Beautiful Life Iṣẹ Akọkọ: Ìgbójúmọ́ Ọ̀gbọ̀ Aábò Kòkòrò
Ọ̀rọ̀ Ìwé: Beautiful Life jẹ́ ìlànà ìgbójúmọ́ fún àwọn bọ́ọ̀lù òòrùn tí a ń tà ní China. Ìlànà ìgbójúmọ́ fún àwọn bọ́ọ̀lù òòrùn ní òfin tí ó le gan-an, nítorí náà ọ̀pọ̀lọpọ̀ àwọn ọjà tí ó wà ní ọ̀já ní ìrí kan náà. Beautiful Life ń lo àmì àwòkọ̀wé aláṣàyàn, àwọn òdòdó píchì àti àwòrán kan tí a fà yọ láti inú àwòrán Ṣáínà ìgbàanì. Ojú fèrèsé ṣíṣí ní ìrísí àdán, èyí tí í ṣe àmì ìbùkún ìbílẹ̀. Wọ́n tẹ apótí irin náà ní àwọ̀ mẹ́jọ, wọ́n sì gbẹ́ àti fi wúrà bo àpótí bébà náà. Apótí irin náà ń dí òórùn mọ́, ó sì lè wà fún ìlò padà. Ìjà inú tí a fi pamọ́ mú kí àwọn ọmọdé má lè ṣíi ní ẹ̀rọ.
Ìdánimọ̀ Náà
Nípa Àmì-ẹ̀yẹ Idẹ A' Design Award
Beautiful Life Iṣẹ Akọkọ: Ìgbójúmọ́ Ọ̀gbọ̀ Aábò Kòkòrò jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé Beautiful Life Iṣẹ Akọkọ: Ìgbójúmọ́ Ọ̀gbọ̀ Aábò Kòkòrò yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. Beautiful Life Iṣẹ Akọkọ: Ìgbójúmọ́ Ọ̀gbọ̀ Aábò Kòkòrò ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.
Lẹ́yìn Àpẹrẹ Náà
Àkójọ Ìròyìn
Àwọn ẹ̀tọ́, àwọn ọmọ ẹgbẹ́ àti àlàyé ìmọ̀ ẹ̀rọ tí olùṣàpẹrẹ pèsè.
- Àwọn Ohun Àkànṣe
- The design team create a vintage-like brand. The logo takes the core idea of Chinese calligraphy, the peach flowers and the old lady come from ancient Chinese painting, the open window is a bat shape which in Chinese culture a symbol of blessing. These elements present customers a picture of traditional Chinese culture and the good old wish of happiness. The team also design a split bags in addition for preservation purposes, and the one-more package will deliver a safer and cleaner user experience.
- Ìwọ̀n àti Àpò
- Tin can: 75mm diameter * 83mm height
Paper box: 76mm width *76mm length *84mm height - Àwọn Àkọlé
- Packaging, China, Culture, Daily chemicals, Household, Mothball
- Ìmọ̀-ẹ̀rọ Ìṣelọ́pọ̀
- 8-color tinplate printing
Carving on paper
Gilding over paper - Ìpèníjà Àpèsè
- The first challenge is tight regulation by government. The team have to put "Paradichlorobenzene" and low-toxic icon on the center front which is more identifiable than the brand. The team changed the font weight to emphasize the brand. The second challenge is from the client that they think the tin can package is like a candy box and kids may eat the pills mistakenly. The team design a hidden lid beneath the top lid, which is rarely impossible for kids to open but adult can open it easily.
- Ìwádìí
- The quest is to upgrade the existing package. The old version is known for its low price and the competition in its existing market is fierce. After a cross-region survey the team figure out that most consumers are price-insensitive as the product is infrequently used, and it would volatilize easily. In view of this condition, the team decide to change the position of the product from a chemical pesticide into an beneficial ornament - the team assume customers would keep the tin can in their cabinet for a long time, and can be reused. The new package helps client expand the market.
- Ìmísí
- Mothballs in China are classified into low-toxic chemical, which means the packaging needs to obey several restrictive terms announced by Agricultural Department. These restrictions lead to a market that almost every brand looks alike, thus the team's first mission is to make it looks different. after analyzing the competitors, the team find that brand recognition is the fatal factor for the mothball market. The team create a calligraphic logo, and the decorating elements are taken from ancient painting.
- Àkókò Iṣẹ́ Àkànṣe
- The project started in January 2019 in Beijing and finished in April 2019 in Beijing.
- Ìlànà Ìṣiṣẹ́
- The Chinese name of Beautiful Life is "香生记", which means a lively color brings forth fragrance. As the odor of mothball may not be accepted by all the people, the team work changed the package from plastic bags into tin cans to seal it. The team also asked its client to change the perfume into more traditional and natural ones.
- Àwọn Ọmọ Ẹgbẹ́
- Creative Director: Shuwei Qi
Art Director: Yeqiu Liu
Typographer: Qianqian Jiang
3D designer: Rijiang Wang
Photographer: Zhenzhou Liang
Account Executive: Yue Zhu - Ìfọwọ́sí Àwòrán
- Shuwei Qi and Rijiang Wang, 2019.
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