The Sands Wine Labels Awọn Ọmu Ọti-Waini láti ọwọ́ Giovanni Murgia jẹ́ aṣẹ́gun olókìkí púpọ̀ ti 2018 Àmì-ẹ̀yẹ Irin A' Design Award nínú Ẹ̀ka Ìdíje Àpẹẹrẹ Ìdìpò.
IrinÌdìpò· 2018
The Sands Wine Labels Awọn Ọmu Ọti-Waini
látọ̀wọ́ Giovanni Murgia
Oníbàárà: Cantina Li Duni
Aṣẹ́gun Àmì-ẹ̀yẹ Irin A' Design Award nínú Ẹ̀ka Ìdìpò
Aṣẹ́gun Àmì Ẹ̀yẹ Tí a Jẹ́rìísí
Jẹ́rìísí Ipò Àmì Ẹ̀yẹ fún #67776Àpẹrẹ Náà
Nípa The Sands Wine Labels Awọn Ọmu Ọti-Waini
Lati mọ apẹrẹ ti awọn aami wọnyi, a ti ṣe iwadii naa lori awọn ilana titẹ sita, awọn ohun elo ati awọn yiyan ti iwọn, anfani lati ṣe aṣoju awọn idiyele ti ile-iṣẹ, itan ati agbegbe ni eyiti a ti bi awọn ẹmu wọnyi. Erongba ti awọn aami wọnyi bẹrẹ lati iwa ti awọn ẹmu: iyanrin. Ni otitọ, awọn eso ajara dagba lori iyanrin okun o kan ijinna kukuru lati eti okun. A ṣe ero yii pẹlu ilana embossing lati gba awọn aṣa lori iyanrin ti awọn ọgba Zen. Awọn aami mẹta papọ ṣe apẹrẹ kan ti o ṣojuuṣe iṣẹ apinilẹrin.
Ìdánimọ̀ Náà
Nípa Àmì-ẹ̀yẹ Irin A' Design Award
The Sands Wine Labels Awọn Ọmu Ọti-Waini jẹ́ olùborí Àmì-ẹ̀yẹ Irin A' Design Award, ìdánimọ̀ olókìkí tí a fún àwọn àwòṣe tó dára tí wọ́n pàdé àwọn ohun tí iṣẹ́ àti ilé-iṣẹ́ nílò tí a retí láti ọ̀dọ̀ àwọn ẹ̀dá tí a ṣàwòṣe dáradára. Àwọn olùborí Irin ń fi ìjáfáfá ńlá, ìmọ̀ pàtó gíga, òye ògbóǹtarìgì àti agbára ìṣẹ̀dá àwọn olùṣẹ̀dá wọn hàn. A retí pé The Sands Wine Labels Awọn Ọmu Ọti-Waini yóò jẹ́ ẹ̀dá tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó wúlò tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Irin A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ ilé-iṣẹ́ jọ, ó sì ní àwọn ànímọ́ ìmọ̀-ẹ̀rọ tó péye tí a so mọ́ ìmọ̀ ṣíṣe àti ẹ̀bùn. A bọ̀wọ̀ fún The Sands Wine Labels Awọn Ọmu Ọti-Waini nítorí ìfọ̀kànbalẹ̀ rẹ̀, a sì ṣàwòṣe rẹ̀ láti pèsè ìmúdára ìgbésí ayé tó ń ran ayé lọ́wọ́ láti di ibi tó dára jù.
Lẹ́yìn Àpẹrẹ Náà
Àkójọ Ìròyìn
Àwọn ẹ̀tọ́, àwọn ọmọ ẹgbẹ́ àti àlàyé ìmọ̀ ẹ̀rọ tí olùṣàpẹrẹ pèsè.
- Àwọn Ohun Àkànṣe
- The concept of these labels starts from the unique characteristic of these wines: the sand. In fact, the vines grow on the sea sand just a short distance from the coast. On the labels this concept is made with an embossing technique to take up the designs on the sand of the Zen gardens. The label is divided on two different cards: on top a natural ideal paper for embossing, on the bottom a metallic paper that gives a touch of color and personality to the design. The three labels put together make up a unique design in which the colored element becomes the link between them.
- Ìwọ̀n àti Àpò
- Labels have a total dimension 83x130 mm divided on two section with different papers: on top a natural paper, on bottom a metallic film.
- Àwọn Àkọlé
- wine, label, packaging, wine label design
- Ìmọ̀-ẹ̀rọ Ìṣelọ́pọ̀
- For these labels, at the top, we used a very fine natural paper texture with a warm and pleasant touch.
On this label a dry relief has been created that recalls the drawings of the sand. A metal foil colored gives identity and personality to the different labels. In the part below, a metallized paper was used which was then colored with a pantone color matched to the lamina. The personalized capsule recalls the label design and completes the packaging design project. - Ìpèníjà Àpèsè
- The creative challenge was to transfer the unique characteristic of this winery and this territory into new labels with a modern and minimal style, but linked to the values of the territory.
We tried to find elements of continuity with the old labels, but creating a completely new and minimalist design.
Sand designs have a tactile element that makes them three-dimensional and more incisive from them without being too intrusive. The color that differentiates each label gives style and identity to each of them. The soft and sinuous lines of the label recall the sea and the sand of Sardinia - Ìwádìí
- The research for this project started from the current sales data of the wines and their positioning perceived by the public. Based on a qualitative focus group of 20 people, we tested the comparison between the old labels and the current proposals, asking them to place the wines on a scale of quality and price. The results then emerged as the definitive choice on which we made a small quantitative panel test in some wine shops, recording excellent results on the perception of quality of wines and the choice of label design. This led us to finalize the project on the insights that emerged during the research.
- Ìmísí
- The sand and its movements, the sea that erase them every time. The inspiration came from this to represent this characteristic in a graphic and elegant way.
- Àkókò Iṣẹ́ Àkànṣe
- Project started in January 2018 and finished in May 2017 in Sassari (SS - Italy)
- Ìlànà Ìṣiṣẹ́
- The design of these labels has been designed to give a tactile effect when the bottle is taken in hand, thanks to the dry embossing and the natural texture of the paper. The visual effect is given by the impact color that distinguishes the different labels. Next to each other, the design of the labels joins like a single drawing on the sand.
- Àwọn Ìwé-ẹ̀rí Ohun-Ìmọ̀
- No copyrights on this project
- Àwọn Ọmọ Ẹgbẹ́
- Art Director: Giovanni Murgia
Rendering images: Bruno Haver
Print: Juliagraf SpA - Ìfọwọ́sí Àwòrán
- Image #1: 3DRender: Bruno Haver
Optional Image #1: 3DRender: Bruno Haver
Optional Image #2: 3DRender: Bruno Haver
Optional Image #3: 3DRender: Bruno Haver
Optional Image #4: 3DRender: Bruno Haver
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