Tao Hua Ji Àpótí Ẹ̀bùn Ìṣàkópọ̀ láti ọwọ́ Zhou Jingkuan jẹ́ aṣẹ́gun olókìkí púpọ̀ ti 2026 Àmì-ẹ̀yẹ Fàdákà A' Design Award nínú Ẹ̀ka Ìdíje Àpẹẹrẹ Ìdìpò.
FàdákàÌdìpò· 2026
Tao Hua Ji Àpótí Ẹ̀bùn Ìṣàkópọ̀
látọ̀wọ́ Zhou Jingkuan
Oníbàárà: Dong'e E Jiao
Aṣẹ́gun Àmì-ẹ̀yẹ Fàdákà A' Design Award nínú Ẹ̀ka Ìdìpò
Aṣẹ́gun Àmì Ẹ̀yẹ Tí a Jẹ́rìísí
Jẹ́rìísí Ipò Àmì Ẹ̀yẹ fún #181701Àpẹrẹ Náà
Nípa Tao Hua Ji Àpótí Ẹ̀bùn Ìṣàkópọ̀
Tao Hua Ji jẹ́ àpẹẹrẹ ìṣàkópọ̀ àpótí ẹ̀bùn fún oúnjẹ ìpanu tí ó ń ṣe ìtọ́jú awọ ara, tí a sì ṣe é fún àwọn obìnrin. Òdòdó píìṣì aláwọ̀ pínkì tí ó ń tanná ní ọ̀nà onígun mẹ́ta ni ó jẹ́ ohun àkọ́kọ́ tí ojú rí, èyí tí ó ṣe àfihàn orúkọ àmì-ọjà náà àti àwọn ohun ìrísí àmì-ọjà náà. Ìtẹ̀wé aláwọ̀ wúrà àti ìtẹ̀wé onígbèrú fún àwọn ewé òdòdó náà ní ìrísí onípele tí ó ṣì hàn kedere láti ọ̀nà jíjìn lórí àwọn pẹpẹ ilé ìtajà tí ó kún fún ọjà. Ìdìmú kan jẹ́ kí gbígbé e rọrùn, nítorí náà àpótí náà bá fífúnni ní ẹ̀bùn mu. Nínú rẹ̀, ìpele PET tí ó ṣe kedere ni a tẹ̀ pẹ̀lú àwọn àṣàrà àti àwọn ẹ̀yà pàtàkì ọjà náà.
Ìdánimọ̀ Náà
Nípa Àmì-ẹ̀yẹ Fàdákà A' Design Award
Tao Hua Ji Àpótí Ẹ̀bùn Ìṣàkópọ̀ jẹ́ olùborí Àmì-ẹ̀yẹ Fàdákà A' Design Award, ìdánimọ̀ onípọ̀nlé lọ́nà àrà ọ̀tọ̀ tí a fún àwọn àwòṣe ìpele gíga jùlọ tó dára tó sì ń kan ọkàn. Àwọn olùborí Fàdákà jẹ́ àwọn iṣẹ́ tó ń tàn yòò gidigidi tó sì ní ìṣẹ̀dá púpọ̀ tí wọ́n ń ṣàfihàn ìmọ̀ ìjìnlẹ̀, ẹ̀bùn àti ìmọ̀ràn àwọn olùṣàwòṣe wọn. A retí pé Tao Hua Ji Àpótí Ẹ̀bùn Ìṣàkópọ̀ yóò jẹ́ iṣẹ́ àgbàyanu, àpẹẹrẹ rere, ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun jinlẹ̀. Àwòṣe tó borí Àmì-ẹ̀yẹ Fàdákà A' Design Award yìí jẹ́ ohun ìmúṣẹ̀dá tó hàn gbangba gidigidi tí a mọrírì tó ń ṣe anfàní tó sì ń tì ààlà iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ síwájú. Tao Hua Ji Àpótí Ẹ̀bùn Ìṣàkópọ̀ jẹ́ ẹ̀dá tí ọ̀pọ̀lọpọ̀ ń ṣe ìlara, tó ń jí ìfẹ́ inú, tó ń mú ìmọ̀lára rere wá tó sì ń jí ìyàlẹ́nu àti ìyanu.
Lẹ́yìn Àpẹrẹ Náà
Àkójọ Ìròyìn
Àwọn ẹ̀tọ́, àwọn ọmọ ẹgbẹ́ àti àlàyé ìmọ̀ ẹ̀rọ tí olùṣàpẹrẹ pèsè.
- Àwọn Ohun Àkànṣe
- This product has the effect of beautifying and nourishing the skin. Its target customers are women. Using peach blossoms, which represent the brand's visual assets, as the main visual, it can not only convey the brand concept but also attract the attention of female users. The pink peach blossom on the packaging is very eye-catching when displayed. The box comes with a handle for carrying and is suitable for giving as a gift.
- Ìwọ̀n àti Àpò
- 430*100*255mm
- Àwọn Àkọlé
- TAO HUA JI
- Ìmọ̀-ẹ̀rọ Ìṣelọ́pọ̀
- The packaging of this product sold at Sam's Club features a "three-dimensional blooming peach blossom" as its core visual element. Different from traditional flat prints, By means of gilding and three-dimensional relief, the visual effect of peach blossoms becomes more textured and attractive to the shelves.
- Ìpèníjà Àpèsè
- The task of this project is to make the product packaging stand out on the shelves. Based on Sam's Club's shelf characteristics of "large packaging and multiple categories", the designer proposed the "3 meters 3 seconds" visual thinking - that is, enabling consumers to quickly capture the products from a distance of 3 meters and remember the core highlights of the packaging within 3 seconds. To achieve this goal, the packaging adopts a visual strategy of "high saturation + strong contrast" : it takes a "three-dimensional blooming peach blossom" as the core visual element, standing out among similar products and better attracting female users.
- Ìwádìí
- The shelf display of Sam's Club is characterized by "large packaging and multiple categories". The designer has used layered gilding and gradient color superimposition to make the peach blossom petals present a real texture of "pink on the outside, tender on the inside, and with a lustrous edge", as if a fresh peach blossom just picked from the branch is floating three-dimensional on the packaging.The brand name "TAO HUA JI" means a woman as beautiful as blooming peach blossoms. The ingredients of this snack help improve a woman's complexion and it has an annual sales volume of about one billion in the Chinese market. Maintaining brand equity is what design needs to do.
- Ìmísí
- The brand name "Tao Hua Ji" symbolizes women as beautiful and charming as peach blossoms.
This product helps women enhance beauty and nourish the skin.
The design goal is to enable consumers to quickly notice the product from 3 meters away on the shelf and remember its core highlights within 3 seconds.
With "three-dimensional blooming pink peach blossom" as the core visual element, the design better builds brand visual assets, makes the product stand out among similar items, and more accurately attracts female users. - Àkókò Iṣẹ́ Àkànṣe
- This project began in Shenzhen in May 2025, ended in August 2025, and was launched in Sam's Club stores in China in October 2025.
- Ìlànà Ìṣiṣẹ́
- The pink peach flowers on the packaging have a strong visual impact when displayed. The gift box has a handle for easy carrying and is suitable as a gift. After opening the box, there is a layer of transparent PET inside, with exquisite patterns and key selling points of the product printed on it, making the opening of the packaging more valuable. The plastic bags inside adopt Japanese preservation technology and can maintain a shelf life of one year without the need for preservatives.
- Àwọn Ìwé-ẹ̀rí Ohun-Ìmọ̀
- For copyrights: "Copyrights belong to Zhou Jingkuan, 2025.
- Àwọn Ọmọ Ẹgbẹ́
- Designer: Zhou Jingkuan
Graphic Design: Yang Zhanqiang
Project Manager: Zhang Guoqiang - Ìfọwọ́sí Àwòrán
- Zhou Jingkuan（Creator）
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