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Global Keepsake Ìṣàkópọ̀ Ọjà láti ọwọ́ Wei Bai, Xianjun Chen and Rubo Chen

Global Keepsake Ìṣàkópọ̀ Ọjà láti ọwọ́ Wei Bai, Xianjun Chen and Rubo Chen jẹ́ aṣẹ́gun olókìkí púpọ̀ ti 2026 Àmì-ẹ̀yẹ Idẹ A' Design Award nínú Ẹ̀ka Ìdíje Àpẹẹrẹ Ìdìpò.


IdẹÌdìpò· 2026

Global Keepsake Ìṣàkópọ̀ Ọjà

látọ̀wọ́ Wei Bai, Xianjun Chen and Rubo Chen

Oníbàárà: Shenzhen Hello Tech Energy Co.,Ltd

Aṣẹ́gun Àmì-ẹ̀yẹ Idẹ A' Design Award nínú Ẹ̀ka Ìdìpò

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Aṣẹ́gun Àmì Ẹ̀yẹ Tí a Jẹ́rìísí

Jẹ́rìísí Ipò Àmì Ẹ̀yẹ fún #180524

Àwọ̀

Àpẹrẹ Náà

Nípa Global Keepsake Ìṣàkópọ̀ Ọjà

Global Keepsake jẹ́ àgbékalẹ̀ ìṣàkópọ̀ tí a ṣẹ̀dá fún àwọn ibùdó agbára aláìlédìí tí ń lo agbára oòrùn. Ìhun, àwọn ohun èlò, àti iye owó àkópọ̀ ìpilẹ̀ṣẹ̀ kò yí padà. Àwọn àwòrán àkọ́ṣe ti àwọn ibi olókìkí àgbáyé ń fi ìtàn àṣà kún un àti iye tí ó tọ́ láti kó jọ. A lè ya ìdérí orí rẹ̀ kúrò kí a sì tún lò ó gẹ́gẹ́ bí àmì ìwé àti gẹ́gẹ́ bí àwo àwòrán tí ẹni fúnra rẹ̀ lè ṣe, nítorí náà a lè pa àkópọ̀ náà mọ́ lẹ́yìn ṣíṣí i. Ìtẹ̀wé ń lo dúdú aláwọ̀ tí a fi soyà ṣe àti àwọn ìlànà ìtẹ̀wé offset gbogbogbò. Ètò àwòrán oníṣẹ́pọ̀ náà lè gbòòrò dé oríṣiríṣi ọjà nínú ẹ̀ka kan, tí ó ń fa ìgbésí ayé ìṣàkópọ̀ tí a sábà máa ń dà nù gùn sí i.

Ìdánimọ̀ Náà

Nípa Àmì-ẹ̀yẹ Idẹ A' Design Award

Global Keepsake Ìṣàkópọ̀ Ọjà jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé Global Keepsake Ìṣàkópọ̀ Ọjà yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. Global Keepsake Ìṣàkópọ̀ Ọjà ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.

Lẹ́yìn Àpẹrẹ Náà

Àkójọ Ìròyìn

Àwọn ẹ̀tọ́, àwọn ọmọ ẹgbẹ́ àti àlàyé ìmọ̀ ẹ̀rọ tí olùṣàpẹrẹ pèsè.

Àwọn Ohun Àkànṣe
The design rethinks packaging for solar powered portable power stations without changing structure, materials, or cost. Original illustrations of global landmarks add cultural narrative and collectible value, extending the package’s lifecycle. The flip top becomes interactive bookmarks and a DIY album, increasing engagement with no extra resources. Maintaining a minimalist brand language, the scalable system transforms disposable packaging into a sustainable, experience-driven brand touchpoint.
Ìwọ̀n àti Àpò
Dimensions: Width 225mm x Depth 197.5mm x Height 129 mm
Material: 250g CCNB, E flute corrugated board (140gsm liner 100gsm medium), matte lamination
Ink: Soy based ink
Àwọn Àkọlé
Cultural packaging, cultural packaging, brand touchpoint, original illustration, modular visual system, series design, collectible value, interactive experience, sustainable design, cross-market adaptability, mass-production feasibility
Ìmọ̀-ẹ̀rọ Ìṣelọ́pọ̀
The design prioritizes mass production feasibility, using an original illustration system and modular visuals for scalable series expansion. Vector illustrations ensure stable quality across sizes and printing conditions. Soy-based inks and standard offset printing balance color accuracy and sustainability. Interactive features reuse the existing unboxing structure, enabling tear-off and modular use without added processes, achieving design innovation while maintaining production efficiency.
Ìpèníjà Àpèsè
The main challenge was creating lasting emotional value for functional packaging without adding resources or complexity. Internally, this meant introducing cultural narratives within the brand’s visual system without weakening recognition. Externally, it required balancing cross-market cultural differences and ensuring mass production feasibility. The tension between creativity and practicality was resolved through restrained visuals and guided user interactions.
Ìwádìí
Research Type: Design driven applied research.
Objective: Extend consumer electronics packaging value and emotional lifecycle without extra resources.
Method: Case analysis, user observation, scenario simulation, unboxing records, and internal reviews.
Participants: Users across markets and internal teams.
Results: Reusable structures and cultural narratives boost retention, making packaging a sustainable, long term brand touchpoint.
Ìmísí
This project reflects on the industry habit of discarding functional packaging after use. Without changing structure, materials, or cost, the design adds lasting value and emotional meaning, turning packaging into a sustainable brand touchpoint. Inspired by the universal recognition of global landmarks, original illustrations and reusable structures encourage long term retention, extending the packaging’s lifecycle through design.
Àkókò Iṣẹ́ Àkànṣe
The project officially launched in June 2025 in Shenzhen, China, and was completed in February 2026 in Shenzhen, China.
Ìlànà Ìṣiṣẹ́
This design rethinks packaging after unboxing. Once its protective role is done, it transforms into bookmarks and modular keepsakes. Through unboxing, tearing, assembling, and keeping, users engage continuously. This encourages retention and use, extending the packaging life and strengthening brand memory.
Àwọn Ọmọ Ẹgbẹ́
Wei Bai, Xianjun Chen, Rubo Chen and Lvhan Chen

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