Cny Design For The Year Of The Snake Ìṣàkópọ̀ Wàrà láti ọwọ́ Mengniu Gaoke Fresh Dairy Products jẹ́ aṣẹ́gun olókìkí púpọ̀ ti 2025 Àmì-ẹ̀yẹ Fàdákà A' Design Award nínú Ẹ̀ka Ìdíje Àpẹẹrẹ Ìdìpò.
FàdákàÌdìpò· 2025
Cny Design For The Year Of The Snake Ìṣàkópọ̀ Wàrà
látọ̀wọ́ Mengniu Gaoke Fresh Dairy Products
Oníbàárà: Mengniu Gaoke Fresh Dairy Products
Aṣẹ́gun Àmì-ẹ̀yẹ Fàdákà A' Design Award nínú Ẹ̀ka Ìdìpò
Aṣẹ́gun Àmì Ẹ̀yẹ Tí a Jẹ́rìísí
Jẹ́rìísí Ipò Àmì Ẹ̀yẹ fún #171317Àpẹrẹ Náà
Nípa Cny Design For The Year Of The Snake Ìṣàkópọ̀ Wàrà
Cny Design For The Year Of The Snake jẹ́ àmì ìṣàkópọ̀ wàrà tí a ṣe ní iye kékeré fún Ọdún Ejò ti àwọn ará Ṣáínà. A fi ohun èlò BOPP tí ó jẹ́ afihàn kedere ní ìpele méjì ṣe àmì náà. Ìpele òkè fi àwòrán ejò onígun jiometirika hàn tí ó dúró fún oríire. Igun onígun mẹ́ta pupa kan tí ó ní etí tí a gbé sókè jẹ́ kí a lè bó ìpele òkè padà, tí yóò sì ṣí àwọn ìbùkún tí a fi pamọ́ hàn lórí àwọn kókó bíi ìfẹ́, ọrọ̀, iṣẹ́ àti ìdánwò. Ìṣe bíbọ́ náà sọ mímu wàrà tuntun di ètò ayẹyẹ kékeré. Ìtẹ̀wé gbígbóná ní àwọn ibi pàtó kan fi kún ìjìnlẹ̀ ìran fún àpẹrẹ náà.
Ìdánimọ̀ Náà
Nípa Àmì-ẹ̀yẹ Fàdákà A' Design Award
Cny Design For The Year Of The Snake Ìṣàkópọ̀ Wàrà jẹ́ olùborí Àmì-ẹ̀yẹ Fàdákà A' Design Award, ìdánimọ̀ onípọ̀nlé lọ́nà àrà ọ̀tọ̀ tí a fún àwọn àwòṣe ìpele gíga jùlọ tó dára tó sì ń kan ọkàn. Àwọn olùborí Fàdákà jẹ́ àwọn iṣẹ́ tó ń tàn yòò gidigidi tó sì ní ìṣẹ̀dá púpọ̀ tí wọ́n ń ṣàfihàn ìmọ̀ ìjìnlẹ̀, ẹ̀bùn àti ìmọ̀ràn àwọn olùṣàwòṣe wọn. A retí pé Cny Design For The Year Of The Snake Ìṣàkópọ̀ Wàrà yóò jẹ́ iṣẹ́ àgbàyanu, àpẹẹrẹ rere, ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun jinlẹ̀. Àwòṣe tó borí Àmì-ẹ̀yẹ Fàdákà A' Design Award yìí jẹ́ ohun ìmúṣẹ̀dá tó hàn gbangba gidigidi tí a mọrírì tó ń ṣe anfàní tó sì ń tì ààlà iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ síwájú. Cny Design For The Year Of The Snake Ìṣàkópọ̀ Wàrà jẹ́ ẹ̀dá tí ọ̀pọ̀lọpọ̀ ń ṣe ìlara, tó ń jí ìfẹ́ inú, tó ń mú ìmọ̀lára rere wá tó sì ń jí ìyàlẹ́nu àti ìyanu.
Lẹ́yìn Àpẹrẹ Náà
Àkójọ Ìròyìn
Àwọn ẹ̀tọ́, àwọn ọmọ ẹgbẹ́ àti àlàyé ìmọ̀ ẹ̀rọ tí olùṣàpẹrẹ pèsè.
- Àwọn Ohun Àkànṣe
- The limited edition packaging features an innovative interactive element peeling off the label. The top layer of the label exhibits a snake pattern symbolizing good luck, which can be lifted to uncover six hidden blessings on the lower layer including love, wealth, career, and exams. The act of peeling off the label delivers a sense of ritualistic excitement for consumers, just like drawing lots, enhancing the interactive appeal and emotional significance of the packaging.
- Ìwọ̀n àti Àpò
- 1L: 90 x 248 ，
720ML: 80 x 227 ，
250ML: 52 x 136 - Àwọn Àkọlé
- Year of the snake, Zodiac, Milk, Packaging,Good luck
- Ìmọ̀-ẹ̀rọ Ìṣelọ́pọ̀
- The packaging design for the Year of the Snake utilizes a double layered transparent BOPP material. Synchronized printing process is operated to guarantee accurate pattern alignment. Localized hot stamping technology is employed to elevate the visual hierarchy and impart a sense of luxury. Following the printing process, the two layers are accurately laminated and die-cut, resulting in a complete and refined label design that is aesthetically engaging and durable.
- Ìpèníjà Àpèsè
- Making double layer labels presented the most significant challenge. Managing the thickness of the labels proved to be a complex issue. Since the product must be refrigerated, condensation may lead to slippage of the bottle, resulting in recurring issues such as air bubbles and inadequate adhesion. The team consistently refined choices regarding materials, bonding techniques, and labeling technologies to guarantee the stability and visual appeal of the final labels in a refrigerated condition.
- Ìwádìí
- In the initial stage of design, we gathered data regarding the social and economic downturn, analyzed consumer psychology, and discovered that consumers often seek comfort in symbols of good fortune, but harbor a fear of snakes. Consequently, we simplified and stylized the snake in our design, integrating the element of good luck and retaining the brand identity. Following the completion of the package design, the market research was conducted to gauge public opinion.
- Ìmísí
- In 2025, which marks the Year of the Snake in the Chinese calendar, the company recognizes the need for positive emotional energy among consumers amid global economic challenges. The packaging design was inspired from the Chinese Zodiac snake, integrating the traditional snake motif with contemporary visual language through geometric reinterpretation. It incorporates elements that symbolize good fortune, establishing a visual system that fosters cultural recognition.
- Àkókò Iṣẹ́ Àkànṣe
- The project commenced in August 2024 in Shanghai, China, with an expected completion date in November 2025 at the same venue. The product is set to be launched in online and physical stores on 1 December 2024, targeting at supermarkets and online platforms in major cities throughout China, with sales extending until 15 February 2025.
- Ìlànà Ìṣiṣẹ́
- The upper right section of the front label features a prominent triangular red indicator corner label, which acts as a navigational element for users. The inclusion of a raised edge at this corner allows consumers to effortlessly peel back the upper label with a simple snap. This design not only improves the intuitiveness and ease of the user experience but also provides a visual cue that inspires the consumer curiosity and encourages interaction.
- Àwọn Ọmọ Ẹgbẹ́
- Design Director: Li Huang
Designer:Shen Jia Ting - Ìfọwọ́sí Àwòrán
- Mengniu Gaoke Fresh Dairy Products
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