Daity Ìkówà Tútù Aládùn Èso láti ọwọ́ Mohsen Koofiani jẹ́ aṣẹ́gun olókìkí púpọ̀ ti 2025 Àmì-ẹ̀yẹ Idẹ A' Design Award nínú Ẹ̀ka Ìdíje Àpẹẹrẹ Ìdìpò.
IdẹÌdìpò· 2025
Daity Ìkówà Tútù Aládùn Èso
látọ̀wọ́ Mohsen Koofiani
Oníbàárà: Zarrin Ghazal Co. - DAITY Ice cream
Aṣẹ́gun Àmì-ẹ̀yẹ Idẹ A' Design Award nínú Ẹ̀ka Ìdìpò
Aṣẹ́gun Àmì Ẹ̀yẹ Tí a Jẹ́rìísí
Jẹ́rìísí Ipò Àmì Ẹ̀yẹ fún #170509Àpẹrẹ Náà
Nípa Daity Ìkówà Tútù Aládùn Èso
A ṣẹ̀dá apẹrẹ náà ní àrà ọ̀nà pop-art ọ̀tun tí ó sì ní agbára púpọ̀. Lílo àwọn àwọ́ mímú tí àsìkò ẹ̀rùn fún ni agbára papọ̀ mọ́ ìkọ́wé-lẹ́tà tí ó tóbi tí ó sì rọrùn láti kà jẹ́ àbùdá pàtàkì apẹrẹ yìí, tí ó ń dájú ìfihàn ìròyìn tí ó yára sí àwọn olùwò. Àwọn àwọ́ tí a yàn dá lórí àwọn adùn àwọn ọjà náà, ó ń ṣẹ̀dá ìfàmọ́ra ojú fún àwọn ọmọdé, ìmọ̀lára ìgbádùn fún àwọn ọ̀dọ́, àti ṣíṣàfihàn ìdára àti ìlera fún àwọn àgbàlagbà.
Ìdánimọ̀ Náà
Nípa Àmì-ẹ̀yẹ Idẹ A' Design Award
Daity Ìkówà Tútù Aládùn Èso jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé Daity Ìkówà Tútù Aládùn Èso yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. Daity Ìkówà Tútù Aládùn Èso ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.
Lẹ́yìn Àpẹrẹ Náà
Àkójọ Ìròyìn
Àwọn ẹ̀tọ́, àwọn ọmọ ẹgbẹ́ àti àlàyé ìmọ̀ ẹ̀rọ tí olùṣàpẹrẹ pèsè.
- Àwọn Ohun Àkànṣe
- This colorful, purposeful packaging targets young people, kids, and families. Blueberry evokes freshness, blackberry luxury, orange energy, and mixed fruits variety. Its clear text and colors offer a summery, enjoyable vibe, building trust. Blending pop art and modern design, it features bright colors, playful fonts, and fruity images for a cheerful, youth-friendly look. Simple yet striking, it balances appeal and info, standing out on shelves to draw in buyers with fun, freshness, and quality.
- Ìwọ̀n àti Àpò
- Matt flow Pack with shinig mask.
Width 210mm, Depth 20mm, Height 65mm - Àwọn Àkọlé
- Ice cream, Flow pack, Water ice, Daity ice cream, Sorbet, fruity water ice, Pop art
- Ìmọ̀-ẹ̀rọ Ìṣelọ́pọ̀
- In this packaging, the designer has created a playful, large, and energetic font with a glossy or metallic finish, fostering a fun interaction, especially for children and teenagers. The design leverages the primary colors of fruits to align with the product's main objective, while the influence of pop art and modern graphic design is clearly evident and well-executed in this creation.
- Ìpèníjà Àpèsè
- Diverse tastes across different markets, simultaneously appealing to children, teenagers, and parents, intense competition in the ice pop market, predicting consumer reactions, and capturing attention in a crowded environment these challenges have not only contributed to improving the product but have also resulted in a packaging design that is both aesthetically pleasing and purposeful. This has led to a balance between creativity and functionality.
- Ìwádìí
- Extensive research on the market, psychological, behavioral, cultural, flavor-visual, branding, and retail underpins this packaging design. Combining quantitative data (sales, surveys) and qualitative insights (focus groups, observations), the designer crafted an appealing, audience-aligned product. The emphasis on colors, imagery, and psychology reflects deep precision. The result: effective, engaging packaging that strengthens brand identity.
- Ìmísí
- The designer of this packaging drew inspiration from the pop art style, modern art, and posters of the 60s and 70s to evoke a sense of fun, freshness, and enjoyment. The designer aimed to establish a direct connection to the summer season by using the primary colors of fruits, bringing the design closer to the product's core essence. This approach not only generates energy, vitality, and confidence in the product's quality but also conveys the design's inspirations drawn from nature.
- Àkókò Iṣẹ́ Àkànṣe
- The project started in September 2024 and finished in February 2025 in Shiraz, Iran.
- Ìlànà Ìṣiṣẹ́
- This packaging engages its audience on multiple levels: visually, with striking colors and imagery; emotionally, by sparking joy and freshness; practically, by standing out among competitors; and cognitively, by tying flavors to the design. Its goal is to grab attention fast, create a positive vibe, and drive purchases, especially among youth, kids, and families. The smart design showcases the designer's keen insight into consumer needs and behaviors.
- Ìfọwọ́sí Àwòrán
- Creator and design Mohsen Koofiani
Oníṣọwọ́
Ṣàwárí Ju Designers.org Lọ
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