Moutai Shengyue Flying Fairy Àpótí Ìgò Otí láti ọwọ́ Ying Song Brand Design Shenzhen Co, Ltd jẹ́ aṣẹ́gun olókìkí púpọ̀ ti 2025 Àmì-ẹ̀yẹ Wúrà A' Design Award nínú Ẹ̀ka Ìdíje Àpẹẹrẹ Ìdìpò.
WúràÌdìpò· 2025
Moutai Shengyue Flying Fairy Àpótí Ìgò Otí
látọ̀wọ́ Ying Song Brand Design Shenzhen Co, Ltd
Oníbàárà: Kweichow Moutai Co.,Ltd.
Aṣẹ́gun Àmì-ẹ̀yẹ Wúrà A' Design Award nínú Ẹ̀ka Ìdìpò
Aṣẹ́gun Àmì Ẹ̀yẹ Tí a Jẹ́rìísí
Jẹ́rìísí Ipò Àmì Ẹ̀yẹ fún #169249Àpẹrẹ Náà
Nípa Moutai Shengyue Flying Fairy Àpótí Ìgò Otí
Moutai Shengyue Flying Fairy jẹ́ àgbékalẹ̀ ìṣàpẹẹrẹ àpótí fún otí baijiu ti orílẹ̀-èdè Ṣáínà. Àgbékalẹ̀ náà mú ìmísí láti ara àwọn ère Ìyáàfin Afòkèfò tí wọ́n yà sára àwọn ògiri Dunhuang, pàápàá jùlọ òrìṣà orin tó wà nínú Ihò 401 ti Àwọn Ihò Mogao, tí a fi hàn tó di ohun èlò orin sheng mú pẹ̀lú ìdúró ẹlẹ́wà. Àwọ̀ pàtàkì rẹ̀ ni pupa dúdú aṣọ yarn, àwọ̀ ìbílẹ̀ Ṣáínà, a sì ṣe àpẹẹrẹ orí ìdérí ìgò onírin pẹ̀lú ọgbọ́n iṣẹ́ enamel ìbílẹ̀. Àpótí náà ṣí láti apá ọ̀tún, ó sì ní ìtò àpẹẹrẹ àwọsánmà oníṣẹ̀lẹ̀ méjì nínú rẹ̀. Ìwọ̀n gbogbo rẹ̀ jẹ́ mílímítà 140 lọ́nà 105 lọ́nà 280, a sì fi bébà, ohun amọ̀ àti irin ṣe é.
Ìdánimọ̀ Náà
Nípa Àmì-ẹ̀yẹ Wúrà A' Design Award
Moutai Shengyue Flying Fairy Àpótí Ìgò Otí jẹ́ olùborí Àmì-ẹ̀yẹ Wúrà A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe ìpele àkọ́kọ́, tó jẹ́ ìyanu tó sì yàtọ̀. Àwọn olùborí Wúrà jẹ́ àwọn ẹ̀dá tó ní ìmúṣẹ̀dá tuntun gidigidi, tó ní ojú-ìwòye tó jìnnà tó sì ń tàn yòò tí wọ́n ń ṣàfihàn ọgbọ́n, òye àti ìjáfáfá àwọn olùṣàwòṣe wọn. A retí pé Moutai Shengyue Flying Fairy Àpótí Ìgò Otí yóò jẹ́ ohun ìmúṣẹ̀dá tí a yìn gidigidi, tó ń gbé ìtẹ̀sí kalẹ̀ tó sì jẹ́ ìrántí tó ń mú iye tí a kò rí rí wá. Àwòṣe tó borí Àmì-ẹ̀yẹ Wúrà A' Design Award yìí jẹ́ iṣẹ́ àkànṣe tó yani lẹ́nu tí a bọ̀wọ̀ fún tó ṣe anfàní gidigidi tó sì ń tì ààlà iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ síwájú. Moutai Shengyue Flying Fairy Àpótí Ìgò Otí ń dá ìmọ̀lára ìfẹ́ tó lágbára sílẹ̀, ń jí ìtara, ń gbé ìṣẹ̀dá lárugẹ tó sì ń fà wá mọ́ra.
Lẹ́yìn Àpẹrẹ Náà
Àkójọ Ìròyìn
Àwọn ẹ̀tọ́, àwọn ọmọ ẹgbẹ́ àti àlàyé ìmọ̀ ẹ̀rọ tí olùṣàpẹrẹ pèsè.
- Àwọn Ohun Àkànṣe
- The brand logo is from Flying Fairy pattern in the Dunhuang murals, and the design also adopts the image of music god in Cave 401 of Dunhuang Mogao Grottoes. This Flying Fairy holds the sheng with hands, with a graceful posture and a sense of agility. The bottle cap pattern also comes from the same cave, use traditional enamel technique. The main color Crimson yarn, is also a traditional Chinese color. The design depicts the elegant, luxurious and ethereal posture of the Sui Dynasty.
- Ìwọ̀n àti Àpò
- A box and a bottle / 140 mm*105 mm*280 mm / Paper, ceramics, metals/
- Àwọn Àkọlé
- Chinese Baijiu packaging, packaging design, Flying Fairy, Dunhuang frescoes, Enamel
- Ìmọ̀-ẹ̀rọ Ìṣelọ́pọ̀
- We have referred to a large number of Dunhuang murals as the basis for design elements, striving to perfectly showcase the beauty of the Flying Fairy in Dunhuang murals in packaging design. We have done a lot of verification in terms of shape, color, and element details. Finally, we have presented the beauty of Dunhuang murals in this product packaging.
- Ìpèníjà Àpèsè
- How to perfectly present the Flying Fairy element in Dunhuang murals on packaging, and how to visually present the Flying Fairy flying out of Dunhuang murals. It is the hardest to express.
- Ìwádìí
- Type of Research: Baijiu packaging, Research Objectives : promote project sales, Methodology: design a new project, data collection: start from customers' purchase preferences, Tools Used: design software, effect: the project is successfully launched, and sales are very good.
- Ìmísí
- The idea from the Flying Fairy image in Dunhuang murals. There is a music god in Cave 401 of Mogao Grottoes, with a beautiful posture and flowing ribbons, perfectly matching the brand image. The pattern on the bottle cap also comes from the same cave. And we also adopted the traditional mural style hand drawn style in the illustrations of this design.
The 2 layered cloud pattern structure inside the box want to give consumers a visual impact of the Flying Fairy flying out of Dunhuang murals. - Àkókò Iṣẹ́ Àkànṣe
- The project started in Shenzhen in October 2023, was completed in December 2024, and was launched for sale in China on January 5, 2025.
- Ìlànà Ìṣiṣẹ́
- The box is opened from the right side, and the bottle is opened from the top metal cap
- Àwọn Ọmọ Ẹgbẹ́
- Shuo Yu
Yingsong Chen
Wenbing Cheng
longKun Zou
Huandi Li - Ìfọwọ́sí Àwòrán
- Image #1: Creator Yingsong Chen, 2024
Image #2: Creator Yingsong Chen, 2024
Image #3: Creator Yingsong Chen, 2024
Image #4: Creator Yingsong Chen, 2024
Image #5: Creator Yingsong Chen, 2024
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