Joy To Go Ìdìpọ̀ láti ọwọ́ Du Qingyu and Zhang Jun jẹ́ aṣẹ́gun olókìkí púpọ̀ ti 2025 Àmì-ẹ̀yẹ Irin A' Design Award nínú Ẹ̀ka Ìdíje Àpẹẹrẹ Ìdìpò.
IrinÌdìpò· 2025
Joy To Go Ìdìpọ̀
látọ̀wọ́ Du Qingyu and Zhang Jun
Oníbàárà: Joy Studio
Aṣẹ́gun Àmì-ẹ̀yẹ Irin A' Design Award nínú Ẹ̀ka Ìdìpò
Aṣẹ́gun Àmì Ẹ̀yẹ Tí a Jẹ́rìísí
Jẹ́rìísí Ipò Àmì Ẹ̀yẹ fún #165104Àpẹrẹ Náà
Nípa Joy To Go Ìdìpọ̀
Ìdìpọ̀ oúnjẹ ìyára Joy To Go ṣe àpapọ̀ IP àwòrán ọmọ kékeré tó wuniláyọ̀ tí orúkọ rẹ̀ jẹ́ Joy pẹ̀lú oúnjẹ, ó sì ṣẹ̀dá àpẹrẹ tó ní ìsopọ̀ jákèjádò ètò ìdìpọ̀ náà. Àwọn ẹ̀yà ìdárayá wọ̀nyí kò ṣe fún ìgbádùn nìkan àmọ́ ó tún tọ́ka sí ọ̀nà ṣíṣi ìdìpọ̀ náà. Fún àpẹẹrẹ, àwòrán ọmọ kan tó ní hamburger lórí rẹ̀ ní a fi hàn lórí ìdìpọ̀ hamburger náà. Àwọn èròjà hamburger tó kù yóò farahàn díẹ̀díẹ̀ lẹ́yìn tí àwọn olùlò bá ṣí ìbòrí rẹ̀. Yàtọ̀ síyẹn, a lè túnlò ìdìpọ̀ náà, nítorí a lè fàyà àwọn àpẹrẹ náà láti ṣe àmì ìwé, èyí tí ó ràn wá lọ́wọ́ láti mú ìmọ̀ ìtọ́jú àyíká lọ síwájú.
Ìdánimọ̀ Náà
Nípa Àmì-ẹ̀yẹ Irin A' Design Award
Joy To Go Ìdìpọ̀ jẹ́ olùborí Àmì-ẹ̀yẹ Irin A' Design Award, ìdánimọ̀ olókìkí tí a fún àwọn àwòṣe tó dára tí wọ́n pàdé àwọn ohun tí iṣẹ́ àti ilé-iṣẹ́ nílò tí a retí láti ọ̀dọ̀ àwọn ẹ̀dá tí a ṣàwòṣe dáradára. Àwọn olùborí Irin ń fi ìjáfáfá ńlá, ìmọ̀ pàtó gíga, òye ògbóǹtarìgì àti agbára ìṣẹ̀dá àwọn olùṣẹ̀dá wọn hàn. A retí pé Joy To Go Ìdìpọ̀ yóò jẹ́ ẹ̀dá tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó wúlò tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Irin A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ ilé-iṣẹ́ jọ, ó sì ní àwọn ànímọ́ ìmọ̀-ẹ̀rọ tó péye tí a so mọ́ ìmọ̀ ṣíṣe àti ẹ̀bùn. A bọ̀wọ̀ fún Joy To Go Ìdìpọ̀ nítorí ìfọ̀kànbalẹ̀ rẹ̀, a sì ṣàwòṣe rẹ̀ láti pèsè ìmúdára ìgbésí ayé tó ń ran ayé lọ́wọ́ láti di ibi tó dára jù.
Lẹ́yìn Àpẹrẹ Náà
Àkójọ Ìròyìn
Àwọn ẹ̀tọ́, àwọn ọmọ ẹgbẹ́ àti àlàyé ìmọ̀ ẹ̀rọ tí olùṣàpẹrẹ pèsè.
- Àwọn Ohun Àkànṣe
- The Joy To Go fast food delivery packaging cleverly integrates the cute little character IP named Joy with food, creating a cohesive design throughout the packaging. With its fun and colorful appearance, the design aims to bring joy to consumers, resonating with the brand name. The packaging boasts flat illustrations that brilliantly exhibit the brand's quality and playfulness, complemented by vibrant colors that captivate consumer attention and deliver a powerful visual impact. Moreover, the Joy patterns can be easily removed from the package and used as bookmarks, injecting joy into everyday life.
- Ìwọ̀n àti Àpò
- Burger box: 125mm x 60mm x 120mm
Fries box: 80mm x 50mm x 120mm
Paper cup: 90mm x 90mm x 150mm
Ketchup: 70mm x 62mm x 26mm - Àwọn Àkọlé
- Food packaging, illustration, fast food, takeout food, consumer products packaging, packaging concepts
- Ìmọ̀-ẹ̀rọ Ìṣelọ́pọ̀
- For the packaging design, environmentally friendly and recyclable paper and paper-pulp materials have been selected to comply with environmental standards, minimize pollution, and preserve the environment. The structure is simple, effectively reducing material usage. Most components can be flattened, resulting in a smaller volume during transportation. Non-toxic, low-VOC, eco-friendly inks are applied to ensure vibrant colors while adhering to food safety standards and safeguarding consumer health. Moreover, the packaging can be reused, as the patterns can be torn off to create bookmarks, which helps to promote environmental awareness.
- Ìpèníjà Àpèsè
- Initially, we wanted to design a complex and interesting structure similar to a pop-up book, combining packaging, IP, and food. But as the design progressed, we changed our design strategy, considering the categories, transportation, cost, and environmental protection of fast-moving consumer goods. We followed the concept of less is more and hoped to present creativity in the simplest and most direct form. It is presented in the form you see now through continuous attempts and optimization.
- Ìwádìí
- We study how to cleverly integrate brands, IP, and food to reflect their brand personality and differentiation. We combine packaging structure and materials selection with concepts such as practicality, convenience, safety, and environmental protection. Through market research, network, and book research on fast food packaging, we analyze consumer preferences, refine brand characteristics, conceive design plans, and promote the execution of the entire design.
- Ìmísí
- To embody the "Joy" in the brand name, we created a character IP named Joy, integrating this character with food throughout the packaging design, resulting in a visually playful and innocent effect. We aim for this fun and colorful design to allow consumers to take home not only food but also happiness, enabling them to enjoy a unique atmosphere while savoring their meals. This approach encourages customers to leave with delicious food, smiles on their faces, and a lasting positive impression of the brand.
- Àkókò Iṣẹ́ Àkànṣe
- The project started in April 2024 in Beijing and finished in October 2024 in Beijing
- Ìlànà Ìṣiṣẹ́
- We combine food with the IP character through flat illustrations, integrating them into the packaging structure. For example, We designed a character with a hamburger on his head. After the user opens the lid, more hamburger ingredients can be gradually seen. When the user drinks, a diving figure can be seen on the top of the lid. When the user opens the lid of the French fries, it seems that a tomato French fry man is taking off his hat to show respect. The eyes hidden in the ketchup reveal a mischievous and interesting temperament. These playful elements showcase the brand's funny quality and hint at the packaging's opening mechanism.
- Àwọn Ọmọ Ẹgbẹ́
- Du Qingyu
Zhang Jun - Ìfọwọ́sí Àwòrán
- Du Qingyu
Oníṣọwọ́
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