Stickman Idanimọ Ami Iyasọtọ (Brand Identity) láti ọwọ́ Yitian Zeng jẹ́ aṣẹ́gun olókìkí púpọ̀ ti 2025 Àmì-ẹ̀yẹ Irin A' Design Award nínú Ẹ̀ka Ìdíje Àpẹẹrẹ Ìdìpò.
IrinÌdìpò· 2025
Stickman Idanimọ Ami Iyasọtọ (Brand Identity)
látọ̀wọ́ Yitian Zeng
Oníbàárà: Stickman
Aṣẹ́gun Àmì-ẹ̀yẹ Irin A' Design Award nínú Ẹ̀ka Ìdìpò
Aṣẹ́gun Àmì Ẹ̀yẹ Tí a Jẹ́rìísí
Jẹ́rìísí Ipò Àmì Ẹ̀yẹ fún #164180Àpẹrẹ Náà
Nípa Stickman Idanimọ Ami Iyasọtọ (Brand Identity)
Stickman jẹ́ idanimọ ami iyasọtọ ti a ṣe apẹrẹ fun ile-itaja tii bubble kan ni Kansas City. Idanimọ yii da lori ohun kikọ mascot ọ̀rẹ́ ti o ṣe àṣojú fun ohun akọkọ meji ti ile-itaja naa nfunni, tii bubble ati awọn ipanu skewer. A ṣe iṣẹ ọnà yii pẹ̀lú àwòrán oni-nọ́mbà àti yíyà fekito, nítorí náà, a lè fẹ̀ẹ́ àpẹrẹ náà sí i láìsí pé kí ó pàdánù ìmọ́lẹ̀ rẹ̀. Stickman farahàn lórí àwọn àmi ìpolówó, àmì ìtànṣán, aprọ́nì, aṣọ ìkélé, ago, ṣùtù mímu àti àwọn àpò ìfìjíṣẹ́, tí a fi irin, aṣọ àti polypropylene ṣe. Ète náà ni láti ní ìrísí tí ó gbóná àti tí ó ṣí sílẹ̀ fún àwọn àlejò ní gbogbo ọjọ́ orí.
Ìdánimọ̀ Náà
Nípa Àmì-ẹ̀yẹ Irin A' Design Award
Stickman Idanimọ Ami Iyasọtọ (Brand Identity) jẹ́ olùborí Àmì-ẹ̀yẹ Irin A' Design Award, ìdánimọ̀ olókìkí tí a fún àwọn àwòṣe tó dára tí wọ́n pàdé àwọn ohun tí iṣẹ́ àti ilé-iṣẹ́ nílò tí a retí láti ọ̀dọ̀ àwọn ẹ̀dá tí a ṣàwòṣe dáradára. Àwọn olùborí Irin ń fi ìjáfáfá ńlá, ìmọ̀ pàtó gíga, òye ògbóǹtarìgì àti agbára ìṣẹ̀dá àwọn olùṣẹ̀dá wọn hàn. A retí pé Stickman Idanimọ Ami Iyasọtọ (Brand Identity) yóò jẹ́ ẹ̀dá tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó wúlò tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Irin A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ ilé-iṣẹ́ jọ, ó sì ní àwọn ànímọ́ ìmọ̀-ẹ̀rọ tó péye tí a so mọ́ ìmọ̀ ṣíṣe àti ẹ̀bùn. A bọ̀wọ̀ fún Stickman Idanimọ Ami Iyasọtọ (Brand Identity) nítorí ìfọ̀kànbalẹ̀ rẹ̀, a sì ṣàwòṣe rẹ̀ láti pèsè ìmúdára ìgbésí ayé tó ń ran ayé lọ́wọ́ láti di ibi tó dára jù.
Lẹ́yìn Àpẹrẹ Náà
Àkójọ Ìròyìn
Àwọn ẹ̀tọ́, àwọn ọmọ ẹgbẹ́ àti àlàyé ìmọ̀ ẹ̀rọ tí olùṣàpẹrẹ pèsè.
- Àwọn Ohun Àkànṣe
- Stickman, a bubble tea shop in Kansas City, opened in May 2024 with the slogan "bubble tea and stick bite." It quickly gained popularity for its cute brand design, high-quality tea, and snacks. The shop’s warm, inclusive service caters to all age groups, earning a 4.8/5 on Google reviews. Stickman’s visually engaging branding and customer-centric experience have attracted attention from local food media and influencers, establishing it as a key player in Kansas City's food scene.
- Ìwọ̀n àti Àpò
- The Stickman brand design is applied on various in-store and promotional assets, including a 12 ft x 4 ft banner, 12 ft x 6 ft LED business sign, and printed materials such as aprons, curtains, cups, straws, and delivery bags. Materials used include metal, fabric, and polypropylene. The design is scalable, ensuring consistency and clarity across both physical products and digital platforms.
- Àwọn Àkọlé
- branding, shop, packaging design, illustration
- Ìmọ̀-ẹ̀rọ Ìṣelọ́pọ̀
- The Stickman brand was created using digital illustration and vector design in Adobe Illustrator, ensuring scalability for various applications. The design process involved research into local food trends and customer preferences to align the visuals with the target audience. Emphasis was placed on a playful yet clean aesthetic, ensuring versatility across digital platforms, print media, and physical signage.
- Ìpèníjà Àpèsè
- The challenge was designing a brand that reflected Kansas City diverse cultural and economic landscape. While the city is known for its agricultural roots, it also has a growing multicultural food scene. Balancing this with the shop identity was key. Researching customer preferences across age groups ensured the brand resonated with the community diversity.
- Ìwádìí
- The research focused on local food trends, especially snack shops and tea places. Objectives included understanding customer preferences through interviews with various age groups and a 1 on 1 interview with the store owner to align the design with their expectations. Data collected informed the brand and customer service. The shop achieved a 4.8 out of 5 Google rating and highly recommended on Yelp, demonstrating the brands success in creating a memorable and diverse customer experience.
- Ìmísí
- The inspiration for Stickman came from the desire to create a fun, approachable brand for all ages. The playful character and combination of bubble tea and skewer snacks represent the shop’s unique offerings. The design reflects Stickman’s mission of providing a warm, inclusive experience, symbolized by the mascot’s friendly expression. Local food trends and customer preferences were key to shaping the visual identity, ensuring it resonates with Kansas City’s diverse audience.
- Àkókò Iṣẹ́ Àkànṣe
- The project was done within 8 months and was launched officially in May 2024.
- Ìlànà Ìṣiṣẹ́
- The Stickman brand creates a seamless interaction between the customer and the shop identity. The friendly mascot and visuals immediately catch attention, making the experience fun and memorable. The consistent design across banners, signs, packaging, and uniforms enhances brand recognition. Customers easily associate the playful visuals with the shops high-quality service, creating a welcoming atmosphere that improves overall customer satisfaction.
- Ìfọwọ́sí Àwòrán
- Image: Yitian Zeng, 2024.
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