Nexus Iriri Ami-idanimọ Agbegbe láti ọwọ́ Responsive Spaces jẹ́ aṣẹ́gun olókìkí púpọ̀ ti 2025 Àmì-ẹ̀yẹ Irin A' Design Award nínú Ẹ̀ka Ìdíje Àpẹẹrẹ Ojú-ìbáṣepọ̀, Ìbáṣepọ̀ àti Ìrírí Olùlò.
IrinOjú-ìbáṣepọ̀· 2025
Nexus Iriri Ami-idanimọ Agbegbe
látọ̀wọ́ Responsive Spaces
Oníbàárà: DC Tower
Aṣẹ́gun Àmì-ẹ̀yẹ Irin A' Design Award nínú Ẹ̀ka Ojú-ìbáṣepọ̀
Aṣẹ́gun Àmì Ẹ̀yẹ Tí a Jẹ́rìísí
Jẹ́rìísí Ipò Àmì Ẹ̀yẹ fún #162496Àpẹrẹ Náà
Nípa Nexus Iriri Ami-idanimọ Agbegbe
Ni ipo aarin inu ile ti o ga julọ ni Austria, DC Tower ti Vienna, Responsive Spaces ṣẹda aaye ami-idanimọ kan lati ni iriri awọn iye-pataki ile-iga naa: The Nexus ṣafihan ibi kan lati sinmi, darapọ ati tun darapọ. Fifi ẹrọ media yii sii nlo alaye oni-nọmba, ohun, ati imọlẹ lati mu awọn alejo lọ si irin-ajo ti o kun fun iran ati so wọn pọ ni ẹdun si ẹmi ile-iga naa. Oju-iwiregbe ifọwọkan afikun kan fun awọn alejo laaye lati ṣawari ohun gbogbo funrararawọn. Nigbati akoonu oni-nọmba naa ba n han, awọn ilana imọlẹ ti a ṣe koodu awọ ati ṣe deede akoko kun yara naa.
Ìdánimọ̀ Náà
Nípa Àmì-ẹ̀yẹ Irin A' Design Award
Nexus Iriri Ami-idanimọ Agbegbe jẹ́ olùborí Àmì-ẹ̀yẹ Irin A' Design Award, ìdánimọ̀ olókìkí tí a fún àwọn àwòṣe tó dára tí wọ́n pàdé àwọn ohun tí iṣẹ́ àti ilé-iṣẹ́ nílò tí a retí láti ọ̀dọ̀ àwọn ẹ̀dá tí a ṣàwòṣe dáradára. Àwọn olùborí Irin ń fi ìjáfáfá ńlá, ìmọ̀ pàtó gíga, òye ògbóǹtarìgì àti agbára ìṣẹ̀dá àwọn olùṣẹ̀dá wọn hàn. A retí pé Nexus Iriri Ami-idanimọ Agbegbe yóò jẹ́ ẹ̀dá tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó wúlò tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Irin A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ ilé-iṣẹ́ jọ, ó sì ní àwọn ànímọ́ ìmọ̀-ẹ̀rọ tó péye tí a so mọ́ ìmọ̀ ṣíṣe àti ẹ̀bùn. A bọ̀wọ̀ fún Nexus Iriri Ami-idanimọ Agbegbe nítorí ìfọ̀kànbalẹ̀ rẹ̀, a sì ṣàwòṣe rẹ̀ láti pèsè ìmúdára ìgbésí ayé tó ń ran ayé lọ́wọ́ láti di ibi tó dára jù.
Lẹ́yìn Àpẹrẹ Náà
Àkójọ Ìròyìn
Àwọn ẹ̀tọ́, àwọn ọmọ ẹgbẹ́ àti àlàyé ìmọ̀ ẹ̀rọ tí olùṣàpẹrẹ pèsè.
- Àwọn Ohun Àkànṣe
- The Nexus is a central location inside the highest building in Austria, the DC Tower in Vienna, that is designed to bring its brand to life. This media installation takes visitors on a visually charged journey through the towers values and beliefs. Light emotionalizes those values with unique intensity while an interactive tablet allows individual exploration.
At the heart of the DC Tower, the Nexus is intended to inspire every time. The selected themes flood the room in colour-coded patterns to support the digital information on the display. - Ìwọ̀n àti Àpò
- The room as the size of approximately 3 meters in width and 12 meters in length
- Àwọn Àkọlé
- Brand Experience, Light Installation, Interactive Installation, Immersive Brand Space
- Ìmọ̀-ẹ̀rọ Ìṣelọ́pọ̀
- A 75'' display, 48x RGB LED luminaires, foil wrapping and 8x light boxes specially developed for the room to visually redesign the (previously visible and unattractive) rear of the hotel lifts.
An iPad allows the interaction by visitors. - Ìpèníjà Àpèsè
- The biggest challenge of this project was the fact, that the space and its situation were given and not allowing regular ways of creating a brand space.
Therefore we created this design, utilizing the backside walls of the existing elevators by adding designed lightboxes, that feature in total 48 meters of controllable Led lights inside of them. This way, we were able to flood the room emotionally. It enabled us to create an immersive space, although we just used one digital display to communicate all relevant information. - Ìwádìí
- No particular research was needed for this projects. Its main purpose is brand staging and the goal to create an additional highlight experience for tenants and visitors alike.
- Ìmísí
- The DC Tower is unique building in Austria featuring an iconic facade that pays homage to the Danube that flows right next to it. The tower management has a strong believe in its values and wanted to communicate these to all visitors and tenants.
An empty space on ground level should become the new emotional center of the tower and allow all visitors to experience the unique mindset of the tower and its values. - Àkókò Iṣẹ́ Àkànṣe
- The project started in Oktober 2023 and finished in April 2024 in the DC Tower in Vienna, Austria.
- Ìlànà Ìṣiṣẹ́
- The room communicated with visitors on its own by using the light installation to delivery different brand values. Nevertheless, an iPad on the entry point of the room allows visitors to actively choose between the core topics and trigger them on demand. This feature is particularly important for guides, that start their many tours through the whole tower in this room, from now on.
- Àwọn Ìwé-ẹ̀rí Ohun-Ìmọ̀
- none
- Àwọn Ọmọ Ẹgbẹ́
- Creative Lead: Markus Pargfrieder
Design Lead: Julian Reil
Motion Design: Christian Renner
Print Design: Nathalie Kronberger
Development/Programming: Julian Reil - Ìfọwọ́sí Àwòrán
- Image #No 1: Photographer: Florian Voggeneder
Image #No 2: Photographer: Florian Voggeneder
Image #No 3: Photographer: Florian Voggeneder
Image #No 4: Photographer: Florian Voggeneder
Image #No 5: Photographer: Florian Voggeneder
Video (Link): Video & Audio: das narrativ
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