Cathay Pacific Ètò Eré-ìnàjú Nínú Ọkọ̀ Òfúrufú láti ọwọ́ Michael Holler and Deniz Kurtcepe

Cathay Pacific Ètò Eré-ìnàjú Nínú Ọkọ̀ Òfúrufú láti ọwọ́ Michael Holler and Deniz Kurtcepe jẹ́ aṣẹ́gun olókìkí púpọ̀ ti 2025 Àmì-ẹ̀yẹ Wúrà A' Design Award nínú Ẹ̀ka Ìdíje Àpẹẹrẹ Ojú-ìbáṣepọ̀, Ìbáṣepọ̀ àti Ìrírí Olùlò.

WúràOjú-ìbáṣepọ̀· 2025

Cathay Pacific Ètò Eré-ìnàjú Nínú Ọkọ̀ Òfúrufú

látọ̀wọ́ Michael Holler and Deniz Kurtcepe

Oníbàárà: Cathay Pacific Airways Limited

Aṣẹ́gun Àmì-ẹ̀yẹ Wúrà A' Design Award nínú Ẹ̀ka Ojú-ìbáṣepọ̀

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Aṣẹ́gun Àmì Ẹ̀yẹ Tí a Jẹ́rìísí

Jẹ́rìísí Ipò Àmì Ẹ̀yẹ fún #169385

Ṣàbẹ̀wò Ojú Òpó Wo ní A' Design Award Ìwé Ìròyìn Àmì Ẹ̀yẹ

Àwọ̀

Àpẹrẹ Náà

Nípa Cathay Pacific Ètò Eré-ìnàjú Nínú Ọkọ̀ Òfúrufú

Cathay Pacific In Flight Entertainment jẹ́ ojú-ìṣàmúlò oní-díjítà fún àwọn èrò inú ọkọ̀ òfúrufú. Ètò náà ń bá irú ojú-iṣẹ́ ìwòran mẹ́rìnlá mu, ó sì ń ṣiṣẹ́ lórí ọkọ̀ òfúrufú Airbus A350, Boeing 777 àti Airbus A321. Ìyàtọ̀ àwọ̀ tí ó ga ń ṣe àtìlẹ́yìn fún ìráàyèsí fún gbogbo ènìyàn. Ẹ̀yà My Journey ń jẹ́ kí àwọn èrò ṣe àkànṣe ètò àkókò ìrìn-àjò wọn, àti pé àkójọpọ̀ àwọn ohun amóhùnmáwòrán tí ó ju ẹgbẹ̀rún mẹ́wàá lọ ń pèsè àwọn fíìmù, àwọn eré orí tẹlifíṣọ̀n, àwọn pọ́díkáàsì àti ríra ọjà. Ìtọ́sọ́nà ṣeé ṣe nípasẹ̀ ojú-iṣẹ́ ìfọwọ́kàn, ẹ̀rọ ọwọ́ tàbí àwọn ìdarí orí ìjókòó. Ẹ̀yà Watch Together ń jẹ́ kí ìṣeré tó bára mu ṣeé ṣe pẹ̀lú àwọn èrò mìíràn.

Ìdánimọ̀ Náà

Nípa Àmì-ẹ̀yẹ Wúrà A' Design Award

Cathay Pacific Ètò Eré-ìnàjú Nínú Ọkọ̀ Òfúrufú jẹ́ olùborí Àmì-ẹ̀yẹ Wúrà A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe ìpele àkọ́kọ́, tó jẹ́ ìyanu tó sì yàtọ̀. Àwọn olùborí Wúrà jẹ́ àwọn ẹ̀dá tó ní ìmúṣẹ̀dá tuntun gidigidi, tó ní ojú-ìwòye tó jìnnà tó sì ń tàn yòò tí wọ́n ń ṣàfihàn ọgbọ́n, òye àti ìjáfáfá àwọn olùṣàwòṣe wọn. A retí pé Cathay Pacific Ètò Eré-ìnàjú Nínú Ọkọ̀ Òfúrufú yóò jẹ́ ohun ìmúṣẹ̀dá tí a yìn gidigidi, tó ń gbé ìtẹ̀sí kalẹ̀ tó sì jẹ́ ìrántí tó ń mú iye tí a kò rí rí wá. Àwòṣe tó borí Àmì-ẹ̀yẹ Wúrà A' Design Award yìí jẹ́ iṣẹ́ àkànṣe tó yani lẹ́nu tí a bọ̀wọ̀ fún tó ṣe anfàní gidigidi tó sì ń tì ààlà iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ síwájú. Cathay Pacific Ètò Eré-ìnàjú Nínú Ọkọ̀ Òfúrufú ń dá ìmọ̀lára ìfẹ́ tó lágbára sílẹ̀, ń jí ìtara, ń gbé ìṣẹ̀dá lárugẹ tó sì ń fà wá mọ́ra.

Lẹ́yìn Àpẹrẹ Náà

Àkójọ Ìròyìn

Àwọn ẹ̀tọ́, àwọn ọmọ ẹgbẹ́ àti àlàyé ìmọ̀ ẹ̀rọ tí olùṣàpẹrẹ pèsè.

Àwọn Ohun Àkànṣe: Cathay Pacific In-Flight Entertainment system is a next-generation, user-focused digital experience designed for seamless integration across multiple aircraft. The system adapts to 14 screen types and operates across Airbus A350, Boeing 777, and Airbus A321 fleets. Featuring an industry-leading triple contrast ratio, it exceeds accessibility standards. The intuitive My Journey feature allows for personalized travel experiences, while a content library of over 10,000 media options enhances passenger engagement. The interface design follows a research driven approach to maximize usability, aesthetics, and efficiency.
Ìwọ̀n àti Àpò: Compatibility 3 Aircraft Types (Airbus A350, Boeing 777, Airbus A321)
Screen Variants: 14 Different Screen Types Seatback, Handset, Crew Control Units
Content Library 10,000 Media Items Movies, tv, Podcasts, Shopping
Interaction Methods Touchscreen, Handset, Seat Controls
Àwọn Àkọlé: Cathay Pacific, In-Flight Entertainment, IFE, Digital Experience, Passenger UX, Airline Technology, UI/UX Design, Aviation Innovation, Seamless Travel, Accessible Interface
Ìmọ̀-ẹ̀rọ Ìṣelọ́pọ̀: The IFE system is developed using a custom user interface framework optimized for multi-screen compatibility. It operates on Cathay Pacific diverse fleet, integrating with both modern and legacy hardware. The design process involved high fidelity prototyping, iterative user testing, and industry grade accessibility compliance. The system supports Android 5.0 and later, adapting to both seatback screens and handheld controllers. Motion graphics and micro-interactions were carefully crafted to enhance engagement while maintaining a non-intrusive experience.
Ìpèníjà Àpèsè: The biggest challenge was ensuring a seamless user experience across a mixed fleet, with varying screen sizes, hardware limitations, and operating systems. Adapting modern UI principles to 8-year-old technology while maintaining performance and accessibility required innovative development and rigorous testing. The harmonization of visual design across the aircraft cabin was another key challenge, ensuring minimal screen glare, visual consistency, and intuitive interaction across diverse passenger demographics.
Ìwádìí: The research focused on improving digital engagement and accessibility in in-flight entertainment systems. The objective was to create a universally intuitive interface that supports a diverse passenger base. The research involved usability testing, demographic studies, and accessibility analysis. Data collection was conducted through controlled user sessions and real-flight observations. The system underwent over 1,000 tests with frequent flyers, business travelers, and airline crew. Results demonstrated a 35% improvement in content discoverability and a 22% reduction in service wait times. The insights from this research informed the final user interface design and accessibility standards.
Ìmísí: The in-flight entertaintment system was inspired by the evolving needs of modern air travel, emphasizing seamless user interaction, accessibility, and personalized experiences. The design draws from aviation ergonomics and mobile user experience principles, integrating familiar interaction models into a multiscreen environment. Inspired by the perspective of looking at the world from above, the user interface blends natural aesthetics with intuitive navigation. Extensive user research, accessibility studies, and passenger feedback shaped the final design, ensuring it meets the diverse needs of travelers worldwide.
Àkókò Iṣẹ́ Àkànṣe: The project started in 2021 in Hong Kong, Amsterdam, Los Angeles, and Helsinki and was first deployed in August 2023, with a gradual rollout across the Cathay Pacific fleet.
Ìlànà Ìṣiṣẹ́: Passengers interact with the IFE system through intuitive touchscreen controls, handset navigation, and a dedicated seat interface. The My Journey feature enables users to personalize their travel timeline. AI-driven recommendations enhance content discovery, offering a rich selection of movies, tv shows, and music. The system also integrates seat controls and shopping functionalities, improving convenience. A Watch Together feature allows synchronized playback with other passengers. The interface ensures a seamless experience across different screen sizes and device capabilities.
Àwọn Ìwé-ẹ̀rí Ohun-Ìmọ̀: Copyrights belong to Reaktor, 2025
Cathay ™ Cathay Pacific
Àwọn Ọmọ Ẹgbẹ́: Designer: Deniz Kurtcepe
Designer: Michael Holler
Management: Iiris Bisi
Developer: Jussi Malinen
Developer: Per Jansson
Developer: Elias Benkhodja
Developer: Ville Orkas
Developer: Heikki Rauhala
Ìfọwọ́sí Àwòrán: Designer Michael Holler, Deniz Kurtcepe Cathay Pacific IFE UI Showcase, 2023