Passion Fruit Bíà láti ọwọ́ Jin Zhang jẹ́ aṣẹ́gun olókìkí púpọ̀ ti 2024 Àmì-ẹ̀yẹ Idẹ A' Design Award nínú Ẹ̀ka Ìdíje Àpẹẹrẹ Ìdìpò.
IdẹÌdìpò· 2024
Passion Fruit Bíà
látọ̀wọ́ Jin Zhang
Oníbàárà: Wuhan Sanbu Brand Design
Aṣẹ́gun Àmì-ẹ̀yẹ Idẹ A' Design Award nínú Ẹ̀ka Ìdìpò
Aṣẹ́gun Àmì Ẹ̀yẹ Tí a Jẹ́rìísí
Jẹ́rìísí Ipò Àmì Ẹ̀yẹ fún #161420Àpẹrẹ Náà
Nípa Passion Fruit Bíà
Ọdún 2024 ni Ọdún Loong ní orílẹ̀-èdè Ṣáínà. Orúkọ ọjà ọtí bíà yìí ni "Golden Dragon Spring", nítorí náà olùṣèdá àpẹẹrẹ náà ṣe àfihàn "dragon" tí ó dúró fún ẹ̀mí ọjà àti ẹ̀mí Ṣáínà, èyí tí ó di ohun-èlò ríran pàtàkì fún ìdìpọ̀ náà. Ní àkókò kànnáà, èyí jẹ́ ọtí bíà ọ̀nà-iṣẹ́-ọwọ́ tí ó ní adùn èso passion fruit. Olùṣèdá àpẹẹrẹ náà lo àwọn ẹ̀ka àti ewé èso passion fruit, bákan náà pẹ̀lú àwọn etí alikama àti hops tí ó ṣe pàtàkì jùlọ nínú ṣíṣe ọtí bíà, láti ṣẹ̀dá ibi ìṣẹ̀lẹ̀ tí ó kún fún agbára, tí ń ṣàfihàn adùn ìtura èso passion fruit.
Ìdánimọ̀ Náà
Nípa Àmì-ẹ̀yẹ Idẹ A' Design Award
Passion Fruit Bíà jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé Passion Fruit Bíà yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. Passion Fruit Bíà ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.
Lẹ́yìn Àpẹrẹ Náà
Àkójọ Ìròyìn
Àwọn ẹ̀tọ́, àwọn ọmọ ẹgbẹ́ àti àlàyé ìmọ̀ ẹ̀rọ tí olùṣàpẹrẹ pèsè.
- Àwọn Ohun Àkànṣe
- The packaging design uses the branches and leaves of passion fruit, as well as the most important wheat ears and hops for brewing beer, to create a vibrant scene and highlight the refreshing taste of passion fruit. At the same time, 2024 is the the Year of the Loong in China. The brand of this beer is called "Golden Dragon Spring", so the designer depicts the "dragon" representing the brand spirit and Chinese spirit, becoming an important visual element of this package.
- Ìwọ̀n àti Àpò
- height 250mm x diameter 80mm
- Àwọn Àkọlé
- Beer, Jinlongquan, SANBU Design, Wuhan packaging design
- Ìmọ̀-ẹ̀rọ Ìṣelọ́pọ̀
- The bottle is made of iron
- Ìpèníjà Àpèsè
- As the largest beer manufacturer in Hubei, China, jinlongquan hopes to launch a medium and high-end product that can improve the brand image, which can not only convey the long history of jinlongquan brand, but also make consumers feel the good quality of the product. We should have the unique spiritual symbol of the brand and show the pure product attribute of beer.
- Ìwádìí
- Jinlongquan Beer began producing beer in 1978 with an annual beer production capacity of 600000 tons, making it one of the largest beer brewing bases in central China. Jinlongquan Baixiangguo Craft Beer is a mid to high end beer product that is brewed with higher end ingredients, making it fresher and more mellow. Combining 2024 is the the Year of the Loong in China and the "dragon" contained in the brand name, the designer depicts the "dragon" as the main element.
- Ìmísí
- The creative inspiration mainly comes from two aspects: first, this beer created in spring, the overall packaging design conforms to the lush scene of spring, and through the combination of elements such as passion fruit branches, fruits, wheat ears, hops, etc., it highlights the refreshing taste; Second, 2024 coincided with the the Year of the Loong in China, and there was also a "dragon" in the brand name, so designers naturally portrayed the "dragon" as the main visual element.
- Àkókò Iṣẹ́ Àkànṣe
- The project started in Wuhan, China in February 2024 and was completed in March 2024. It is expected to be sold in China in May 2024.
- Ìlànà Ìṣiṣẹ́
- The 1L large iron can has a better display area. Copper engraving style illustrations depict rich details, and convey the spiritual symbols of the brand (Chinese Loong) and the product attributes of beer (passion fruit, hops, wheat ears); The combination of purple, gold, and green highlights the passion fruit flavor and vibrant green, forming a rich and layered packaging design scheme.
- Àwọn Ìwé-ẹ̀rí Ohun-Ìmọ̀
- InBev jinlongquan beer (Hubei) Co., Ltd
- Àwọn Ọmọ Ẹgbẹ́
- Designer: Jin Zhang
illustration: Jin Zhang
Oníṣọwọ́
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