Sheng Ming Yue Àpótí Ẹ̀bùn Akara Òṣùpá láti ọwọ́ Hu Wan, Li Jianpeng and Shi Xiaoxia jẹ́ aṣẹ́gun olókìkí púpọ̀ ti 2024 Àmì-ẹ̀yẹ Idẹ A' Design Award nínú Ẹ̀ka Ìdíje Àpẹẹrẹ Ìdìpò.
IdẹÌdìpò· 2024
Sheng Ming Yue Àpótí Ẹ̀bùn Akara Òṣùpá
látọ̀wọ́ Hu Wan, Li Jianpeng and Shi Xiaoxia
Oníbàárà: Netease Yanxuan Trading Co. Ltd
Aṣẹ́gun Àmì-ẹ̀yẹ Idẹ A' Design Award nínú Ẹ̀ka Ìdìpò
Aṣẹ́gun Àmì Ẹ̀yẹ Tí a Jẹ́rìísí
Jẹ́rìísí Ipò Àmì Ẹ̀yẹ fún #154809Àpẹrẹ Náà
Nípa Sheng Ming Yue Àpótí Ẹ̀bùn Akara Òṣùpá
Ní àkókò Àjọ̀dún Òṣùpá Àárín Ọdún, a máa ń lo akara òṣùpá fún títa ẹ̀bùn àti fún lílò ti ara ẹni. Ṣùgbọ́n, bí ìdìpọ̀ ṣe ń di aláfojúdi àti asán síi, ẹgbẹ́ iṣẹ́ náà ṣe àpẹrẹ àpótí ẹ̀bùn akara òṣùpá tó kéré tó sì jẹ́ ọ̀rẹ́ àyíká pẹ̀lú ìmọ̀ ṣinṣin. Sheng Ming Yue ṣàpèjúwe òṣùpá tó ń tàn tó ń yọ láti orí òkun, ó ń ṣàfihàn ìfẹ́kúfẹ̀ẹ́ àwọn ará Ṣáínà fún ìpàdépọ̀ àti ohun rere, ó sì pa àwọn àbùdá ẹ̀bùn tó tayọ mọ́ nígbà tó ń ṣàfihàn ìwọ̀n àti ìjìnlẹ̀ àṣà ìbílẹ̀ Ṣáínà. Èrò rẹ̀ ni láti pèsè ọ̀nà tó ga ní ìwọ̀n tó sì rọrùn láti rà láti ṣe àjọyọ̀ àjọ̀dún náà nígbà tó ń ṣe ìgbélarugẹ ìgbésí ayé tó lè tẹ̀síwájú.
Ìdánimọ̀ Náà
Nípa Àmì-ẹ̀yẹ Idẹ A' Design Award
Sheng Ming Yue Àpótí Ẹ̀bùn Akara Òṣùpá jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé Sheng Ming Yue Àpótí Ẹ̀bùn Akara Òṣùpá yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. Sheng Ming Yue Àpótí Ẹ̀bùn Akara Òṣùpá ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.
Lẹ́yìn Àpẹrẹ Náà
Àkójọ Ìròyìn
Àwọn ẹ̀tọ́, àwọn ọmọ ẹgbẹ́ àti àlàyé ìmọ̀ ẹ̀rọ tí olùṣàpẹrẹ pèsè.
- Àwọn Ohun Àkànṣe
- During the traditional Mid-Autumn Festival, consumers purchase mooncake gift boxes for gifting and personal consumption. However, as packaging becomes increasingly luxurious and wasteful, designers consciously designed a more compact and eco-friendly mooncake gift box. It maintains high-quality gifting properties while embodying the quality and depth of Chinese traditional culture. The goal is to offer a high quality and affordable way to celebrate the festival while promoting a sustainable lifestyle.
- Ìwọ̀n àti Àpò
- Width：200mm x Depth:110mm x Height：255mm
- Àwọn Àkọlé
- Oriental Aesthetics, Package Design
- Ìmọ̀-ẹ̀rọ Ìṣelọ́pọ̀
- As the gift box unfolds on both sides, a bright moon slowly rises with people's thoughts of reunion. The starry sky design makes one feel the insignificance of the individual and further enhances the longing for togetherness.
The combination of the Chinese folding fan and the bright moon highlights the festive atmosphere of the Mid-Autumn Festival and showcases traditional Chinese culture. - Ìpèníjà Àpèsè
- The structure has always been the biggest challenge in presenting the overall effect. To create a feeling of the rising moon when the folding fan is opened with the box, while ensuring the stability and rationality of the connection between the paper fan and the box to maximize the use of space inside the box, higher requirements have been proposed. After structural verification and three rounds of prototype testing, the team have found the current structural solution.
- Ìwádìí
- Due to the intense competition in the Mid-Autumn mooncake gift box market, more and more products are adding luxurious decorations and additional gifts to increase competitiveness. However, in the face of excessive waste and neglect of the festival culture itself, designers hope to prioritize the sense of ritual and appropriate packaging by comparing multiple similar products. This approach encourages consumers to focus on the traditional meaning of the festival and the essence of life, free from distractions.
- Ìmísí
- Inspired by the ancient poem "As the bright moon shines over the sea, From far away you share this moment with me", the design depicts a bright moon rising over the sea under the vast starry sky, expressing the Chinese people's yearning for reunion and beautiful things, as well as the emotions and artistic conception of missing distant relatives and friends on a quiet night.
- Àkókò Iṣẹ́ Àkànṣe
- The project started in May 2023 in Hangzhou and finished in August 2023 in Guangzhou, and was exhibited in September 2023.
- Ìlànà Ìṣiṣẹ́
- The team established a creative concept and conducted structural research to achieve the desired effect. Simultaneously, designer began graphic design and explored several structural options before selecting the final box structure. Then applied the internal and external graphic design to the chosen structure. After three rounds of structural prototypes and two rounds of exterior design prototypes, design team confirmed the product.
- Àwọn Ọmọ Ẹgbẹ́
- Hu Wan
Li Jianpeng
Shi xiaoxia - Ìfọwọ́sí Àwòrán
- Creative Director Hu Wan
Designer Li Jianpeng
Oníṣọwọ́
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