Espresso Àmì-ìdánimọ̀ Kọ́fí láti ọwọ́ Andromachi Kakava jẹ́ aṣẹ́gun olókìkí púpọ̀ ti 2024 Àmì-ẹ̀yẹ Irin A' Design Award nínú Ẹ̀ka Ìdíje Àpẹẹrẹ Ìdìpò.
IrinÌdìpò· 2024
Espresso Àmì-ìdánimọ̀ Kọ́fí
látọ̀wọ́ Andromachi Kakava
Oníbàárà: ABC Design Communication
Aṣẹ́gun Àmì-ẹ̀yẹ Irin A' Design Award nínú Ẹ̀ka Ìdìpò
Aṣẹ́gun Àmì Ẹ̀yẹ Tí a Jẹ́rìísí
Jẹ́rìísí Ipò Àmì Ẹ̀yẹ fún #152991Àpẹrẹ Náà
Nípa Espresso Àmì-ìdánimọ̀ Kọ́fí
Ìdìpò kọ́fí nílò àpẹẹrẹ pàtàkì nítorí ìdíje ńlá tó wà. Ìwádìí tí a ṣe tó dá lórí àmì-àwọ̀ espresso, fún Sottos Family ní àwòrán tó yàtọ̀ lọ́nà ẹwà lórí ìdìpò náà. Nítorí náà, àkójọpọ̀ àwọ̀ ìdìpò náà ṣe àlàyé àwọn àdàpọ̀ kọ́fí, tó ń darí ìmọ̀ràn àwọn oníbàárà láti so àwọ̀ pọ̀ mọ́ ìtọ́wò àti òórùn tó bá a mu. A ṣe ìdàgbàsókè ìwádìí náà ní kíkún nípa gbígbà ìdàgbàsókè àwọn ohun èlò agbègbè tó ń ṣe àfihàn àmì kọ́fí espresso Sottos Family.
Ìdánimọ̀ Náà
Nípa Àmì-ẹ̀yẹ Irin A' Design Award
Espresso Àmì-ìdánimọ̀ Kọ́fí jẹ́ olùborí Àmì-ẹ̀yẹ Irin A' Design Award, ìdánimọ̀ olókìkí tí a fún àwọn àwòṣe tó dára tí wọ́n pàdé àwọn ohun tí iṣẹ́ àti ilé-iṣẹ́ nílò tí a retí láti ọ̀dọ̀ àwọn ẹ̀dá tí a ṣàwòṣe dáradára. Àwọn olùborí Irin ń fi ìjáfáfá ńlá, ìmọ̀ pàtó gíga, òye ògbóǹtarìgì àti agbára ìṣẹ̀dá àwọn olùṣẹ̀dá wọn hàn. A retí pé Espresso Àmì-ìdánimọ̀ Kọ́fí yóò jẹ́ ẹ̀dá tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó wúlò tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Irin A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ ilé-iṣẹ́ jọ, ó sì ní àwọn ànímọ́ ìmọ̀-ẹ̀rọ tó péye tí a so mọ́ ìmọ̀ ṣíṣe àti ẹ̀bùn. A bọ̀wọ̀ fún Espresso Àmì-ìdánimọ̀ Kọ́fí nítorí ìfọ̀kànbalẹ̀ rẹ̀, a sì ṣàwòṣe rẹ̀ láti pèsè ìmúdára ìgbésí ayé tó ń ran ayé lọ́wọ́ láti di ibi tó dára jù.
Lẹ́yìn Àpẹrẹ Náà
Àkójọ Ìròyìn
Àwọn ẹ̀tọ́, àwọn ọmọ ẹgbẹ́ àti àlàyé ìmọ̀ ẹ̀rọ tí olùṣàpẹrẹ pèsè.
- Àwọn Ohun Àkànṣe
- The Sottos family, based in Germany and having more than fifty years of experience in the production and packaging of coffee products, expanded its range with its most recent series of products designed exclusively for professional use: Espresso Linea Blue, Espresso Linea Rossa & Espresso Linea Aroma. Seeking uniqueness and visual creative ways of approach, coffee itself revealed the image of its aesthetic transformation.
- Ìwọ̀n àti Àpò
- Metallic Pouch: Width 155mm x Height 325mm
- Àwọn Àkọlé
- espresso, sottos, coffee,
- Ìmọ̀-ẹ̀rọ Ìṣelọ́pọ̀
- The symbol became the central pattern and characteristic feature of the packaging. The colors of the packaging, red, blue and orange, along with the dominant black color, make the packaging stand out and claim a prominent place in the display cases of coffee houses, breaking thusly the stereotype that wholesale products must remain invisible to the consumer.
- Ìpèníjà Àpèsè
- Strategically, among the multitude of coffee packaging available on the market, the creative line that would differentiate the product had to be found.
- Ìwádìí
- Coffee packaging requires special design due to the great competition. The research carried out based on the color coding of espresso, gave SOTTOS FAMILY an aesthetically different image on the packaging. Thus, the color palette of the packaging defines the coffee blends, leading the consumer's consciousness to combine color with the corresponding taste and aroma. The study was developed in depth taking into account the development of regional materials that highlight the SOTTOS FAMILY espresso coffee brand. In this way, the visual design with the pattern and the marking, was adopted in packaging and promotional material, making the brand quickly recognizable among competing coffee products.
- Ìmísí
- The logo of the series was inspired by the blend of coffee and its delightful aroma. The artistic approach was based on the linear top view of an espresso cup and the aroma that spreads in the space, stimulating coffee cravings. The pattern was given repetition in such a way that it can be a useful visual and in any other application needed so that it is recognizable for the entire series of coffees, but also for the actions that will follow in the promotion of the product.
- Àkókò Iṣẹ́ Àkànṣe
- The project started in November 2019 in Athens and finished in December 2022 in Athens
- Ìlànà Ìṣiṣẹ́
- An important aspect of the packaging design strategy was its aesthetics to be able to win over the public and at the same time win over the branded demand in catering areas. Sottos Family now gains a strategic high position, both qualitatively and aesthetically, in the packaging and retailing of coffee.
- Àwọn Ọmọ Ẹgbẹ́
- Costas Lakis
Andromachi Kakava
Oníṣọwọ́
Ṣàwárí Ju Designers.org Lọ
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