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Odaya Home Apoti láti ọwọ́ Elena Gamalova

Odaya Home Apoti láti ọwọ́ Elena Gamalova jẹ́ aṣẹ́gun olókìkí púpọ̀ ti 2023 Àmì-ẹ̀yẹ Irin A' Design Award nínú Ẹ̀ka Ìdíje Àpẹẹrẹ Ìdìpò.


IrinÌdìpò· 2023

Odaya Home Apoti

látọ̀wọ́ Elena Gamalova

Oníbàárà: ODAYA Home

Aṣẹ́gun Àmì-ẹ̀yẹ Irin A' Design Award nínú Ẹ̀ka Ìdìpò

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Aṣẹ́gun Àmì Ẹ̀yẹ Tí a Jẹ́rìísí

Jẹ́rìísí Ipò Àmì Ẹ̀yẹ fún #151176

Àwọ̀

Àpẹrẹ Náà

Nípa Odaya Home Apoti

Iṣakojọpọ Ile Odaya nilo lati ṣe afihan iṣẹ-ọnà ti lace ọwọ ti a lo ati iye aami ti awọn ohun ọṣọ. Nọmba ti peacock, ipilẹ pataki ni Itọju Itọju ati Gbigba Ifẹ akọkọ ti Ile Odaya, jẹ olutọju aṣa ti ile naa. Apẹrẹ apoti ni idagbasoke aworan peacock sinu oju opo wẹẹbu goolu ti o dara ti awọn iyẹ ẹyẹ, ti n ṣe iranti ṣiṣe lace funrararẹ. Itan ami iyasọtọ naa ni a sọ ni inu ideri ti apoti ẹbun, lakoko ti o jẹ iwe tissu elege ti o ni ami ami ami iyasọtọ naa "Iwọ ni ati pe eyi ni ile, Ile Odaya" pese a tutu ewé fun awọn itanran owu sateen fabric inu.

Ìdánimọ̀ Náà

Nípa Àmì-ẹ̀yẹ Irin A' Design Award

Odaya Home Apoti jẹ́ olùborí Àmì-ẹ̀yẹ Irin A' Design Award, ìdánimọ̀ olókìkí tí a fún àwọn àwòṣe tó dára tí wọ́n pàdé àwọn ohun tí iṣẹ́ àti ilé-iṣẹ́ nílò tí a retí láti ọ̀dọ̀ àwọn ẹ̀dá tí a ṣàwòṣe dáradára. Àwọn olùborí Irin ń fi ìjáfáfá ńlá, ìmọ̀ pàtó gíga, òye ògbóǹtarìgì àti agbára ìṣẹ̀dá àwọn olùṣẹ̀dá wọn hàn. A retí pé Odaya Home Apoti yóò jẹ́ ẹ̀dá tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó wúlò tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Irin A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ ilé-iṣẹ́ jọ, ó sì ní àwọn ànímọ́ ìmọ̀-ẹ̀rọ tó péye tí a so mọ́ ìmọ̀ ṣíṣe àti ẹ̀bùn. A bọ̀wọ̀ fún Odaya Home Apoti nítorí ìfọ̀kànbalẹ̀ rẹ̀, a sì ṣàwòṣe rẹ̀ láti pèsè ìmúdára ìgbésí ayé tó ń ran ayé lọ́wọ́ láti di ibi tó dára jù.

Lẹ́yìn Àpẹrẹ Náà

Àkójọ Ìròyìn

Àwọn ẹ̀tọ́, àwọn ọmọ ẹgbẹ́ àti àlàyé ìmọ̀ ẹ̀rọ tí olùṣàpẹrẹ pèsè.

Àwọn Ohun Àkànṣe
The objective was to create packaging that evokes centuries-old traditions in fine needlework and the strong symbolism of textile ornaments, used by generations of women in every home, town, and country. Elegant and graceful, handcrafted designs on lace and woven fabrics of exquisite quality have been the true luxury, a mark of status with a story to tell. Similar to the handcrafted textile product contained in it, the packaging needed to convey a sense of uniqueness and timelessness, craftsmanship through impeccable details.
Ìwọ̀n àti Àpò
Box (large): Width 430 mm х Depth 100 mm x Height 380 mm with Lid: Height 50 mm
Box (small): Width 340 mm x 240 mm x 35 mm with Lid: Height 20 mm
Àwọn Àkọlé
artisanal bed linen, packaging, visual identity, luxury box, luxury packaging, craftsmanship
Ìmọ̀-ẹ̀rọ Ìṣelọ́pọ̀
Paper boxes with gold foil stamped logo on the top.
Tissue paper with printed pattern on it.
Transparent sticker with gold foil monogram of the brand.
Ribbon printed with the logo in gold.
Ìpèníjà Àpèsè
The challenge was to create packaging that evoke cultural and traditional heritage and at the same time modern life and unforgettable interiors, so the product could stand out and appeal to the target audience to bring it home.
By using the peacock, Odaya Home succeeded in conveying an imposing brand image as one of the leading artisanal bed linen companies.
Ìwádìí
The design is based on a deep study of European heritage ornaments and craftsmanship techniques in the textile arts. The research included a review of printed archives in libraries, museums, journal reviews, and artists' homes. Recreating heritage symbols, breathing life into centuries-old techniques, and empowering local artisans were the main factors taken into consideration during the phase of research and design.
Ìmísí
The packaging is part of a branding project for an artisanal bed linen company. In order to accentuate the beauty of the handcrafted product themselves, the box packaging was decided to be in white color.
The peacock, a bird admired for its beauty, is a heritage symbol of core family values. Recreated in gold foil, the peacock is given the aura of eternal beauty and value, a brand illustration and symbol, but also the inspiration behind Odaya’s iconic first textile collection, Care and Love.
Àkókò Iṣẹ́ Àkànṣe
The project started in June 2022 and finished in March 2023, in Sofia, Bulgaria.
Ìlànà Ìṣiṣẹ́
The box could be reused to treasure memories, as letters, postcards, small collectibles objects, or as a
storage box.
Àwọn Ìwé-ẹ̀rí Ohun-Ìmọ̀
Copyrights belong to Elena Gamalova, 2023.
Ìfọwọ́sí Àwòrán
Illustration and design: Elena Gamalova, 2023
Video Credits: ODAYA Home

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