Moonshot Cafe Àgọ́ Ìfihàn láti ọwọ́ Takeshi Yoshida jẹ́ aṣẹ́gun olókìkí púpọ̀ ti 2023 Àmì-ẹ̀yẹ Fàdákà A' Design Award nínú Ẹ̀ka Ìdíje Àpẹẹrẹ Àyà Inú Ilé àti Ibi Àfihàn.
FàdákàInú Ilé· 2023
Moonshot Cafe Àgọ́ Ìfihàn
látọ̀wọ́ Takeshi Yoshida
Oníbàárà: Takeshi Yoshida
Aṣẹ́gun Àmì-ẹ̀yẹ Fàdákà A' Design Award nínú Ẹ̀ka Inú Ilé
Aṣẹ́gun Àmì Ẹ̀yẹ Tí a Jẹ́rìísí
Jẹ́rìísí Ipò Àmì Ẹ̀yẹ fún #150177Àpẹrẹ Náà
Nípa Moonshot Cafe Àgọ́ Ìfihàn
Àpẹẹrẹ yìí jẹ́ fún Àgọ́ Japan ní CES 2023, ọ̀kan lára àwọn àpérò ìmọ̀-ẹ̀rọ tí ó tóbi jùlọ ní àgbáyé. Ó gbà agbára láti inú ìrọ̀rùn àti ìdínkù, èrò ìpìlẹ̀ Zen, èyí tí Japan ti ní láti ìgbà àtijọ́. Ó ṣọ́wọ́n láti ní ilé kọ́fì, ju kí a ní ààyè ìfihàn déédéé nínú àpérò. Ààyè náà ń gbìyànjú láti di ibi ìsìnmi níbi tí ìbáṣepọ̀ bẹ̀rẹ̀. Ó tún dojúkọ ìhàn kedere àti ìgbòòrò torí pé àjà orí ibẹ̀ rẹlẹ̀. Ní àfikún, ó ní ọ̀pọ̀lọpọ̀ ewé tútù, tí ń fihàn ọ̀rẹ́-àyíká, ìdínkù ìdọ̀tí, àti ṣíṣẹ̀dá afẹ́fẹ́ ìtùnú.
Ìdánimọ̀ Náà
Nípa Àmì-ẹ̀yẹ Fàdákà A' Design Award
Moonshot Cafe Àgọ́ Ìfihàn jẹ́ olùborí Àmì-ẹ̀yẹ Fàdákà A' Design Award, ìdánimọ̀ onípọ̀nlé lọ́nà àrà ọ̀tọ̀ tí a fún àwọn àwòṣe ìpele gíga jùlọ tó dára tó sì ń kan ọkàn. Àwọn olùborí Fàdákà jẹ́ àwọn iṣẹ́ tó ń tàn yòò gidigidi tó sì ní ìṣẹ̀dá púpọ̀ tí wọ́n ń ṣàfihàn ìmọ̀ ìjìnlẹ̀, ẹ̀bùn àti ìmọ̀ràn àwọn olùṣàwòṣe wọn. A retí pé Moonshot Cafe Àgọ́ Ìfihàn yóò jẹ́ iṣẹ́ àgbàyanu, àpẹẹrẹ rere, ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun jinlẹ̀. Àwòṣe tó borí Àmì-ẹ̀yẹ Fàdákà A' Design Award yìí jẹ́ ohun ìmúṣẹ̀dá tó hàn gbangba gidigidi tí a mọrírì tó ń ṣe anfàní tó sì ń tì ààlà iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ síwájú. Moonshot Cafe Àgọ́ Ìfihàn jẹ́ ẹ̀dá tí ọ̀pọ̀lọpọ̀ ń ṣe ìlara, tó ń jí ìfẹ́ inú, tó ń mú ìmọ̀lára rere wá tó sì ń jí ìyàlẹ́nu àti ìyanu.
Lẹ́yìn Àpẹrẹ Náà
Àkójọ Ìròyìn
Àwọn ẹ̀tọ́, àwọn ọmọ ẹgbẹ́ àti àlàyé ìmọ̀ ẹ̀rọ tí olùṣàpẹrẹ pèsè.
- Àwọn Ohun Àkànṣe
- First, it’s rare to have a cafe, rather than having a normal exhibition booth in a convention. The space tries to become an oasis where the conversation begins in a busy convention. Secondly, the space focuses on transparency and spaciousness since the ceiling of the venue is very low. Therefore, this space gets more attendees’ attention in the convention. Third, the space has lots of green, showing the eco-friendly attitude, reducing waste from exhibition, and creating a cozy atmosphere. Finally, the decoration art in the cafe counter is carefully chosen to show modern and latest Japan.
- Ìwọ̀n àti Àpò
- The booth area is 90 feet x 50 feet. In other word, 2743 mm x 1524 mm.
- Àwọn Àkọlé
- Zen, minimization, transparency, spaciousness, simplicity, exhibition design, convention, Japan, cafe,
- Ìmọ̀-ẹ̀rọ Ìṣelọ́pọ̀
- The ceiling of the venue is very low so that transparency and spaciousness is one of the most important aspects to get attendees’ attention in a convention. Therefore, the design focuses on not using many walls and keeping the exhibition table height low. People can appreciate the unobstructed view from one end to the other in this space. In addition, in a technology themed convention, most booths use cold white lighting since the color of cold white might remind people of technology, however, the space intentionally uses warm white lighting to attract people and create a cozy atmosphere of a cafe.
- Ìpèníjà Àpèsè
- The biggest challenge is the height of the ceiling of the venue, which is very low and also the venue does not permit hanging from the ceiling, while hanging signs are one of the main tools to attract people who join conventions. In this situation, transparency and spaciousness is one of the most important aspects to motivate attendees to come to the area. Therefore, the design focuses on not using many walls and keeping the exhibition table height low. People can appreciate the unobstructed view from one end to the other in this space.
- Ìwádìí
- In terms of design, how we can create more conversation and interaction in an exhibition booth is one of the biggest questions because the communication between exhibitor and attendee could create new business. Literature review and field work by joining other conventions has been done. The results improve the design, production and realization such as using white warm color lighting, music, aroma oil and green, transparency and spaciousness.
- Ìmísí
- This design is for the Japan Pavilion at the CES 2023, one of the largest technology conventions in the glove. Therefore, it would be great if the design somehow makes people feel the uniqueness of Japan. The design is inspired from simplicity and minimization, the fundamental concept of Zen, which Japan has always been with since ancient times.
- Àkókò Iṣẹ́ Àkànṣe
- The project started in August 2022 in San Francisco and finished in January 2023 in Las Vegas, and was exhibited in CES 2023 in January 2023.
- Ìlànà Ìṣiṣẹ́
- Unlike the normal exhibition booth in a convention, people enjoy drinks and conversation in a cozy mingling lounge, which we named it Moonshot Cafe. The name is decided in the hope that moonshot, in other words, giant leap will come out from this space. One of the best ways to achieve the goal, appealing products and services to the world, is to create a space that would generate more conversation and interaction between exhibitors and participants. The more conversation and communication would eventually lead to the realization of the goal, creating a giant leap.
Oníṣọwọ́
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