Patisserie Chez Mikki Apoti láti ọwọ́ Sherry Kuo jẹ́ aṣẹ́gun olókìkí púpọ̀ ti 2023 Àmì-ẹ̀yẹ Irin A' Design Award nínú Ẹ̀ka Ìdíje Àpẹẹrẹ Ìdìpò.
IrinÌdìpò· 2023
Patisserie Chez Mikki Apoti
látọ̀wọ́ Sherry Kuo
Oníbàárà: Patisserie Chez Mikki
Aṣẹ́gun Àmì-ẹ̀yẹ Irin A' Design Award nínú Ẹ̀ka Ìdìpò
Aṣẹ́gun Àmì Ẹ̀yẹ Tí a Jẹ́rìísí
Jẹ́rìísí Ipò Àmì Ẹ̀yẹ fún #149513Àpẹrẹ Náà
Nípa Patisserie Chez Mikki Apoti
Patisserie Chez Mikki, ẹlẹgẹ aladun ti o da ni Tokyo, ni ero lati ṣe iyatọ ara wọn ni ọja ifigagbaga nipasẹ apẹrẹ apoti tuntun. Ibi-afẹde naa ni lati fi idi aaye tita pataki kan mulẹ ati mu aworan iyasọtọ lokun nipa ṣiṣẹda idanimọ ti o lagbara pẹlu irisi wiwo iṣọpọ ti o ṣe afihan iyasọtọ ti ọja kọọkan. Abajade atunṣe ti o ṣe afihan awọn awọ pastel ati fifiranṣẹ ti o ni imọran ti o ṣẹda asopọ ẹdun pẹlu awọn onibara, ti o mu ki awọn tita tita tita ti o pọ sii ati atilẹyin agbegbe agbegbe niwon ifihan ti apẹrẹ titun.
Ìdánimọ̀ Náà
Nípa Àmì-ẹ̀yẹ Irin A' Design Award
Patisserie Chez Mikki Apoti jẹ́ olùborí Àmì-ẹ̀yẹ Irin A' Design Award, ìdánimọ̀ olókìkí tí a fún àwọn àwòṣe tó dára tí wọ́n pàdé àwọn ohun tí iṣẹ́ àti ilé-iṣẹ́ nílò tí a retí láti ọ̀dọ̀ àwọn ẹ̀dá tí a ṣàwòṣe dáradára. Àwọn olùborí Irin ń fi ìjáfáfá ńlá, ìmọ̀ pàtó gíga, òye ògbóǹtarìgì àti agbára ìṣẹ̀dá àwọn olùṣẹ̀dá wọn hàn. A retí pé Patisserie Chez Mikki Apoti yóò jẹ́ ẹ̀dá tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó wúlò tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Irin A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ ilé-iṣẹ́ jọ, ó sì ní àwọn ànímọ́ ìmọ̀-ẹ̀rọ tó péye tí a so mọ́ ìmọ̀ ṣíṣe àti ẹ̀bùn. A bọ̀wọ̀ fún Patisserie Chez Mikki Apoti nítorí ìfọ̀kànbalẹ̀ rẹ̀, a sì ṣàwòṣe rẹ̀ láti pèsè ìmúdára ìgbésí ayé tó ń ran ayé lọ́wọ́ láti di ibi tó dára jù.
Lẹ́yìn Àpẹrẹ Náà
Àkójọ Ìròyìn
Àwọn ẹ̀tọ́, àwọn ọmọ ẹgbẹ́ àti àlàyé ìmọ̀ ẹ̀rọ tí olùṣàpẹrẹ pèsè.
- Àwọn Ohun Àkànṣe
- The new packaging design features pastel colors and witty messaging to foster an emotional connection with consumers, with the aim of bringing joy and happiness to their day. Bold typography is utilized to create visually striking designs that stand out on store shelves and captivate the interest of prospective customers.
- Ìwọ̀n àti Àpò
- The dimensions are 5.5 centimeters in width and 11 centimeters in height, with a fold located at the top of the package.
- Àwọn Àkọlé
- Branding, Typography, Pastry, Words, Colors
- Ìmọ̀-ẹ̀rọ Ìṣelọ́pọ̀
- The packaging includes a single sleeve, and eco-friendly printed paper is utilized for the packaging material.
- Ìpèníjà Àpèsè
- The challenge was to create a series of packaging that maintains a cohesive visual appearance while emphasizing the distinctiveness of each product. The objective of the packaging was to establish a robust brand identity and increase its recognition among customers in a fiercely competitive market.
- Ìwádìí
- Patisserie Chez Mikki offers a range of baked goods and supplies pastries to several coffee shops in the local area. To convince customers to select their products over competitors, the brand redesign should strengthen its image and establish a distinctive selling point.
- Ìmísí
- Funny phrases, just like sweets, have the magic to provide immense relief in life. The concept of Chez Mikki’s packaging redesign aimed to establish a distinctive and refined language universe.
- Àkókò Iṣẹ́ Àkànṣe
- This redesign had been applied to Chez Mikki packaging since 2020.
- Ìlànà Ìṣiṣẹ́
- Since the introduction of the new design, the use of distinctive colors has enabled customers to identify the brand quickly, while the messaging has created a joyful and emotional response. As a result, retail sales have increased, providing support to the local community.
- Ìfọwọ́sí Àwòrán
- Hsin-Hui Kuo, Hidetsugu Watanabe
Oníṣọwọ́
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