Changbai Snow Ìṣàpẹ̀rẹ̀ Àpò Ìgò Omi láti ọwọ́ 37Design jẹ́ aṣẹ́gun olókìkí púpọ̀ ti 2023 Àmì-ẹ̀yẹ Fàdákà A' Design Award nínú Ẹ̀ka Ìdíje Àpẹẹrẹ Ìdìpò.
FàdákàÌdìpò· 2023
Changbai Snow Ìṣàpẹ̀rẹ̀ Àpò Ìgò Omi
látọ̀wọ́ 37Design
Oníbàárà: Nongfu Spring
Aṣẹ́gun Àmì-ẹ̀yẹ Fàdákà A' Design Award nínú Ẹ̀ka Ìdìpò
Aṣẹ́gun Àmì Ẹ̀yẹ Tí a Jẹ́rìísí
Jẹ́rìísí Ipò Àmì Ẹ̀yẹ fún #149297Àpẹrẹ Náà
Nípa Changbai Snow Ìṣàpẹ̀rẹ̀ Àpò Ìgò Omi
Changbai Snow jẹ́ àwòrán ìṣàpẹ̀rẹ̀ àpò fún omi ìsun àdánidá tí a fi sínú ìgò, tí a mú láti inú àwọn igbó Òkè Changbai ní àríwá ìlà oòrùn ilẹ̀ Ṣáínà. Àmì náà ni a tẹ̀ sí ẹ̀gbẹ́ méjèèjì ìgò náà. Iwájú rẹ̀ ní àwòrán tí a gé láàárín ti àwọn ẹranko tí a ń dáàbò bò láti agbègbè orísun omi náà, nígbà tí ẹ̀yìn rẹ̀ ní fọ́tò àwòrán ilẹ̀ òkè tí yìnyín bò. Omi tí ó wà nínú ìgò náà ń ṣiṣẹ́ gẹ́gẹ́ bí gíláàsì ìfẹ̀jù, ó sì ń mú kí àwòrán ẹ̀yìn tóbi sí i. Yíyí ìgò náà ń dá ipa ìyípadà ìran sílẹ̀ tí ó ń mú kí ojú ìran náà dà bí ẹni pé ó ń rìn. Orí ìgò náà ni a gé ní ìrísí òkè pẹ̀lú àwọn àpẹẹrẹ kírísítálì yìnyín.
Ìdánimọ̀ Náà
Nípa Àmì-ẹ̀yẹ Fàdákà A' Design Award
Changbai Snow Ìṣàpẹ̀rẹ̀ Àpò Ìgò Omi jẹ́ olùborí Àmì-ẹ̀yẹ Fàdákà A' Design Award, ìdánimọ̀ onípọ̀nlé lọ́nà àrà ọ̀tọ̀ tí a fún àwọn àwòṣe ìpele gíga jùlọ tó dára tó sì ń kan ọkàn. Àwọn olùborí Fàdákà jẹ́ àwọn iṣẹ́ tó ń tàn yòò gidigidi tó sì ní ìṣẹ̀dá púpọ̀ tí wọ́n ń ṣàfihàn ìmọ̀ ìjìnlẹ̀, ẹ̀bùn àti ìmọ̀ràn àwọn olùṣàwòṣe wọn. A retí pé Changbai Snow Ìṣàpẹ̀rẹ̀ Àpò Ìgò Omi yóò jẹ́ iṣẹ́ àgbàyanu, àpẹẹrẹ rere, ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun jinlẹ̀. Àwòṣe tó borí Àmì-ẹ̀yẹ Fàdákà A' Design Award yìí jẹ́ ohun ìmúṣẹ̀dá tó hàn gbangba gidigidi tí a mọrírì tó ń ṣe anfàní tó sì ń tì ààlà iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ síwájú. Changbai Snow Ìṣàpẹ̀rẹ̀ Àpò Ìgò Omi jẹ́ ẹ̀dá tí ọ̀pọ̀lọpọ̀ ń ṣe ìlara, tó ń jí ìfẹ́ inú, tó ń mú ìmọ̀lára rere wá tó sì ń jí ìyàlẹ́nu àti ìyanu.
Lẹ́yìn Àpẹrẹ Náà
Àkójọ Ìròyìn
Àwọn ẹ̀tọ́, àwọn ọmọ ẹgbẹ́ àti àlàyé ìmọ̀ ẹ̀rọ tí olùṣàpẹrẹ pèsè.
- Àwọn Ohun Àkànṣe
- Nongfu Spring Changbai Mountain White Snow Natural Spring Water.
Changbai Mountain White Snow Natural Spring Water is derived from the primitive forests of Changbai Mountain following melting of the ice and snow covering the northeast regions of China. The mountain in this region is covered with white snow all year round.
A visit to this remote water source in the Changbai Mountain creates a feeling of a magnificent and vibrant environment characterized by presence of rare and lively animals in the natural water source ecosystem.
We hope that consumers can immerse themselves in this precious water source, which is a home to rare animals, by turning the bottle and observing the agile figures of wild animals and the changing light and shadow of the real-life snow mountain.
Furthermore, we hope that this product can awaken people's love for nature and their sense of responsibility and emotion towards environmental protection. - Ìwọ̀n àti Àpò
- Width 60mm x Depth 220mm x Height 220mm
- Àwọn Àkọlé
- Packaging Design,Beverages,Label design
- Ìmọ̀-ẹ̀rọ Ìṣelọ́pọ̀
- "Simplicity and modernity. Carefully creating an immersive sensory interactive experience."
The overall design embodies simplicity and modernity, presenting consumers with a carefully crafted immersive sensory experience.
"Under existing production conditions, produce the results that best fit the design."
The bottle label design uses double-sided printing, with the front displaying a hollowed-out image of protected animals from the Changbai Mountain water source area, and the back showing a real-life snowy mountain landscape from the same area. During the designing process, various perspectives of the foreground and background were overlaid and repeatedly tested to achieve the best performance. During printing, the ink coverage and transparency were repeatedly tested to determine the best balance point. For white printing and scratch-resistant surface treatment, various different processes were compared and the most stable solution was selected. Considering the cost limitations of mass-produced products, a compromise was made in the transparency of the packaging material, allowing a specific pattern to be visible from the back, reducing the difficulty of the printing process while balancing cost and production stability. - Ìmísí
- We have identified a method of achieving fulfilling experience solely through printing. It was a challenging yet enjoyable task to convey themes of life and nature and create a strong feeling on a label with a display-effective visual area of only 8x10cm. We discovered that printing patterns on the surface of a bottle alone can not create the immersive feeling of being present nor depict the advantages of water quality and source.
We observed that light refraction by water can enlarge images and curve their edges, like a magnifying glass, instantly opening up the field of vision and revealing details. Therefore, we filled the bottle with water and affixed landscape photos on the back side of the bottle, creating a lens effect that intensifies the spatial and depth perception through the visual parallax of the human eye. This created a strong sense of the foreground and background.
The label design was printed on both sides of the bottle, with the front featuring a hollow image of animal protection in the Changbai Mountain water source area, and the back displaying the real-life snowy mountain landscape in the Changbai Mountain water source area. As you rotate the bottle, the focus of your eyes shifts between the foreground and background, creating a parallax effect that makes the stationary scenery appear to move as if you were looking around. This creates spatial and immersive feelings instantly. The mountain-shaped cutting surface at the top of the bottle also depicts kaleidoscopic patterns such as ice crystals. The entire interactive concept is novel and interesting. - Àkókò Iṣẹ́ Àkànṣe
- Nongfu Spring 2021 April launched a new product Changbai Snow
- Ìlànà Ìṣiṣẹ́
- The label design was printed on both sides of the bottle, with the front featuring a hollow image of animal protection in the Changbai Mountain water source area, and the back displaying the real-life snowy mountain landscape in the Changbai Mountain water source area. As you rotate the bottle, the focus of your eyes shifts between the foreground and background, creating a parallax effect that makes the stationary scenery appear to move as if you were looking around. This creates spatial and immersive feelings instantly. The mountain-shaped cutting surface at the top of the bottle also depicts kaleidoscopic patterns such as ice crystals. The entire interactive concept is novel and interesting.
- Àwọn Ọmọ Ẹgbẹ́
- Creative Direction： Ma Cong
Art Direction：Yang Zhen (Nongfu Spring)
Design：Ma Cong, Mei Wei
Illustration：Pan Junfan
Photography：Li Jiahao
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