Ride on the Right Track Ìpolówó Nẹ́tíwọ́kì Àwùjọ láti ọwọ́ Tai Yuan Chiou and Chien Chun Feng

Ride on the Right Track Ìpolówó Nẹ́tíwọ́kì Àwùjọ láti ọwọ́ Tai Yuan Chiou and Chien Chun Feng jẹ́ aṣẹ́gun olókìkí púpọ̀ ti 2023 Àmì-ẹ̀yẹ Idẹ A' Design Award nínú Ẹ̀ka Ìdíje Àpẹẹrẹ Ìpolówó, Títajà àti Ìbánisọ̀rọ̀.

IdẹÌpolówó· 2023

Ride on the Right Track Ìpolówó Nẹ́tíwọ́kì Àwùjọ

látọ̀wọ́ Tai Yuan Chiou and Chien Chun Feng

Oníbàárà: Momentum Bikes

Aṣẹ́gun Àmì-ẹ̀yẹ Idẹ A' Design Award nínú Ẹ̀ka Ìpolówó

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Aṣẹ́gun Àmì Ẹ̀yẹ Tí a Jẹ́rìísí

Jẹ́rìísí Ipò Àmì Ẹ̀yẹ fún #149139

Ṣàbẹ̀wò Ojú Òpó Wo ní A' Design Award Ìwé Ìròyìn Àmì Ẹ̀yẹ

Àwọ̀

Àpẹrẹ Náà

Nípa Ride on the Right Track Ìpolówó Nẹ́tíwọ́kì Àwùjọ

Ride on the Right Track jẹ́ ìpolówó nẹ́tíwọ́kì àwùjọ tí a ṣẹ̀dá fún àmì-ọjà kẹ̀kẹ́ láti gbé àwọn àṣà ìwàláàyè ojoojúmọ́ tí kò ní ìpalára sí àyíká ka. Ìpolówó náà lo àwọn àwòrán tó ṣàfarawé ẹ̀dá, àwọ̀ ewéko, àwòrán tó ní ìsúnniṣe látinú ewéko àti ìfọ̀rọ̀wánilẹ́nu tó rọrùn àti ọ̀rẹ́ni láti mú kí ìwàláàyè tí kò ní ìpalára sí àyíká rọrùn láti gbà. Àwọn àkóónú náà ní àwọn ìsọfúnni onífọ̀rọ̀hàn tó fani mọ́ra, àwọn sítíkà ìtàn fún Instagram àti Facebook, ìṣẹ̀lẹ̀ ìgbésẹ̀ tààrà (live stream) àti àyẹ̀wò (filter) fún nẹ́tíwọ́kì àwùjọ. Àwọn ọ̀nà ìrìnàjò tó ní àwọ̀ ewéko àti iṣẹ́-àgbẹ̀ ìlú ni a ń ṣe ìṣírí fún nípasẹ̀ àwọn ìgbésẹ̀ kékeré, tó rọrùn. Ète náà ni láti ní ipa àkópọ̀ tó dá lórí àwọn àṣàyàn ojoojúmọ́.

Ìdánimọ̀ Náà

Nípa Àmì-ẹ̀yẹ Idẹ A' Design Award

Ride on the Right Track Ìpolówó Nẹ́tíwọ́kì Àwùjọ jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé Ride on the Right Track Ìpolówó Nẹ́tíwọ́kì Àwùjọ yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. Ride on the Right Track Ìpolówó Nẹ́tíwọ́kì Àwùjọ ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.

Lẹ́yìn Àpẹrẹ Náà

Àkójọ Ìròyìn

Àwọn ẹ̀tọ́, àwọn ọmọ ẹgbẹ́ àti àlàyé ìmọ̀ ẹ̀rọ tí olùṣàpẹrẹ pèsè.

Àwọn Ohun Àkànṣe: Momentum is committed to empowering consumers to contribute to sustainability through education and practical tools. We aim to create a collective impact on the world by encouraging small actions that compound over time. Momentum uses organic shapes, green elements, and friendly messaging in its design and communication to make sustainability accessible and inviting. Building a more sustainable future, one pedal at a time.
Ìwọ̀n àti Àpò: To engage our younger target audience, we have devised a multi-faceted campaign that includes infographic fun facts, Instagram/Facebook story stickers, a live stream event, and a filter to promote environmentally conscious actions.
Àwọn Àkọlé: Social Media Campaign, Illustration Design, Eco-friendly, Green
Ìmọ̀-ẹ̀rọ Ìṣelọ́pọ̀: To capture the warm and inviting essence of spring and Earth Day, we have incorporated plant-inspired imagery and a green color palette into our design. We have opted for organic illustrations, friendly infographics, relatable storytelling, and attractive call-to-actions as our primary visual elements. These illustrations make the design more approachable and eye-catching and align with our environmentally friendly ethos.
Ìpèníjà Àpèsè: We conducted A/B testing and found that graphics and illustrations led to a better response than scenario photos. We designed interactive and creative content that utilizes these elements to stimulate positive consumer engagement. The main visual elements of the campaign were activated across multiple social media formats, maintaining a user-friendly approach.
Ìwádìí: We conducted extensive research to understand our audience and promote eco-friendly practices effectively. We developed a comprehensive understanding of the market by analyzing macro-trends, micro-trends, competitor outlooks, and consumer trends. We have also conducted several interviews and UX fieldwork to understand user insight. Our campaign content resonated with consumers by approaching sustainability in a more accessible and fun way.
Ìmísí: After the pandemic, governments and corporations pledge to create a greener future as the world becomes more conscious of our impact on the planet. Momentum strives to make sustainability more accessible to its consumers, starting with small, simple steps toward an eco-friendly mindset. By changing the perceptions of how people live and sharing in their communities their environmental efforts, we can make a collective impact. When we let nature guide us, we are on the Right Track.
Àkókò Iṣẹ́ Àkànṣe: The project started in April and ended in May 2022 in North America and Europe.
Ìlànà Ìṣiṣẹ́: Our campaign promoted green lifestyles through habit-building and daily actions. We partnered with Brooklyn Grange and hosted social media events promoting greener transportation methods and urban farming. We also created an Instagram/Facebook filter to encourage green actions. Our multi-faceted approach engaged everyone who wanted to participate on various platforms and inspired positive behavior change toward a sustainable future.
Àwọn Ìwé-ẹ̀rí Ohun-Ìmọ̀: Copyrights belong to Momentum Bike, 2023.
Àwọn Ọmọ Ẹgbẹ́: CEO: Silvia Yu
Creative Director: Chris Chung
Senior Account Manager: Anew Yu Hsin Lin
Senior Strategists: Marco Negri, Lucas Willery
Senior Designers: Tai Yuan Chiou, Chien Chun Feng
Ìfọwọ́sí Àwòrán: Image Credits:
Primary Image: Model - Jared Chiou
Optional image 1: Model - Tina Feng, Jared Chiou, Stacey Yu
Optional image 2: Model - Stacey Yu
Optional image 3: Model - Jared Chiou
Optional image 4: Model - Tina Feng
Client: Giant Manufacturing Co. Ltd.
Agency: RedPeak