Waaron Kuu's Loruko Oniru láti ọwọ́ Shawn Goh Chin Siang jẹ́ aṣẹ́gun olókìkí púpọ̀ ti 2023 Àmì-ẹ̀yẹ Idẹ A' Design Award nínú Ẹ̀ka Ìdíje Àpẹẹrẹ Àwòrán, Àpèjúwe àti Ìbánisọ̀rọ̀ Ojú-Ìwòran.
IdẹÀwòrán· 2023
Waaron Kuu's Loruko Oniru
látọ̀wọ́ Shawn Goh Chin Siang
Oníbàárà: Hai Soon Leong Sdn.Bhd
Aṣẹ́gun Àmì-ẹ̀yẹ Idẹ A' Design Award nínú Ẹ̀ka Àwòrán
Aṣẹ́gun Àmì Ẹ̀yẹ Tí a Jẹ́rìísí
Jẹ́rìísí Ipò Àmì Ẹ̀yẹ fún #149135Àpẹrẹ Náà
Nípa Waaron Kuu's Loruko Oniru
Waaron Kuu & # 039; jẹ ile ounjẹ ti o ṣojuuṣe awọn aṣa eya pataki mẹfa ti Ilu Malaysia. Lati ṣe afihan ẹwa gbogbogbo ti ami iyasọtọ naa, Ẹgbẹ naa lo eleyi ti o jinlẹ lati tẹnumọ ihuwasi aṣa kọọkan ati ṣafikun awọn ere ibile ati awọn ohun elo. Wọn tun lo ọpọlọpọ awọn eroja agbegbe lati ṣe ọṣọ awọn aworan, ti a gbe si awọn igun oriṣiriṣi ti ile ounjẹ ati lori awọn abọ ati apoti. Apẹrẹ naa kii ṣe ṣafihan awọn aṣa ẹda pataki mẹfa ti Malaysia nikan ṣugbọn tun ṣẹda aworan ami iyasọtọ alailẹgbẹ fun ile ounjẹ naa.
Ìdánimọ̀ Náà
Nípa Àmì-ẹ̀yẹ Idẹ A' Design Award
Waaron Kuu's Loruko Oniru jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé Waaron Kuu's Loruko Oniru yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. Waaron Kuu's Loruko Oniru ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.
Lẹ́yìn Àpẹrẹ Náà
Àkójọ Ìròyìn
Àwọn ẹ̀tọ́, àwọn ọmọ ẹgbẹ́ àti àlàyé ìmọ̀ ẹ̀rọ tí olùṣàpẹrẹ pèsè.
- Àwọn Ohun Àkànṣe
- Waaron Kuu's is a brand named after the street food culture of Malaysia. It is also a restaurant that represents the 6 main ethnic cultures in Malaysia. In order to create a cohesive branding, each character design representing their respective culture uses a dark purple to express their cultural beliefs and values. Besides, traditional games, musical instruments and local cultural elements are used as decorations for the restaurant. A variety of paintings are placed in different corners of the restaurant too. From tableware such as bowls and plates to takeaway packaging, each consists of designs that represent the ethnic cultures in Malaysia. The overall design theme not only appeals to the customers but also creates a unique brand identity for the restaurant.
- Ìwọ̀n àti Àpò
- Big Can Label size are 23 x 7.5cm
Small Can Label size are 20 x 5cm
The lunch box A Packaging Box open size are 37 x 46cm
lunch box B Packaging Box open size are 52.3 x 36.8cm and Name Card size are 8.5 x 5cm - Àwọn Àkọlé
- Malaysia, Malaysia Food, Branding Design
- Ìmọ̀-ẹ̀rọ Ìṣelọ́pọ̀
- In order to provide a different dining experience, a large amount of time was also spent on art curation within the restaurant. Custom artworks that highlight cultural significance are displayed on the wall, which will evoke a sense of awe from the customers. Besides, all materials used are recyclable.
- Ìpèníjà Àpèsè
- When executing our brand, The researched local restaurants with ethnic styles and visited each one to gain insight. However, The team faced the challenge of how to represent the cultures of the six major ethnic groups. After all, some cultures require in-depth understanding, such as the contemporary lifestyles and religious cultures of the ethnic groups. Only then can capture the essence of each culture in our illustrations and bring out their unique flavors.
- Ìwádìí
- A good branding design not only solves a pain point in the market but also creates an integrated identity. Starting from corporate identity to packaging design, including tableware and food presentation, each shapes the perception of the brand’s visual identity.
- Ìmísí
- There are many restaurants that serve traditional food in Malaysia. However, the overall design theme with a symbolic representation of the culture in a restaurant is rare. In order to solve this problem, we first developed a distinctive brand name.
- Àkókò Iṣẹ́ Àkànṣe
- The project started in September 2022 in Malaysia Kuala Lumpur. Soft Launch 1 January 2023
- Ìlànà Ìṣiṣẹ́
- The ingenuity behind the 2 walls is to provide an awe stricken experience to customers. As they pass through the passage, they will be amazed by the vibrant colours and illustrations on the walls. Furthermore, the uniform colours and patterns on the furniture and packaging will create a prominent impression on the customers.
- Àwọn Ìwé-ẹ̀rí Ohun-Ìmọ̀
- waaron kuns, 2023
- Ìfọwọ́sí Àwòrán
- All imagery copyrights Shawn Goh Design Lab. Sdn Bhd.
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