Zhong Yuan No. 1 Ìṣàpẹ̀rẹ̀ Àpò Tíì láti ọwọ́ Tiger Pan jẹ́ aṣẹ́gun olókìkí púpọ̀ ti 2023 Àmì-ẹ̀yẹ Fàdákà A' Design Award nínú Ẹ̀ka Ìdíje Àpẹẹrẹ Ìdìpò.
FàdákàÌdìpò· 2023
Zhong Yuan No. 1 Ìṣàpẹ̀rẹ̀ Àpò Tíì
látọ̀wọ́ Tiger Pan
Oníbàárà: Xinyang Wenxin Tea Co., Ltd
Aṣẹ́gun Àmì-ẹ̀yẹ Fàdákà A' Design Award nínú Ẹ̀ka Ìdìpò
Aṣẹ́gun Àmì Ẹ̀yẹ Tí a Jẹ́rìísí
Jẹ́rìísí Ipò Àmì Ẹ̀yẹ fún #145467Àpẹrẹ Náà
Nípa Zhong Yuan No. 1 Ìṣàpẹ̀rẹ̀ Àpò Tíì
Zhong Yuan No. 1 jẹ́ àpẹ̀rẹ̀ àpò fún tíì Maojian, tíì ìbílẹ̀ ilẹ̀ Ṣáínà tí wọ́n ń gbìn ní àwọn oko oníkọ̀ọ̀kan. Nítorí pé adùn tíì náà fẹ́rẹ́ àti ìwọ̀nba, wọ́n mú kí àpò náà rọrùn kí ó sì dára jọjọ. Àgbá tíì náà ni wọ́n fi tinplate ṣe pẹ̀lú ìtẹ̀mọ́lẹ̀ àti ìtẹ̀wúrà, wọ́n sì pa àwọn ìparí matte àti varnish pọ̀. Ìrísí àgbá náà tí ó ní ìbòrí rán ni létí ẹni tí ń ká tíì tí ó dé fìlà. Àpótí òde ni wọ́n fi bébà àkànṣe ṣe, wọ́n sì fi ìgbànú oníṣù tí ó gba ìmísí láti ara àwọn férémù fèrèsé àwọn ilé àgbẹ̀ tíì àtijọ́ tì í. Àwọn ewé tíì gidi ni wọ́n fi ṣe ọ̀ṣọ́ ìgbànú náà.
Ìdánimọ̀ Náà
Nípa Àmì-ẹ̀yẹ Fàdákà A' Design Award
Zhong Yuan No. 1 Ìṣàpẹ̀rẹ̀ Àpò Tíì jẹ́ olùborí Àmì-ẹ̀yẹ Fàdákà A' Design Award, ìdánimọ̀ onípọ̀nlé lọ́nà àrà ọ̀tọ̀ tí a fún àwọn àwòṣe ìpele gíga jùlọ tó dára tó sì ń kan ọkàn. Àwọn olùborí Fàdákà jẹ́ àwọn iṣẹ́ tó ń tàn yòò gidigidi tó sì ní ìṣẹ̀dá púpọ̀ tí wọ́n ń ṣàfihàn ìmọ̀ ìjìnlẹ̀, ẹ̀bùn àti ìmọ̀ràn àwọn olùṣàwòṣe wọn. A retí pé Zhong Yuan No. 1 Ìṣàpẹ̀rẹ̀ Àpò Tíì yóò jẹ́ iṣẹ́ àgbàyanu, àpẹẹrẹ rere, ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun jinlẹ̀. Àwòṣe tó borí Àmì-ẹ̀yẹ Fàdákà A' Design Award yìí jẹ́ ohun ìmúṣẹ̀dá tó hàn gbangba gidigidi tí a mọrírì tó ń ṣe anfàní tó sì ń tì ààlà iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ síwájú. Zhong Yuan No. 1 Ìṣàpẹ̀rẹ̀ Àpò Tíì jẹ́ ẹ̀dá tí ọ̀pọ̀lọpọ̀ ń ṣe ìlara, tó ń jí ìfẹ́ inú, tó ń mú ìmọ̀lára rere wá tó sì ń jí ìyàlẹ́nu àti ìyanu.
Lẹ́yìn Àpẹrẹ Náà
Àkójọ Ìròyìn
Àwọn ẹ̀tọ́, àwọn ọmọ ẹgbẹ́ àti àlàyé ìmọ̀ ẹ̀rọ tí olùṣàpẹrẹ pèsè.
- Àwọn Ohun Àkànṣe
- Chinese traditional aesthetic of shaping a tea can. The bottle is shaped into an abstraction of capped tea-picker in a geometric way. All leaves are picked and cooked by their hands so the tea comes with their body's warmth or temperature. The outer box is locked by a shaped original mountain, telling consumers that tea is the best and of purity.
- Ìwọ̀n àti Àpò
- Jar size: 83mm x 123mm
Box size: 300mm x 130mm x 155mm - Àwọn Àkọlé
- tea, maojian tea, Chinese tea, Temple of Heaven, Tiger Pan
- Ìmọ̀-ẹ̀rọ Ìṣelọ́pọ̀
- The tea can is made of tinplate, embossed and gold-stamped. The matte and varnish touch is combined and a sense of delicacy is given out. The outer box is made of customized paper and it comes with the idea of less is more. The belt, however, is made with exquisite embossment and stamping of the major icon, Central Land No.1. A simple box with a fine belt, is mixed to lower the psychological pressure on buyers when consuming the product. Yet, it still is a high-end but well-finished product.
- Ìpèníjà Àpèsè
- Inspired by the window frame pattern from the ancient houses of tea farmers, the sealing belt is designed into a traditional frame with the brand's name shown, which is decorated with the actual leaves of the tea. The exquisite techniques also helps to bring a sense of quality of the tea.
- Ìwádìí
- As the tea grows in terraced fields and its flavor is lighter and milder than usual tea, the package is made into a more implicative and sophisticated one.
- Ìmísí
- The inspiration comes from the tea and its growing land, which is natural and an eyeful of green. Another factor inspiring the team is the traditional ancient budding aesthetics.With the hat like cap, the can is just like a tea picking farmer.Inspired by the window frame pattern from the ancient houses of tea farmers, the sealing belt is designed into a traditional frame with the brands name shown, which is decorated with the actual leaves of the tea.
- Àkókò Iṣẹ́ Àkànṣe
- The project lasts 4 month, designed in Shenzhen
- Ìlànà Ìṣiṣẹ́
- How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, a bright color, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.
- Àwọn Ìwé-ẹ̀rí Ohun-Ìmọ̀
- Tiger Pan
- Àwọn Ọmọ Ẹgbẹ́
- Creative Director: Tiger Pan
Graphic Design: Longfei Xiao
Technical Direction: Zhangkun Xie
Technical Direction: Miaorong Lu
Project Manager: Hua You - Ìfọwọ́sí Àwòrán
- Tiger Pan
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