Jinlongquan Beer Apoti Ẹbun láti ọwọ́ Jin Zhang jẹ́ aṣẹ́gun olókìkí púpọ̀ ti 2023 Àmì-ẹ̀yẹ Idẹ A' Design Award nínú Ẹ̀ka Ìdíje Àpẹẹrẹ Ìdìpò.
IdẹÌdìpò· 2023
Jinlongquan Beer Apoti Ẹbun
látọ̀wọ́ Jin Zhang
Oníbàárà: InBev jinlongquan beer (Hubei) Co., Ltd
Aṣẹ́gun Àmì-ẹ̀yẹ Idẹ A' Design Award nínú Ẹ̀ka Ìdìpò
Aṣẹ́gun Àmì Ẹ̀yẹ Tí a Jẹ́rìísí
Jẹ́rìísí Ipò Àmì Ẹ̀yẹ fún #144964Àpẹrẹ Náà
Nípa Jinlongquan Beer Apoti Ẹbun
Apoti ẹbun yii nlo olugbasilẹ ti o gbajumo julọ ni awọn ọdun 1980 gẹgẹbi ẹda ẹda, eyiti yoo leti ọpọlọpọ awọn eniyan, pẹlu awọn ọdọ, ti awọn iranti wọn ati ṣe aṣeyọri ibaraenisepo ẹdun ti o dara. Oluṣeto naa lo apoti paali ti a fi ṣe apẹrẹ, eyiti o wulo, ore-ayika ati fifipamọ iye owo. Ni akoko kanna, o ni oye ṣii awọn ihò iyipo mẹta ni iwaju apoti ẹbun, eyiti o le rii ni oye ti awọn oriṣiriṣi awọn ọja ọti inu, ti o ṣaṣeyọri apẹrẹ ipele mẹta ti ẹdun, aabo ayika ati iṣẹ.
Ìdánimọ̀ Náà
Nípa Àmì-ẹ̀yẹ Idẹ A' Design Award
Jinlongquan Beer Apoti Ẹbun jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé Jinlongquan Beer Apoti Ẹbun yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. Jinlongquan Beer Apoti Ẹbun ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.
Lẹ́yìn Àpẹrẹ Náà
Àkójọ Ìròyìn
Àwọn ẹ̀tọ́, àwọn ọmọ ẹgbẹ́ àti àlàyé ìmọ̀ ẹ̀rọ tí olùṣàpẹrẹ pèsè.
- Àwọn Ohun Àkànṣe
- Jinlongquan Beer has a history of more than 40 years in China. It has been liked by people since 1977. This gift box is designed to give back consumers' love for Jinlongquan for so many years. Therefore, it uses the most popular tape recorder model in the 1980s as the creation prototype. With this image, it creates a silent classic sound to convey the brand's position in consumers' hearts, and convey the idea that beer brings unlimited fun to people.
- Ìwọ̀n àti Àpò
- Width 370mm x Depth 70mm x Height 310mm
- Àwọn Àkọlé
- Jinlongquan Beer, Gift Box, Jin Zhang, Wuhan SANBU, Packing Design, China
- Ìmọ̀-ẹ̀rọ Ìṣelọ́pọ̀
- Although this is a gift box, in order to avoid excessive packaging, the designer only used corrugated boxes to achieve this, which is practical and environmentally friendly and saves the brand money. At the same time, taking advantage of the modeling characteristics of the tape recorder, three circular holes were opened on the basis of not damaging the integrity, so that consumers can clearly see several different types of beer products in the gift box from the outside, achieving the dual protection of brand culture and function.
- Ìpèníjà Àpèsè
- The biggest challenge of this gift box is to control the production cost, but the designer perfectly solved it through creative modeling, and the corrugated box is also very environmentally friendly. Another challenge lies in the internal fixed structure. The designer gave up the simple but not environmentally friendly foam and solved it by blocking the product through the opening of the carton, so that the whole gift box can reach the most environmentally friendly state.
- Ìwádìí
- When doing this design, the designer started to study the brand development process and found out several important nodes of the brand development. He used the most popular recorder in the brand's initial years as the creation prototype, which not only demonstrated the long history of the brand, but also had emotional interaction with consumers. He also used the important year of the brand on the FM number of the recorder, and used this natural way to integrate the brand into the design.
- Ìmísí
- The inspiration for this design comes from the starting year of the brand. The 1980s was a very interesting time. At that time, the most popular way for young people was to carry a recorder, dance and sing in bell bottoms, and be very happy. This is exactly the pleasant feeling that beer can bring to people. From the physical and spiritual aspects of the brand, it is very consistent.
- Àkókò Iṣẹ́ Àkànṣe
- The project will start in Wuhan, China in June 2022, be completed in Wuhan, China in July 2022, and be exhibited in Hubei, China in September 2022.
- Ìlànà Ìṣiṣẹ́
- This gift box uses the most popular recorder in the 1980s as the creation prototype, which will remind many people of their memories. In the current trend of retro, many young people also like this retro design, so it can cover a very wide range of consumers' ages. Emotional interaction is the interaction that can bring consumers the greatest memory point, and will bring better brand goodwill to the brand.
- Àwọn Ìwé-ẹ̀rí Ohun-Ìmọ̀
- The intellectual property/patents/copyrights belongs to InBev Jinlongquan Beer
Oníṣọwọ́
Ṣàwárí Ju Designers.org Lọ
Ṣàwárí àwọn ọjà, iṣẹ́ àti àǹfààní láti ọ̀dọ̀ àwọn alábàáṣe ìpolówó wa.
Díẹ̀ Síi Láti Ṣàwárí
Àwọn Àpẹrẹ Tó Jọra
Ṣàwárí àwọn àpẹrẹ mìíràn tó gba àmì ẹ̀yẹ nínú ẹ̀ka kan náà, tí a yàn nípasẹ̀ ìyege.
