Cidih Idanimọ Ami-Èlò láti ọwọ́ Peng Wang jẹ́ aṣẹ́gun olókìkí púpọ̀ ti 2023 Àmì-ẹ̀yẹ Irin A' Design Award nínú Ẹ̀ka Ìdíje Àpẹẹrẹ Àwòrán, Àpèjúwe àti Ìbánisọ̀rọ̀ Ojú-Ìwòran.
IrinÀwòrán· 2023
Cidih Idanimọ Ami-Èlò
látọ̀wọ́ Peng Wang
Aṣẹ́gun Àmì-ẹ̀yẹ Irin A' Design Award nínú Ẹ̀ka Àwòrán
Aṣẹ́gun Àmì Ẹ̀yẹ Tí a Jẹ́rìísí
Jẹ́rìísí Ipò Àmì Ẹ̀yẹ fún #142225Àpẹrẹ Náà
Nípa Cidih Idanimọ Ami-Èlò
Cidih jẹ́ idanimọ ami-èlò tí a ṣe fún ilé-iṣẹ́ ìkẹ́kọ̀ọ́ àti ìwádìí ìmọ̀-sáyẹ́nsì kan ní Milan, Ítálì, èyí tí Tsinghua University àti Politecnico di Milano ṣàjọpín kọ́ jọ. Àwọn lẹ́tà C àti D ń fi ìrísí rere àti òdì hàn ara wọn, tí ó ń ṣàpẹẹrẹ ìṣọ̀kan tí ó wà láàrin ìlànà àti ìṣesí, àti bí pẹpẹ àgbáyé ṣe ń gba gbogbo ènìyàn láàyè. Àyíká ìdajì tí ó wà ní àárín gbùngbùn ń fi àpèjúwe òòrùn tí ń yọ hàn. Lẹ́tà H dúró fún ọ̀rọ̀ "hub" (ibùdó àárín gbùngbùn), tí ìrísí òdì rẹ̀ sì gbé àwòrán ìsàlẹ̀ orúkọ náà mú. A ti lo idanimọ yìí sórí àwọn ohun èlò títẹ̀wé, àmì-oni-nọ́mbà, wẹ́ẹ̀bùsàìtì, ìbojú, àwọn ìwé tí a gé àti acrylic.
Ìdánimọ̀ Náà
Nípa Àmì-ẹ̀yẹ Irin A' Design Award
Cidih Idanimọ Ami-Èlò jẹ́ olùborí Àmì-ẹ̀yẹ Irin A' Design Award, ìdánimọ̀ olókìkí tí a fún àwọn àwòṣe tó dára tí wọ́n pàdé àwọn ohun tí iṣẹ́ àti ilé-iṣẹ́ nílò tí a retí láti ọ̀dọ̀ àwọn ẹ̀dá tí a ṣàwòṣe dáradára. Àwọn olùborí Irin ń fi ìjáfáfá ńlá, ìmọ̀ pàtó gíga, òye ògbóǹtarìgì àti agbára ìṣẹ̀dá àwọn olùṣẹ̀dá wọn hàn. A retí pé Cidih Idanimọ Ami-Èlò yóò jẹ́ ẹ̀dá tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó wúlò tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Irin A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ ilé-iṣẹ́ jọ, ó sì ní àwọn ànímọ́ ìmọ̀-ẹ̀rọ tó péye tí a so mọ́ ìmọ̀ ṣíṣe àti ẹ̀bùn. A bọ̀wọ̀ fún Cidih Idanimọ Ami-Èlò nítorí ìfọ̀kànbalẹ̀ rẹ̀, a sì ṣàwòṣe rẹ̀ láti pèsè ìmúdára ìgbésí ayé tó ń ran ayé lọ́wọ́ láti di ibi tó dára jù.
Lẹ́yìn Àpẹrẹ Náà
Àkójọ Ìròyìn
Àwọn ẹ̀tọ́, àwọn ọmọ ẹgbẹ́ àti àlàyé ìmọ̀ ẹ̀rọ tí olùṣàpẹrẹ pèsè.
- Àwọn Ohun Àkànṣe
- CIDIH is an educational and scientific research base jointly built by Tsinghua University and Politecnico di Milano in Milan, Italy, on the afternoon of February 22, 2017, witnessed by Chinese President Xi Jinping and Italian President Sergio Mattarella. They needed a brand identity that was inclusive and international, so we designed the positive and negative shapes to reflect the founding purpose of CIDIH. They have used this brand identity throughout their space, website and products.
- Ìwọ̀n àti Àpò
- This special positive and negative font design has been applied to all contents of the organization. It is also displayed in a variety of ways, from printed materials to digital signage, websites, screens, cut sheets and acrylic.
- Àwọn Àkọlé
- Brand Identity, Logo, VI
- Ìmọ̀-ẹ̀rọ Ìṣelọ́pọ̀
- C and D are positive and negative to each other, symbolizing the harmonious unity of theory and practice, as well as the inclusiveness of cidih as an international platform. The semicircle in the middle symbolizes the rising sun and the ignition and transmission of the fire of design innovation. H symbolizes hub. The negative shape of H is the silhouette of cidih, which reflects the connection of international design innovation resources with cidih as the center.
- Ìpèníjà Àpèsè
- CIDIH is a comprehensive organization. The content of its brand concept is both broad and abstract. How to express these concepts in the design has become the biggest difficulty of this project. We solved this problem through the design of positive and negative letters.
- Ìwádìí
- Through the research on the design of letter positive and negative shapes, I found a new design language, which turns the contingency of letter positive and negative shapes into necessity and rationalizes it. This method can help more brands to explain the brand concept, and even reduce the waste of ink in printers.
- Ìmísí
- There are positive and negative shapes between different letters, and there is contingency. I have been wondering whether I can create a font that can express two letters through positive and negative shapes, and how to make this contingency more meaningful in the design. In general brand identity projects, complex design may affect the identifiability, but I want to know whether positive and negative shapes can be used to match the brand tone. These ideas became the inspiration of this design.
- Àkókò Iṣẹ́ Àkànṣe
- The project was started in November, 2020 and put into operation in May, 2021.
- Ìlànà Ìṣiṣẹ́
- A user who comes into contact with cidih for the first time cannot immediately understand the service purpose of the institution. He needs to have a good first impression. Through contact with the brand logo, the user can gradually penetrate the brand concept of the institution in his mind, so as to facilitate a more smooth understanding of the institution in the future.
- Àwọn Ọmọ Ẹgbẹ́
- Peng Wang
Oníṣọwọ́
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