Nianfenyuanjiang Gu3o Iṣẹ́ Àkọ́kọ́: Ìgbóńsè Ohun Mímu Ọtí láti ọwọ́ Jinhui Liang, Keyong Dong and Rui Wu jẹ́ aṣẹ́gun olókìkí púpọ̀ ti 2023 Àmì-ẹ̀yẹ Fàdákà A' Design Award nínú Ẹ̀ka Ìdíje Àpẹẹrẹ Ìdìpò.
FàdákàÌdìpò· 2023
Nianfenyuanjiang Gu3o Iṣẹ́ Àkọ́kọ́: Ìgbóńsè Ohun Mímu Ọtí
látọ̀wọ́ Jinhui Liang, Keyong Dong and Rui Wu
Oníbàárà: Anhui Gujing Distillery Co. Ltd
Aṣẹ́gun Àmì-ẹ̀yẹ Fàdákà A' Design Award nínú Ẹ̀ka Ìdìpò
Aṣẹ́gun Àmì Ẹ̀yẹ Tí a Jẹ́rìísí
Jẹ́rìísí Ipò Àmì Ẹ̀yẹ fún #142192Àpẹrẹ Náà
Nípa Nianfenyuanjiang Gu3o Iṣẹ́ Àkọ́kọ́: Ìgbóńsè Ohun Mímu Ọtí
Ọ̀rọ̀ Ìwé: Gu30 jẹ́ ìgò tí a ṣe àpẹrẹ rẹ̀ fún baijiu, ọtí ìbílẹ̀ China ìbílẹ̀. Àpẹrẹ náà ń bá ọ̀wọ́ ọjà Nianfenyuanjiang lọ, ó sì ń pa àpẹrẹ ìgò àti àmì dragon tí a ti fìdí rẹ̀ múlẹ̀ mọ́. A fi sarin, ohun èlò tí ó mọ́lẹ̀ tí ó sì ṣe kedere, ṣe ìgò náà, kí àmì dragon tí a gbẹ́ sí i lè hàn kedere jùlọ, kí omi tí ó wà nínú rẹ̀ sì rọrùn láti rí. A lo dígí, ike, acrylic àti bébà nínú ìgbóńsè náà. Àwọn àmì ọba ń rán ni létí ìtàn gígùn ti iṣẹ́ ìsọdimu ọtí náà. Àpẹrẹ náà ní ète láti fi ọjà náà sí ipò gíga jùlọ nínú ọjà baijiu.
Ìdánimọ̀ Náà
Nípa Àmì-ẹ̀yẹ Fàdákà A' Design Award
Nianfenyuanjiang Gu3o Iṣẹ́ Àkọ́kọ́: Ìgbóńsè Ohun Mímu Ọtí jẹ́ olùborí Àmì-ẹ̀yẹ Fàdákà A' Design Award, ìdánimọ̀ onípọ̀nlé lọ́nà àrà ọ̀tọ̀ tí a fún àwọn àwòṣe ìpele gíga jùlọ tó dára tó sì ń kan ọkàn. Àwọn olùborí Fàdákà jẹ́ àwọn iṣẹ́ tó ń tàn yòò gidigidi tó sì ní ìṣẹ̀dá púpọ̀ tí wọ́n ń ṣàfihàn ìmọ̀ ìjìnlẹ̀, ẹ̀bùn àti ìmọ̀ràn àwọn olùṣàwòṣe wọn. A retí pé Nianfenyuanjiang Gu3o Iṣẹ́ Àkọ́kọ́: Ìgbóńsè Ohun Mímu Ọtí yóò jẹ́ iṣẹ́ àgbàyanu, àpẹẹrẹ rere, ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun jinlẹ̀. Àwòṣe tó borí Àmì-ẹ̀yẹ Fàdákà A' Design Award yìí jẹ́ ohun ìmúṣẹ̀dá tó hàn gbangba gidigidi tí a mọrírì tó ń ṣe anfàní tó sì ń tì ààlà iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ síwájú. Nianfenyuanjiang Gu3o Iṣẹ́ Àkọ́kọ́: Ìgbóńsè Ohun Mímu Ọtí jẹ́ ẹ̀dá tí ọ̀pọ̀lọpọ̀ ń ṣe ìlara, tó ń jí ìfẹ́ inú, tó ń mú ìmọ̀lára rere wá tó sì ń jí ìyàlẹ́nu àti ìyanu.
Lẹ́yìn Àpẹrẹ Náà
Àkójọ Ìròyìn
Àwọn ẹ̀tọ́, àwọn ọmọ ẹgbẹ́ àti àlàyé ìmọ̀ ẹ̀rọ tí olùṣàpẹrẹ pèsè.
- Àwọn Ohun Àkànṣe
- Renowned as ‘Baijiu Empress’, Gujing Distillery is among China’s eight best liquors. Back in ancient times it was served only to the imperial family. The latest design of the bottle is based on the concept of ‘century-old brewing process’. Imperial elements and our brand legacy feature in the design. All these upgrades are aimed to give the product a foothold in the premium end of the baijiu market. The bottle body uses sarin for a brighter finish coat, getting rid of dark shades and throwing its dragon pattern into sharp relief. The new design lends the aesthetic value of simplicity to the bottle. As a mixture of modern technology and traditional Chinese aesthetics, the product is now more appealing.
- Ìwọ̀n àti Àpò
- Width 15.4cm x Depth12cm x Height 28.5cm
- Àwọn Àkọlé
- Baijiu, spirit, packaging
- Ìmọ̀-ẹ̀rọ Ìṣelọ́pọ̀
- glass, plastic, acrylic, paper
- Ìpèníjà Àpèsè
- The biggest challenge for the upgrading of Gu30 was to create an innovative expression of a high-end baijiu with traditional Chinese culture, which can not only retain the original customer group, but also expand the market.Basic shape of the bottle has been kept in order to continue the original visual assets of the brand.Sarin material used in the bottle is transparent and light, allowing for a finer rendering of the dragon texture.It is more advanced in terms of appearance and feeling, moving away from the previous heavy expressions of Chinese baijiu culture.
- Ìwádìí
- Baijiu has a thousand-year history in China and has developed a specific consumption aesthetic by its unique culture. With the upgrading of consumption in recent years, the traditional aesthetic paradigm of baijiu is facing new challenges as consumers' aesthetic needs grow. This time we mainly think about how to balance tradition and modernity. The design retains the bottle shape and the core element 'dragon' to continue the visual assets. We took a breakthrough in material innovation by choosing sarin, a material that has long been used in cosmetic bottles, which is brightness, transparency and delicateness, to give the product a stronger sense of value and style to increase the audience.
- Ìmísí
- This product, Gu30, is an upgrade on the basis of Gu20, which continues the product system of Gujing Distillery NIANFENYUANJIANG and enhances the perception of product value, to give the product a foothold in the premium end of the baijiu market and broaden the consumer market at the same time.
- Àkókò Iṣẹ́ Àkànṣe
- from 2021 to 2022, Bozhou City, Anhui Province, China
- Ìlànà Ìṣiṣẹ́
- The bottle body of "Gujing Distillery" uses Sarin process, which gets rid of the previous stable style, makes the details of the carving dragon more exquisite, and makes the wine body in the transparent bottle more transparent.Combining modern techniques and traditional aesthetics, the design reveals oriental charm and gives people an innovative and visual experience.
- Àwọn Ọmọ Ẹgbẹ́
- President:Jinhui Liang
Director of Brand Management Center:Keyong Dong
Product Designer:Rui Wu
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