Jinlongquan Apoti Ọti láti ọwọ́ Jin Zhang jẹ́ aṣẹ́gun olókìkí púpọ̀ ti 2022 Àmì-ẹ̀yẹ Fàdákà A' Design Award nínú Ẹ̀ka Ìdíje Àpẹẹrẹ Ìdìpò.
FàdákàÌdìpò· 2022
Jinlongquan Apoti Ọti
látọ̀wọ́ Jin Zhang
Oníbàárà: InBev jinlongquan beer (Hubei) Co., Ltd
Aṣẹ́gun Àmì-ẹ̀yẹ Fàdákà A' Design Award nínú Ẹ̀ka Ìdìpò
Aṣẹ́gun Àmì Ẹ̀yẹ Tí a Jẹ́rìísí
Jẹ́rìísí Ipò Àmì Ẹ̀yẹ fún #138718Àpẹrẹ Náà
Nípa Jinlongquan Apoti Ọti
Jinlongquan ọti ni ireti lati ṣe ifilọlẹ alabọde ati ọja ipari ti o ga julọ ti ko le ṣe afihan itan-akọọlẹ gigun ti ami iyasọtọ nikan, ṣugbọn tun jẹ ki awọn alabara lero didara didara; Awọn apẹẹrẹ lo awọn apejuwe ọlọrọ lati ṣe afihan awọn hops, awọn eti ti alikama, awọn agba ọti-waini igi, ọti, awọn orisun omi ati awọn eroja miiran, ki apoti naa ni ẹya-ara ile-iṣẹ ọti ti o lagbara; diẹ ṣe pataki, awọn apejuwe pẹlu awọn brand image aami ti Chinese dragoni ere ni awọn tele ojula ti Jinlongquan distillery ni 1978, bi daradara bi awọn redesign ti logo font ati brand pupa, lara kan to lagbara brand ti idanimọ.
Ìdánimọ̀ Náà
Nípa Àmì-ẹ̀yẹ Fàdákà A' Design Award
Jinlongquan Apoti Ọti jẹ́ olùborí Àmì-ẹ̀yẹ Fàdákà A' Design Award, ìdánimọ̀ onípọ̀nlé lọ́nà àrà ọ̀tọ̀ tí a fún àwọn àwòṣe ìpele gíga jùlọ tó dára tó sì ń kan ọkàn. Àwọn olùborí Fàdákà jẹ́ àwọn iṣẹ́ tó ń tàn yòò gidigidi tó sì ní ìṣẹ̀dá púpọ̀ tí wọ́n ń ṣàfihàn ìmọ̀ ìjìnlẹ̀, ẹ̀bùn àti ìmọ̀ràn àwọn olùṣàwòṣe wọn. A retí pé Jinlongquan Apoti Ọti yóò jẹ́ iṣẹ́ àgbàyanu, àpẹẹrẹ rere, ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun jinlẹ̀. Àwòṣe tó borí Àmì-ẹ̀yẹ Fàdákà A' Design Award yìí jẹ́ ohun ìmúṣẹ̀dá tó hàn gbangba gidigidi tí a mọrírì tó ń ṣe anfàní tó sì ń tì ààlà iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ síwájú. Jinlongquan Apoti Ọti jẹ́ ẹ̀dá tí ọ̀pọ̀lọpọ̀ ń ṣe ìlara, tó ń jí ìfẹ́ inú, tó ń mú ìmọ̀lára rere wá tó sì ń jí ìyàlẹ́nu àti ìyanu.
Lẹ́yìn Àpẹrẹ Náà
Àkójọ Ìròyìn
Àwọn ẹ̀tọ́, àwọn ọmọ ẹgbẹ́ àti àlàyé ìmọ̀ ẹ̀rọ tí olùṣàpẹrẹ pèsè.
- Àwọn Ohun Àkànṣe
- Rich illustrations are used to express the spirit of brand craftsmen. The illustrations are inspired by the Chinese dragon sculpture in jinlongquan distillery in 1978. The Chinese dragon is a mascot and the spiritual symbol of the brand; The illustrations also include hops, ears of wheat, wooden wine barrels, beer, water sources and other elements, reflecting the attributes of the beer industry; The redesign of logo font and brand red form a strong brand recognition.
- Ìwọ̀n àti Àpò
- 80*250mm（jar）
- Àwọn Àkọlé
- Beer, Jinlongquan, SANBU, Wuhan packaging design
- Ìmọ̀-ẹ̀rọ Ìṣelọ́pọ̀
- The bottle is made of iron
- Ìpèníjà Àpèsè
- As the largest beer manufacturer in Hubei, China, jinlongquan hopes to launch a medium and high-end product that can improve the brand image, which can not only convey the long history of jinlongquan brand, but also make consumers feel the good quality of the product. We should have the unique spiritual symbol of the brand and show the pure product attribute of beer.
- Ìwádìí
- Jinlongquan beer began to produce beer in 1978, with an annual beer production capacity of 600000 tons. It is one of the largest beer brewing bases in Central China. Jinlongquan draft beer is a medium and high-end beer product. It is brewed with more high-end raw materials, which is fresher and mellower.
- Ìmísí
- The illustration is inspired by the Chinese dragon sculpture in the former site of jinlongquan distillery in 1978. The Chinese dragon is a mascot and the spiritual symbol of the brand; The illustrations also include hops, ears of wheat, wooden wine barrels, beer, water source Zhanghe Reservoir and other elements, making the packaging have strong beer industry attributes; The redesign of logo font and brand red form a strong brand recognition.
- Àkókò Iṣẹ́ Àkànṣe
- The project was launched in Hubei, China in January 2022 and completed in Wuhan, China in February. It is expected to be listed and sold in China in April.
- Ìlànà Ìṣiṣẹ́
- 1L large tank has better display area, black-and-white illustrations depict rich details, and convey the spiritual symbol of the brand (Chinese dragon) and the product attributes of beer (hops, ears of wheat, wooden barrel, beer and water); The combination of red and gold can better highlight the brand and product information and form a rich and hierarchical packaging design scheme.
- Àwọn Ìwé-ẹ̀rí Ohun-Ìmọ̀
- InBev jinlongquan beer (Hubei) Co., Ltd
- Àwọn Ọmọ Ẹgbẹ́
- Designer: Jin Zhang
illustration: Jin Zhang
Oníṣọwọ́
Ṣàwárí Ju Designers.org Lọ
Ṣàwárí àwọn ọjà, iṣẹ́ àti àǹfààní láti ọ̀dọ̀ àwọn alábàáṣe ìpolówó wa.
Díẹ̀ Síi Láti Ṣàwárí
Àwọn Àpẹrẹ Tó Jọra
Ṣàwárí àwọn àpẹrẹ mìíràn tó gba àmì ẹ̀yẹ nínú ẹ̀ka kan náà, tí a yàn nípasẹ̀ ìyege.
