Sugar of Wagu Iṣẹ Kíkọ́ Ìdìí Ẹ̀ǹbá Wagu láti ọwọ́ Jie Yang jẹ́ aṣẹ́gun olókìkí púpọ̀ ti 2022 Àmì-ẹ̀yẹ Idẹ A' Design Award nínú Ẹ̀ka Ìdíje Àpẹẹrẹ Ìdìpò.
IdẹÌdìpò· 2022
Sugar of Wagu Iṣẹ Kíkọ́ Ìdìí Ẹ̀ǹbá Wagu
látọ̀wọ́ Jie Yang
Oníbàárà: Decelent
Aṣẹ́gun Àmì-ẹ̀yẹ Idẹ A' Design Award nínú Ẹ̀ka Ìdìpò
Aṣẹ́gun Àmì Ẹ̀yẹ Tí a Jẹ́rìísí
Jẹ́rìísí Ipò Àmì Ẹ̀yẹ fún #136068Àpẹrẹ Náà
Nípa Sugar of Wagu Iṣẹ Kíkọ́ Ìdìí Ẹ̀ǹbá Wagu
Ọ̀rọ̀ Ìwé: Sugar of Wagu jẹ́ ìṣẹ̀dá ìdìí fún ọjẹ́ ẹ̀ṣín ìbílẹ̀ tí a ṣe láti inú irúgbìn amaranth ní Hubei, China. Ọjẹ́ yìí jẹ́ oúnjẹ àdídùn ìbílẹ̀ àwọn ará Tujia. A tẹ ìta ìdìí líle náà ní pẹrẹsẹ, lẹ́yìn náà ni a ṣe é ní ìrísí ẹkùn nípa lílọ̀ ọ́, tí ó sì ń gbé àwọn ohun dídùn náà mọ́ nínú ikùn rẹ̀ tí ó kún fún àwọ̀. Gbogbo àwọ̀ wọ̀nyí wá láti inú àpẹẹrẹ aṣọ ọ̀nà Tujia (brocade), tí a sì mú jáde láti inú ewéko ìbílẹ̀. Àwọ̀ àdánidá wọ̀nyí máa ń rọ lẹ́yìn ìwọ̀n ọdún kan, nítorí náà ìdìí náà a padà di apá kan ìṣẹ̀dá. Ète ìṣẹ̀dá yìí ni láti mú kí ọjà agbègbè tí kò gbajúmọ̀ di mímọ̀ dáradára sí ọ̀pọ̀lọpọ̀ ènìyàn.
Ìdánimọ̀ Náà
Nípa Àmì-ẹ̀yẹ Idẹ A' Design Award
Sugar of Wagu Iṣẹ Kíkọ́ Ìdìí Ẹ̀ǹbá Wagu jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé Sugar of Wagu Iṣẹ Kíkọ́ Ìdìí Ẹ̀ǹbá Wagu yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. Sugar of Wagu Iṣẹ Kíkọ́ Ìdìí Ẹ̀ǹbá Wagu ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.
Lẹ́yìn Àpẹrẹ Náà
Àkójọ Ìròyìn
Àwọn ẹ̀tọ́, àwọn ọmọ ẹgbẹ́ àti àlàyé ìmọ̀ ẹ̀rọ tí olùṣàpẹrẹ pèsè.
- Àwọn Ohun Àkànṣe
- This case is a processed candy produced in Hubei, which is processed from the seeds of grain amaranth. It is a traditional delicacy of Tujia Nationality in Hubei. As a local specialty, it is only known by locals and has low popularity in other places. Customers hope to let more people know and love it through this new packaging design.
- Ìwọ̀n àti Àpò
- Length: about 15cm width: About 8cm height: About 20cm
- Àwọn Àkọlé
- Candy, Tujia nationality, gift, year of the tiger, environmental protection, plant pigment
- Ìmọ̀-ẹ̀rọ Ìṣelọ́pọ̀
- After the whole package is printed in plane, the hard paper shell is folded into a "tiger" shape. All colors are extracted from local natural plants. After about a year, the color will gradually disappear and complete the ecological cycle. This is the awe and protection of nature.
- Ìpèníjà Àpèsè
- The biggest challenge of this case is: the designer team wants to follow the traditional Chinese concepts of "harmony between man and nature" and "low-carbon and environmental protection", so they don't want to use chemical pigments for printing. In order to highlight local characteristics, the designer team selects 8-10 colors from Tujia brocade, all of which are extracted from local natural plants. In the process of extracting plant pigments, Encountered many difficulties and finally completed the task successfully under the guidance of local artists.
- Ìwádìí
- This design is an upgrade case. The customer said: the popularity of Wagu sugar itself is relatively low. Coupled with the low-level packaging design, the market of Wagu sugar is more depressed. The customer very much hopes to have a packaging, which can at least give people outside the world the opportunity to recognize this product, and then slowly realize their joy. Therefore, the primary task of the designer team is how to attract people's attention with packaging. After a period of field investigation, the designer team was attracted by the gorgeous and rich colors of the local Tujia brocade, so it decided to use this colorful minority color in packaging.
- Ìmísí
- The meaning of "Cute kids" is hidden in the meaning of wagu's Chinese characters. The designer decided to extract the color from the local Tujia brocade art and make the packaging into lovely little tigers, because this year is just the year of the tiger in China. Putting the candy into the colorful belly of the tiger means "tiger is powerful and sweet". It is a portrayal of a happy life and can also make the products accepted and loved by more outsiders.
- Àkókò Iṣẹ́ Àkànṣe
- The project will be started in Octoberr 2021 and completed in February 2022. Design completed in Shenzhen, proofing in Shenzhen, production in Hubei province.
- Ìlànà Ìṣiṣẹ́
- The designer obtains the color source from the local Tujia Brocade: all colors come from the local natural plants. After visiting local artists, the designer team concentrated on selecting 8-10 common colors to make them printing inks. This kind of ink will be very gorgeous at the beginning of printing, but over time, the color will gradually disappear, and finally complete the life journey of biological pigment. This is very environmentally friendly and also reminds people that "a better life needs continuous efforts" in order to remain gorgeous forever.
- Àwọn Ọmọ Ẹgbẹ́
- JieYang
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