Plant Selected Iṣẹ́ Àkọ́kọ́: Ìpèsè Ìgbá Ohun Mímu láti ọwọ́ Blackandgold Shanghai jẹ́ aṣẹ́gun olókìkí púpọ̀ ti 2022 Àmì-ẹ̀yẹ Idẹ A' Design Award nínú Ẹ̀ka Ìdíje Àpẹẹrẹ Ìdìpò.
IdẹÌdìpò· 2022
Plant Selected Iṣẹ́ Àkọ́kọ́: Ìpèsè Ìgbá Ohun Mímu
látọ̀wọ́ Blackandgold Shanghai
Oníbàárà: Yili Group
Aṣẹ́gun Àmì-ẹ̀yẹ Idẹ A' Design Award nínú Ẹ̀ka Ìdìpò
Aṣẹ́gun Àmì Ẹ̀yẹ Tí a Jẹ́rìísí
Jẹ́rìísí Ipò Àmì Ẹ̀yẹ fún #134253Àpẹrẹ Náà
Nípa Plant Selected Iṣẹ́ Àkọ́kọ́: Ìpèsè Ìgbá Ohun Mímu
Ọ̀rọ̀ Ìwé: Plant Selected jẹ́ àpẹrẹ ìgbá fún ọ̀wọ́ ohun mímu tí a ṣe láti inú ewéko. Ìgbá náà jẹ́ ìgò PET tí a bo pẹ̀lú fíìmù aláìtàn, tí ó ní ìwọ̀n 60 mm ní ìbú, 60 mm ní jíjìn, àti 177 mm ní gíga. A lo àwọ̀ ewé fún ohun mímu soya, àti àwọ̀ búlúù fún ohun mímu oat. Orúkọ ọjà náà ni a kọ sínú fọ́ọ̀mù ẹ̀dà Gẹ̀ẹ́sì tí ó dàbí àwòrán graffiti tí ó tóbi, pẹ̀lú àwọn ẹ̀wà soya àti oat wúrà tí a fi sínú àwọn lẹ́tà náà. Ẹ̀yìn tí a fi àwọ̀ kún ní kíkún ń dá ìdìpọ̀ àwọ̀ tí ó lágbára sílẹ̀ lórí àpótí ìtajà. A gbé àwọn àǹfààní ọjà náà sí ìsàlẹ̀ láti fún àwọn oníbàárà ní ìmọ̀.
Ìdánimọ̀ Náà
Nípa Àmì-ẹ̀yẹ Idẹ A' Design Award
Plant Selected Iṣẹ́ Àkọ́kọ́: Ìpèsè Ìgbá Ohun Mímu jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé Plant Selected Iṣẹ́ Àkọ́kọ́: Ìpèsè Ìgbá Ohun Mímu yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. Plant Selected Iṣẹ́ Àkọ́kọ́: Ìpèsè Ìgbá Ohun Mímu ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.
Lẹ́yìn Àpẹrẹ Náà
Àkójọ Ìròyìn
Àwọn ẹ̀tọ́, àwọn ọmọ ẹgbẹ́ àti àlàyé ìmọ̀ ẹ̀rọ tí olùṣàpẹrẹ pèsè.
- Àwọn Ohun Àkànṣe
- Plant-based milk alternative is a trendy category in China. Used to be a soy milk expert, Plant Selected decides to fulfill its portfolio by add more plant based products. To follow the global vegan trend, Plant Selected should have a new look to differentiate from local plant milk brands offering single plant-based products. Therefore, an English visual hammer is created to enhance its international feel.
- Ìwọ̀n àti Àpò
- Width 60 mm x Depth 60 mm x Height 177 mm
- Àwọn Àkọlé
- Packaging, plant-based Beverage, plant milk, China
- Ìmọ̀-ẹ̀rọ Ìṣelọ́pọ̀
- PET bottle covered with Matte film
- Ìpèníjà Àpèsè
- We need to find a way to differentiate Plant Selected from traditional plant-based brands. To overcome this challenge, we bring the international and vital feel to products. We create a visual hammer for the product by combining product name and grins. The large English word can stand out among other plant-based drinks on shelf. Its fully colored background can also attribute to the shelf impact.
- Ìwádìí
- To occupy the new category, we take a look at the international market where plant milk category is quite mature. We find out many international plant milk brands start communicating a trendy lifestyle instead of flavor on packaging. Thus we uses graffiti-style font to add casual touch to product. A large product name in English leverages the premium and exotic feel. The fully colored background creates a powerful color block on shelf and the gold soya and oat become a catchy point on packaging which can draw consumers' attention.
- Ìmísí
- The overall design should always be on trend. To stand out on shelf, packaging should have impactful color. Therefore we take green and blue for each product, which are also relevant to soya and oat respectively. As a global trendy category, it is better to add international feel to products. Thus, we create a visual hammer by using graffiti-style English font. The gold soya and oat within the product name reinforce the vitality of vegan nutrition. The product benefits are integrated and presented at the bottom to ensure consumers its quality.
- Àkókò Iṣẹ́ Àkànṣe
- The project started in September, 2020 and the product is launched in March, 2021
- Ìlànà Ìṣiṣẹ́
- Plant drink is popular in China, but most of the brands only provide single plant-based product such as soya only or almond only. To jump out of the category, Plant Selected starts to offer plant-based products covering more plant bases. To express the exotic feeling, we treat product name into graffiti-style font and integrate soya and oat into it. Besides, the strokes around leverage the vitality. A fully colored background creates impactful color block on shelf. Eac product's RTBs are clearly presented at the bottom to ensure consumers the product is good.
- Àwọn Ìwé-ẹ̀rí Ohun-Ìmọ̀
- All photos and video credits to blackandgold Shanghai, 2022.
- Àwọn Ọmọ Ẹgbẹ́
- Creative Director: Yang LI
Designer: Feiteng WAN
Managing Director: Lei ZHANG
Strategic Planner: Xincheng ZHUANG
3D rendering: Jianhui CHEN
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