Voila Cool Stuff Yinyin Ipara Apoti láti ọwọ́ Kamal Rizk - Bold Branding jẹ́ aṣẹ́gun olókìkí púpọ̀ ti 2022 Àmì-ẹ̀yẹ Irin A' Design Award nínú Ẹ̀ka Ìdíje Àpẹẹrẹ Ìdìpò.
IrinÌdìpò· 2022
Voila Cool Stuff Yinyin Ipara Apoti
látọ̀wọ́ Kamal Rizk - Bold Branding
Oníbàárà: Voila Dessert Shop
Aṣẹ́gun Àmì-ẹ̀yẹ Irin A' Design Award nínú Ẹ̀ka Ìdìpò
Aṣẹ́gun Àmì Ẹ̀yẹ Tí a Jẹ́rìísí
Jẹ́rìísí Ipò Àmì Ẹ̀yẹ fún #131926Àpẹrẹ Náà
Nípa Voila Cool Stuff Yinyin Ipara Apoti
Eyi jẹ lẹsẹsẹ awọn idii fun awọn apẹrẹ adun yinyin ipara 9, iṣọkan labẹ aami aami kan, ninu eyiti apẹẹrẹ ṣe atunṣe igbejade ti yinyin ipara. O ṣẹda akori tuntun nipasẹ eyiti o tun ṣe awọn adun ti o yatọ ni irisi awọn eso aami ati awọn ilana nectar, iwe afọwọkọ atilẹba, ati tun awọn awọ tuntun ti o ni ibatan ti o tẹnu si awọn eroja apẹrẹ. Apẹrẹ nìkan tun ṣe agbekalẹ imọran ti itọwo nipasẹ aami ahọn ti a lo ni gbogbo awọn sakani ati pe o fa ọna ti o yatọ ti oye rẹ.
Ìdánimọ̀ Náà
Nípa Àmì-ẹ̀yẹ Irin A' Design Award
Voila Cool Stuff Yinyin Ipara Apoti jẹ́ olùborí Àmì-ẹ̀yẹ Irin A' Design Award, ìdánimọ̀ olókìkí tí a fún àwọn àwòṣe tó dára tí wọ́n pàdé àwọn ohun tí iṣẹ́ àti ilé-iṣẹ́ nílò tí a retí láti ọ̀dọ̀ àwọn ẹ̀dá tí a ṣàwòṣe dáradára. Àwọn olùborí Irin ń fi ìjáfáfá ńlá, ìmọ̀ pàtó gíga, òye ògbóǹtarìgì àti agbára ìṣẹ̀dá àwọn olùṣẹ̀dá wọn hàn. A retí pé Voila Cool Stuff Yinyin Ipara Apoti yóò jẹ́ ẹ̀dá tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó wúlò tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Irin A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ ilé-iṣẹ́ jọ, ó sì ní àwọn ànímọ́ ìmọ̀-ẹ̀rọ tó péye tí a so mọ́ ìmọ̀ ṣíṣe àti ẹ̀bùn. A bọ̀wọ̀ fún Voila Cool Stuff Yinyin Ipara Apoti nítorí ìfọ̀kànbalẹ̀ rẹ̀, a sì ṣàwòṣe rẹ̀ láti pèsè ìmúdára ìgbésí ayé tó ń ran ayé lọ́wọ́ láti di ibi tó dára jù.
Lẹ́yìn Àpẹrẹ Náà
Àkójọ Ìròyìn
Àwọn ẹ̀tọ́, àwọn ọmọ ẹgbẹ́ àti àlàyé ìmọ̀ ẹ̀rọ tí olùṣàpẹrẹ pèsè.
- Àwọn Ohun Àkànṣe
- This ice cream packaging design uses the illustration language to beautifully translates the flavor in a new unique and fresh design as well as communicate the brand image and the high product’s quality standards.
Each label has a differentiating color combination that is relatable to the flavor, with a bold readable title in the middle, and each label includes 4 main icons, which are the flavor pattern, the tasting tongue, the flavor typo, and the exciting optical illusion icon. - Ìwọ̀n àti Àpò
- Various Tapered Paper Ice Cream Containers
- Àwọn Àkọlé
- branding, packaging, packaging, illustration, typography, icecream, identity
- Ìmọ̀-ẹ̀rọ Ìṣelọ́pọ̀
- Ice cream is meant to be licked, and enjoyed with all the taste buds in the tongue. Each group of flavors has a unique impact to our taste buds, thus we grouped the flavours by their taste effect into 4 main categories
Spade, the loved classics like chocolate
Spark, the spark of the fresh taste like fruity flavors
Electric bolt, the clash of flavors that creates unforgettable experiences like yogurt berry or salted caramel
Flower, represents all the nutty rich flavors that elevates ice cream taste - Ìpèníjà Àpèsè
- working on this cool project was very exciting for our team in Bold Branding; and to create a design language that works with 9 different flavors - so far and ready for expansion - was a challenge that we enjoyed creating and executing!
- Ìwádìí
- Our research was qualitative to find out what do the audience expect to see in a new ice cream packaging; and how they like and understand the new visuals; and whether it would affect their buying choice
We surveyed random existing customers from the shop;
It was described as; appealing, nostalgic, iconic, colorful, modern, and cool!
Some results indicated difficulties in interpreting some icons; which led to design modifications so that it would be more clear, easy, and more memorable - Ìmísí
- The main inspiration for this design was the flavors’ shapes along with the joyful nostalgic ice cream experience, converted to soft colors and modern lines, neat patterns, fun elements & typography.
The design come together to embrace the cool flavors with a hint of the nostalgic familiar feelings without having to include a direct icon or photo of the flavor. - Àkókò Iṣẹ́ Àkànṣe
- The project started May 2021 in Cairo, Egypt and finished in September 2021 in Cairo Egypt
- Ìlànà Ìṣiṣẹ́
- We fashioned a unique initials typo for each flavor.. connecting it with the relatable color palette, the distinctive geometric flavor pattern, and the fun optical illusion elements that expresses the different feelings you get while enjoying ice cream; clients will be able to easily differentiate each flavor on the shelve and quickly grab their favorite bucket!
The packaging is made of plastic lined paperboard which is a more environmental friendly packaging option than 100% plastic containers - Àwọn Ọmọ Ẹgbẹ́
- Kamal Rizk - Designer
Sarah El Kasaby - Project Manager
Oníṣọwọ́
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