Jinlongquan Yanzhi Apoti láti ọwọ́ Jin Zhang jẹ́ aṣẹ́gun olókìkí púpọ̀ ti 2022 Àmì-ẹ̀yẹ Irin A' Design Award nínú Ẹ̀ka Ìdíje Àpẹẹrẹ Ìdìpò.
IrinÌdìpò· 2022
Jinlongquan Yanzhi Apoti
látọ̀wọ́ Jin Zhang
Oníbàárà: InBev jinlongquan beer (Hubei)
Aṣẹ́gun Àmì-ẹ̀yẹ Irin A' Design Award nínú Ẹ̀ka Ìdìpò
Aṣẹ́gun Àmì Ẹ̀yẹ Tí a Jẹ́rìísí
Jẹ́rìísí Ipò Àmì Ẹ̀yẹ fún #126388Àpẹrẹ Náà
Nípa Jinlongquan Yanzhi Apoti
Aami iyasọtọ Jinlongquan ti wa ni Hubei fun diẹ sii ju ọdun 40 lọ. Ni akoko yii, o ṣẹda lẹsẹsẹ ọti ti o le ṣe aṣoju aṣa Hubei. Oluṣeto naa nlo iwe-kikọ Kannada lati ṣafihan aṣa ede-ede naa. Ni akoko kanna, o kun awọn ile aṣoju julọ julọ ati eto omi ni Hubei (Hubei ni orukọ rere ti jijẹ agbegbe pẹlu ẹgbẹẹgbẹrun adagun), awọn kikọ ati awọn iwoye agbara, ati ṣepọ adun diẹ sii ti igbesi aye ati ori ti aṣa. Eniyan le soro nipa awọn dialect lori igo. Wo ilu abinibi rẹ ni apejuwe lati mu ibaraenisepo pẹlu awọn alabara pọ si.
Ìdánimọ̀ Náà
Nípa Àmì-ẹ̀yẹ Irin A' Design Award
Jinlongquan Yanzhi Apoti jẹ́ olùborí Àmì-ẹ̀yẹ Irin A' Design Award, ìdánimọ̀ olókìkí tí a fún àwọn àwòṣe tó dára tí wọ́n pàdé àwọn ohun tí iṣẹ́ àti ilé-iṣẹ́ nílò tí a retí láti ọ̀dọ̀ àwọn ẹ̀dá tí a ṣàwòṣe dáradára. Àwọn olùborí Irin ń fi ìjáfáfá ńlá, ìmọ̀ pàtó gíga, òye ògbóǹtarìgì àti agbára ìṣẹ̀dá àwọn olùṣẹ̀dá wọn hàn. A retí pé Jinlongquan Yanzhi Apoti yóò jẹ́ ẹ̀dá tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó wúlò tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Irin A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ ilé-iṣẹ́ jọ, ó sì ní àwọn ànímọ́ ìmọ̀-ẹ̀rọ tó péye tí a so mọ́ ìmọ̀ ṣíṣe àti ẹ̀bùn. A bọ̀wọ̀ fún Jinlongquan Yanzhi Apoti nítorí ìfọ̀kànbalẹ̀ rẹ̀, a sì ṣàwòṣe rẹ̀ láti pèsè ìmúdára ìgbésí ayé tó ń ran ayé lọ́wọ́ láti di ibi tó dára jù.
Lẹ́yìn Àpẹrẹ Náà
Àkójọ Ìròyìn
Àwọn ẹ̀tọ́, àwọn ọmọ ẹgbẹ́ àti àlàyé ìmọ̀ ẹ̀rọ tí olùṣàpẹrẹ pèsè.
- Àwọn Ohun Àkànṣe
- The designer broke the European style design routine of beer, and expressed the most authentic dialect culture in the way of handwritten calligraphy. At the same time, he painted the most representative buildings and water systems in Hubei (Hubei has the reputation of being a province with thousands of lakes) and the depiction of characters and consumption scenes, integrating more fireworks and fashion, forming a "river lake Hubei" picture. Let people use the dialect on the bottle to talk while drinking, find their hometown in the illustration, interact with consumers and get closer.
- Ìwọ̀n àti Àpò
- 253mm*65mm*65mm This is a series of glass bottles of beer. The glass bottles can better retain the original flavor of beer. In addition, the color of this beer is clear. It uses transparent glass bottles with light color labels to make it clear and cool.
- Àwọn Àkọlé
- Beer, Hubei, dialect, illustration, Calligraphy, China
- Ìmọ̀-ẹ̀rọ Ìṣelọ́pọ̀
- Glass bottle aluminized paper
- Ìpèníjà Àpèsè
- The biggest challenge is that there are many dialects in Hubei, which are very rich and different. In order to express them more accurately, the designer specially consulted many local people and experts. At the same time, in order to enrich the performance, the designer inspected the representative buildings in many areas of Hubei, and finally drew a beautiful scroll of Hubei.
- Ìwádìí
- In the discussion of how to express Hubei culture and how to integrate into beer culture, the dialect version of wine words was recommended. It can not only express the authentic Hubei culture, but also shorten the distance with consumers and enhance the interaction. For this reason, the designer consulted the experts and professors of language to express dialect more strictly. At the same time, the designer of handwritten font is required to write brush words to reflect its uniqueness and uniqueness.
- Ìmísí
- Jinlongquan brand has been in Hubei for more than 40 years. It has long been a representative beer brand in Hubei, but none of its beer interprets Hubei culture. Now Hubei is a province with high attention in the world. Designers use this advantage to design a series of products with Hubei culture. Dialect is a very good choice.
- Àkókò Iṣẹ́ Àkànṣe
- The project started to be created in April 2021, produced in May, and is expected to go on sale in Hubei in June
- Ìlànà Ìṣiṣẹ́
- While drinking beer, you can tell your friends the dialect on the bottle and find your hometown in the illustration. It makes people feel more friendly and can quickly shorten the distance between you and consumers.
- Àwọn Ìwé-ẹ̀rí Ohun-Ìmọ̀
- Copyright by InBEv Jinlongquan Beer (Hubei) Co., LTD., 2021
- Àwọn Ọmọ Ẹgbẹ́
- Creative director: Jin Zhang
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