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Dashi Egg Sand Iṣẹ Akọkọ: Ìdì Oúnjẹ láti ọwọ́ Yuta Takahashi

Dashi Egg Sand Iṣẹ Akọkọ: Ìdì Oúnjẹ láti ọwọ́ Yuta Takahashi jẹ́ aṣẹ́gun olókìkí púpọ̀ ti 2021 Àmì-ẹ̀yẹ Idẹ A' Design Award nínú Ẹ̀ka Ìdíje Àpẹẹrẹ Ìdìpò.


IdẹÌdìpò· 2021

Dashi Egg Sand Iṣẹ Akọkọ: Ìdì Oúnjẹ

látọ̀wọ́ Yuta Takahashi

Oníbàárà: WTNB coffee & studio in the HOUSE

Aṣẹ́gun Àmì-ẹ̀yẹ Idẹ A' Design Award nínú Ẹ̀ka Ìdìpò

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Àwọ̀

Àpẹrẹ Náà

Nípa Dashi Egg Sand Iṣẹ Akọkọ: Ìdì Oúnjẹ

Ọ̀rọ̀ Ìwé: Dashi Egg Sand jẹ́ ìdì oúnjẹ tí a gbé lọ fún sandwich omelette ti orílẹ̀-èdè Japan. A tẹ ìwé ìdì náà pẹ̀lú àwòrán tí ó fi ìhà inú sandwich náà hàn, tí ó ń fi ìrọ̀lẹ́ àti ìmọ̀lára ọwọ́-ṣíṣe hàn pẹ̀lú ìwoye aláìṣàwọ̀tán tí a mọ̀ọ́mọ̀ ṣe. Àwọ̀n inki tí a lò dúró fún ẹyin, obe àti aró òkun ti ilé-ìtajà náà. A ṣe àpótí náà pẹ̀lú bébà kraft aláìfọ̀ funfun, tí a tọ́jú láti kojú omi àti òróró, láìsí ike tàbí fíìmù. Nígbà tí a bá ṣí ìwé ìdì náà, ìdì náà a di ohun èlò-ìdáná tí ó ń gbé oúnjẹ náà kalẹ̀. Ìlépa rẹ̀ ni láti mú ìrírí oúnjẹ náà lápapọ̀ dára sí i.

Ìdánimọ̀ Náà

Nípa Àmì-ẹ̀yẹ Idẹ A' Design Award

Dashi Egg Sand Iṣẹ Akọkọ: Ìdì Oúnjẹ jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé Dashi Egg Sand Iṣẹ Akọkọ: Ìdì Oúnjẹ yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. Dashi Egg Sand Iṣẹ Akọkọ: Ìdì Oúnjẹ ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.

Lẹ́yìn Àpẹrẹ Náà

Àkójọ Ìròyìn

Àwọn ẹ̀tọ́, àwọn ọmọ ẹgbẹ́ àti àlàyé ìmọ̀ ẹ̀rọ tí olùṣàpẹrẹ pèsè.

Àwọn Ohun Àkànṣe
A package design used for Japanese Omelette Sandwich meant for takeout. The soft wrapping paper and the illustrations on it are reminiscent of the gentle taste and texture of food. The moment one opens the package, it becomes a piece of tableware that displays the dish. The package has been enhanced from mere food container to a tool that enriches the eating space in order to immerse oneself in the food experience from the moment the product is first seen to the moment one is done eating.
Ìwọ̀n àti Àpò
Wrapping paper: 366.7mm x 222.3mm
Front sticker: 76.2mm x 63.5mm
Side sticker: 88.9mm x 15.9mm
Card: 139.7mm x 69.9mm
Box: 165.1mm x 114.3mm x 48.2mm
Àwọn Àkọlé
Branding, Packaging, Wrapping paper, Box, Sandwich, Abstract, Pattern, Japan
Ìmọ̀-ẹ̀rọ Ìṣelọ́pọ̀
The ink is an original mix, expressing the color of eggs, secret sauce, and ocean blue, the color for the client's store. The box is made of unbleached kraft paper with water and oil resistant processing that doesn't use plastic or film materials, aiming to reduce its environmental impact. The package includes many items such as wrapping paper, message cards, lids, the boxes themselves, and two stickers, but the selection and processing of materials have resulted in an amazing cost performance.
Ìpèníjà Àpèsè
The necessary elements for an aesthetic culinary experience can also be thought of in takeout food. From the moment one looks at the package, they can image an impression, texture, tenderness, and taste of the dish. They're conscious of designs that improve the value of the dish and gives them a sense of excitement. In popular cooking packages, the pursuit of cost performance was also an important research factor.
Ìwádìí
All sorts of takeaway food containers from the market were surveyed. He took the container and had dining experiences with them. He realized then that the main function of the takeout package was putting the product inside and taking it home; the function of experiencing an impression of the food was omitted. The taste of a dish can change depending on the plate. As COVID-19 has increased takeout consumption, he felt the need for a package that would ensure meals weren't simply consumed.
Ìmísí
This design was born from the idea of how to express the goodness of the contents in the package. The wrapping paper has the illustration of a Sandwich's cross-section. The illustration expresses softness, the ready-made and handmade feel of the Sandwich, venturing to leave an impression of roughness. In addition, the gentle wrapping paper is also linked to the process of cooking the Japanese Omelette. The consumer can then imagine the contents and the chef from the package.
Àkókò Iṣẹ́ Àkànṣe
This project started in June 2020 in Iyo Saijo City, Ehime Prefecture, Japan, and ended in December 2020. Package production began in December 2020 and ended in January 2021. The product has been on sale since February 2021.
Ìlànà Ìṣiṣẹ́
Designed to facilitate cooking and communication. When the wrapping paper, which gives the impression of softly enveloping the dish, is opened, a first look reveals the contrast between the bright blue claire printed on the back and the dark brown of the box. Its form brings parties and picnics to mind. It has been thought up with improving the act in mind of having a special and enjoyable meal, rather than reluctantly filling the hunger.
Àwọn Ọmọ Ẹgbẹ́
Art Director: Yuta Takahashi
Designer: Yuta Takahashi
Assistant: Miyuki Hino
Photographer: Yuta Takahashi
Ìfọwọ́sí Àwòrán
Image 1: Photographer Yuta Takahashi, 2021
Optional Image 1: Photographer Yuta Takahashi, 2021
Optional Image 2: Photographer Yuta Takahashi, 2021
Optional Image 3: Photographer Yuta Takahashi, 2021
Optional Image 4: Photographer Yuta Takahashi, 2021

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