Rikchari Iṣẹ Akọkọ: Ìdọ̀tí Kọfí láti ọwọ́ Planetario jẹ́ aṣẹ́gun olókìkí púpọ̀ ti 2021 Àmì-ẹ̀yẹ Irin A' Design Award nínú Ẹ̀ka Ìdíje Àpẹẹrẹ Ìdìpò.
IrinÌdìpò· 2021
Rikchari Iṣẹ Akọkọ: Ìdọ̀tí Kọfí
látọ̀wọ́ Planetario
Oníbàárà: Rikchari Packaging by Planetario
Aṣẹ́gun Àmì-ẹ̀yẹ Irin A' Design Award nínú Ẹ̀ka Ìdìpò
Aṣẹ́gun Àmì Ẹ̀yẹ Tí a Jẹ́rìísí
Jẹ́rìísí Ipò Àmì Ẹ̀yẹ fún #121161Àpẹrẹ Náà
Nípa Rikchari Iṣẹ Akọkọ: Ìdọ̀tí Kọfí
Ọ̀rọ̀ Ìwé: Rikchari jẹ́ ìtumọ̀ ìdọ̀tí fún ààmì kọfí kan láti Peru tí ó dá lórí ìdúróṣinṣin àti ìdúró fún àwùjọ. Orúkọ Rikchari túmọ̀ sí jí ní èdè Quechua, àti lẹ́tà C ń ṣe àwòrán tí ó dàbí èso kọfí àti ojú pẹ̀lú. Ìdọ̀tí náà ń tẹ̀lé ìtumọ̀ àmì-àpèjúwe (logo), tí ó ń lo ìṣètò lẹ́tà tí a mú wá láti inú àwọn àpẹẹrẹ jiometirì ti ilé-ọba Inca ní Peru, tí a mọ̀ sí Tocapu. Kọfí náà ni a gbìn ní Chirinos, ní àríwá Peru, ní ìwọ̀n mítà 1700 lókè ipele omi Òkun. Ìtumọ̀ náà ń fi kọfí náà hàn gẹ́gẹ́ bí ọjà oníbẹ̀rẹ̀-ẹ̀dá pẹ̀lú ète fún àwùjọ.
Ìdánimọ̀ Náà
Nípa Àmì-ẹ̀yẹ Irin A' Design Award
Rikchari Iṣẹ Akọkọ: Ìdọ̀tí Kọfí jẹ́ olùborí Àmì-ẹ̀yẹ Irin A' Design Award, ìdánimọ̀ olókìkí tí a fún àwọn àwòṣe tó dára tí wọ́n pàdé àwọn ohun tí iṣẹ́ àti ilé-iṣẹ́ nílò tí a retí láti ọ̀dọ̀ àwọn ẹ̀dá tí a ṣàwòṣe dáradára. Àwọn olùborí Irin ń fi ìjáfáfá ńlá, ìmọ̀ pàtó gíga, òye ògbóǹtarìgì àti agbára ìṣẹ̀dá àwọn olùṣẹ̀dá wọn hàn. A retí pé Rikchari Iṣẹ Akọkọ: Ìdọ̀tí Kọfí yóò jẹ́ ẹ̀dá tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó wúlò tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Irin A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ ilé-iṣẹ́ jọ, ó sì ní àwọn ànímọ́ ìmọ̀-ẹ̀rọ tó péye tí a so mọ́ ìmọ̀ ṣíṣe àti ẹ̀bùn. A bọ̀wọ̀ fún Rikchari Iṣẹ Akọkọ: Ìdọ̀tí Kọfí nítorí ìfọ̀kànbalẹ̀ rẹ̀, a sì ṣàwòṣe rẹ̀ láti pèsè ìmúdára ìgbésí ayé tó ń ran ayé lọ́wọ́ láti di ibi tó dára jù.
Lẹ́yìn Àpẹrẹ Náà
Àkójọ Ìròyìn
Àwọn ẹ̀tọ́, àwọn ọmọ ẹgbẹ́ àti àlàyé ìmọ̀ ẹ̀rọ tí olùṣàpẹrẹ pèsè.
- Àwọn Ohun Àkànṣe
- Rikchari is a socially responsible coffee brand that stands for sustainability, with a strong smell, precise acidity and a delicious flavor. It was created in Chirinos, in the province of San Ignacio, in the north of Peru, growing at 1700 meters above sea level, the perfect height for Arabica coffee. The new branding and packaging reflect their values: conscience, quality, humanity and commitment. They wanted to maintained the quality and essence of the coffee when it reaches the final consumer.
- Ìwọ̀n àti Àpò
- Dimension: 160 mm x 240 mm / Weight: 250 grams
- Àwọn Àkọlé
- design, coffee, coffee design, packaging, coffee packaging, peruvian designs, latin america, peru, peruvian coffee
- Ìmọ̀-ẹ̀rọ Ìṣelọ́pọ̀
- This design was done digitally with Adobe programs. Physical proofing was also done to check details.
- Ìpèníjà Àpèsè
- As a new product, the previous packaging did not fully represent its purpose as a brand, which caused it to communicate a generic aspect that failed to stand out from its competition in the sector.
Rikchari is a brand with purpose, created by two women who care about making the highest quality coffee for their customers, seeking to give value to coffee from Peru and Cajamarca around the country, as well as leaving Peru up high. It is intended that the brand competes as an organic product full of passion, dedication and with a social purpose, so it was necessary to present this in the packaging design. - Ìwádìí
- The project seeks to tell the world that Peru has one of the best areas for growing coffee. Rikchari grows on a farm in Cajamarca, which began producing coffee more than 50 years ago, following in the footsteps of an export coffee tradition.
The brand seeks to provide a product that can raise the established standards, to provide work and generate income for several families in the community and to solve different social projects in the town. All this process is strongly related to the brand's values: conscience, humanity, commitment and quality. - Ìmísí
- The brand name, Rikchari, means WAKE UP in Quechua, so we worked with the letter C to represent a silhouette that resembles a coffee bean and an eye. The packaging followed the idea of the logo design, which has a typographic construction that resembles the geometric shapes made in the Inca empire of Peru, known as Tocapu. This design reflects a quality product, made with passion and at the same time a product that reflects its human, social and organic side.
- Àkókò Iṣẹ́ Àkànṣe
- The project began at the end of 2019 in Lima, Peru and was completed in June 2020. The printing of the product began in September 2020.
- Àwọn Ọmọ Ẹgbẹ́
- Creative Director: Pedro Alayza Maccera
Account Director: Eddy Alarcón Herrera
Account Coordinator: Sandra Benavente Velando
Art Director: Kevin Huarac Romero
Graphic Designer: Renato Romero Saenz
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