Mingluye Iṣẹ́ Àkọ́kọ́: Ìdìí Ohun Mímu Ọtí láti ọwọ́ Wen Liu, Bo Zheng and Weijie Kang jẹ́ aṣẹ́gun olókìkí púpọ̀ ti 2021 Àmì-ẹ̀yẹ Idẹ A' Design Award nínú Ẹ̀ka Ìdíje Àpẹẹrẹ Ìdìpò.
IdẹÌdìpò· 2021
Mingluye Iṣẹ́ Àkọ́kọ́: Ìdìí Ohun Mímu Ọtí
látọ̀wọ́ Wen Liu, Bo Zheng and Weijie Kang
Oníbàárà: Anhui Mingguang Liquor Co., Ltd
Aṣẹ́gun Àmì-ẹ̀yẹ Idẹ A' Design Award nínú Ẹ̀ka Ìdìpò
Aṣẹ́gun Àmì Ẹ̀yẹ Tí a Jẹ́rìísí
Jẹ́rìísí Ipò Àmì Ẹ̀yẹ fún #119677Àpẹrẹ Náà
Nípa Mingluye Iṣẹ́ Àkọ́kọ́: Ìdìí Ohun Mímu Ọtí
Ọ̀rọ̀ Ìwé: Mingluye jẹ́ àpẹrẹ ìdìí fún baijiu, ọtí àṣà ilẹ̀ Ṣáínà tí a ṣe ní pàtàkì láti inú ẹ̀wà mung. Ìrísí ìgò náà ni a rí ìmísí rẹ̀ láti ara ẹ̀wà mung, tí a tún ń lò gẹ́gẹ́ bí ohun ìṣègùn ìbílẹ̀ Ṣáínà. Àwọn ọ̀pá funfun tí ó dúró ṣánṣán lórí ìgò náà ń fi ọkàn wa sí ẹ̀yà tí ń hù nínú ẹ̀wà náà, tí ó sì ṣàpẹẹrẹ ìyè tuntun. A ti fi àwòrán ewé, ẹ̀ka àti èso ẹ̀wà mung ṣe amóríyá lára ìgò náà, nígbà tí orí ìgò náà ní ìrísí àdánidá ti ilẹ̀. A fi bébà pàtàkì tí ó ní iṣẹ́ idẹ àti amóríyá ṣe àpótí òde náà. A ti pa ìdìí náà mọ́ ní ọ̀nà tí ó rọrùn láti dín iye àwọn ohun èlò tí a ń lò kù.
Ìdánimọ̀ Náà
Nípa Àmì-ẹ̀yẹ Idẹ A' Design Award
Mingluye Iṣẹ́ Àkọ́kọ́: Ìdìí Ohun Mímu Ọtí jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé Mingluye Iṣẹ́ Àkọ́kọ́: Ìdìí Ohun Mímu Ọtí yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. Mingluye Iṣẹ́ Àkọ́kọ́: Ìdìí Ohun Mímu Ọtí ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.
Lẹ́yìn Àpẹrẹ Náà
Àkójọ Ìròyìn
Àwọn ẹ̀tọ́, àwọn ọmọ ẹgbẹ́ àti àlàyé ìmọ̀ ẹ̀rọ tí olùṣàpẹrẹ pèsè.
- Àwọn Ohun Àkànṣe
- Mingluye is a "Minglu Flavor" baijiu produced by Anhui Mingguang Liquor Industry Co., Ltd. using the ancient craftsmanship from the Southern Song Dynasty, with a mung bean as the main raw material.
- Ìwọ̀n àti Àpò
- 130mm*100mm*280mm
- Àwọn Àkọlé
- Mingguang Liquor, Baijiu, Baijiu Packaging, Mingluye
- Ìmọ̀-ẹ̀rọ Ìṣelọ́pọ̀
- The bottle cap adopts natural earth-textured plastic cap, the embossed texture of the bottle body adopts delicate and textured mung bean leaves, stems and fruit as the patterns. The main product name is in the form of a glue card, which is crystal clear and is the unique visual symbol of the product. The box material is special paper, the craft is bronzing and embossing.
- Ìpèníjà Àpèsè
- This product breaks through the traditional Chinese baijiu packaging form. In the Chinese market, many packaging is very old-fashion, and a bit over-packaged, too exaggerated, not suitable for the aesthetics of current young consumers and the development trend of environmental protection and recycling. So in the process of design, the packaging materials and processes can be simplified as much as possible, and the consumption should return to the quality of the product itself, rather than the gorgeous packaging, which causes a waste of resources. Let consumers and customers change their awareness of product packaging.
- Ìwádìí
- In the era of high homogeneity of traditional Chinese baijiu, how to express and differentiate similar products with the visual language that is easy to understand by current consumers requires serious consideration. Designers collected big data using online questionnaire surveys and offline search methods. After analysis, it is found that consumers are not very familiar with Minglu-flavor baijiu, so how to express it in easy-to-understand visual language is very important.
- Ìmísí
- The bottle shape is inspired by mung beans, the raw material for baijiu making. Mung beans are Chinese medicinal materials and have the effect of Heat-clearing and Detoxifying. The bionic design method is used for innovative evolution to highlight the beauty of the natural ecology of the bottle. The white vertical bars of the bottle are inspired by the germ of the mung beans, which symbolizes a new life.
- Àkókò Iṣẹ́ Àkànṣe
- The project began in Shenzhen, China in September 2019 and completed in Shenzhen, China in January 2020.
- Ìlànà Ìṣiṣẹ́
- During the design period, designers carefully observed and studied the mung bean, and found that the shape is full and the color is mainly green. The white vertical strip in the middle of the mung bean is its germ. Therefore, they want to present it in the most direct and understandable way.
- Àwọn Ọmọ Ẹgbẹ́
- Designer: Wen Liu
Designer: Bo Zheng
Designer: Weijie Kang
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