Gogoon Àpótí Ìgbékalẹ̀ Ohun Mímu Olótí láti ọwọ́ Wen Liu, Bo Zheng and Weijie Kang jẹ́ aṣẹ́gun olókìkí púpọ̀ ti 2021 Àmì-ẹ̀yẹ Wúrà A' Design Award nínú Ẹ̀ka Ìdíje Àpẹẹrẹ Ìdìpò.
WúràÌdìpò· 2021
Gogoon Àpótí Ìgbékalẹ̀ Ohun Mímu Olótí
látọ̀wọ́ Wen Liu, Bo Zheng and Weijie Kang
Oníbàárà: Luzhou Laojiao Co., Ltd.china
Aṣẹ́gun Àmì-ẹ̀yẹ Wúrà A' Design Award nínú Ẹ̀ka Ìdìpò
Aṣẹ́gun Àmì Ẹ̀yẹ Tí a Jẹ́rìísí
Jẹ́rìísí Ipò Àmì Ẹ̀yẹ fún #119505Àpẹrẹ Náà
Nípa Gogoon Àpótí Ìgbékalẹ̀ Ohun Mímu Olótí
Gogoon jẹ́ àgbékalẹ̀ ìgò àti àpótí fún baijiu, ọtí dídè ti orílẹ̀-èdè Ṣáínà. Ìgò náà ní ìrísí yíká tí ó rọrùn tí ó ń fi ìmọ́tótó hàn. Èjìká ìgò náà gbé àpẹẹrẹ òòlù tí ó ń tọ́ka sí iṣẹ́ ọnà tí a ṣe pẹ̀lú ìṣọ́ra. Ara ìgò náà ni a parí pẹ̀lú àwọ̀ dáradára tí ó dà bí ìmọ́lẹ̀ ọ̀sán tí ó ń tan ìmọ́lẹ̀ ká gbogbo ojú rẹ̀. Ìdérí náà ṣàkópọ̀ irin, awọ àti igi, èyí tí ó fún ìrísí tí ó rọrùn ní ọ̀nà rírẹwà tí ó pọ̀. Ìgò náà jẹ́ mílímítà 75 ní ìbú, mílímítà 75 ní ìjìnlẹ̀ àti mílímítà 260 ní gíga. Àgbékalẹ̀ náà ń fi baijiu hàn ní ọ̀nà ọlá tí ó fúyẹ́ fún àwùjọ àwọn oníbàárà tuntun.
Ìdánimọ̀ Náà
Nípa Àmì-ẹ̀yẹ Wúrà A' Design Award
Gogoon Àpótí Ìgbékalẹ̀ Ohun Mímu Olótí jẹ́ olùborí Àmì-ẹ̀yẹ Wúrà A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe ìpele àkọ́kọ́, tó jẹ́ ìyanu tó sì yàtọ̀. Àwọn olùborí Wúrà jẹ́ àwọn ẹ̀dá tó ní ìmúṣẹ̀dá tuntun gidigidi, tó ní ojú-ìwòye tó jìnnà tó sì ń tàn yòò tí wọ́n ń ṣàfihàn ọgbọ́n, òye àti ìjáfáfá àwọn olùṣàwòṣe wọn. A retí pé Gogoon Àpótí Ìgbékalẹ̀ Ohun Mímu Olótí yóò jẹ́ ohun ìmúṣẹ̀dá tí a yìn gidigidi, tó ń gbé ìtẹ̀sí kalẹ̀ tó sì jẹ́ ìrántí tó ń mú iye tí a kò rí rí wá. Àwòṣe tó borí Àmì-ẹ̀yẹ Wúrà A' Design Award yìí jẹ́ iṣẹ́ àkànṣe tó yani lẹ́nu tí a bọ̀wọ̀ fún tó ṣe anfàní gidigidi tó sì ń tì ààlà iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ síwájú. Gogoon Àpótí Ìgbékalẹ̀ Ohun Mímu Olótí ń dá ìmọ̀lára ìfẹ́ tó lágbára sílẹ̀, ń jí ìtara, ń gbé ìṣẹ̀dá lárugẹ tó sì ń fà wá mọ́ra.
Lẹ́yìn Àpẹrẹ Náà
Àkójọ Ìròyìn
Àwọn ẹ̀tọ́, àwọn ọmọ ẹgbẹ́ àti àlàyé ìmọ̀ ẹ̀rọ tí olùṣàpẹrẹ pèsè.
- Àwọn Ohun Àkànṣe
- Luzhou Laojiao launched a new strategic brand "Gogoon", laying out the new consumption era of China's consumption upgrade and the rise of light luxury consumption. Gogoon is positioned as the first new light luxury baijiu in China's baijiu industry, pioneering the quality standard of Chinese light luxury baijiu, also innovation leads the era of light luxury baijiu consumption, and opens the third trend of Luzhou Laojiao.
- Ìwọ̀n àti Àpò
- Width 75mm* Depth 75mm* Height 260mm
- Àwọn Àkọlé
- LUZHOU LAOJIAO, Baijiu, Baijiu packaging, Gogoon
- Ìmọ̀-ẹ̀rọ Ìṣelọ́pọ̀
- The bottle cap is made of metal, leather grain and wood, which interprets simplicity without losing the texture. The shoulder of the bottle is designed with hammer patterns which symbolizes the ultimate craftsmanship, indicating that only after thousands of trials can the highlight moment of life be achieved. The bottle body uses delicate and textured daylight grain, such as dazzling sunlight, which release full positive energy. This is the unique visual symbol of Gogoon, and it defines the new design style of high-end Baijiu bottle.
- Ìpèníjà Àpèsè
- Four major innovations: No.1: A category which is the leading brand of high-end Baijiu bottle. No.2: A quality which is the high standard of consumers for a better life. No.3: A brand which creates high-end brand characteristic and wins cultural belongingness and brand recognition. No.4: A value experience, which does a good job in cultural experience of producing region and consumer communication to enhance cultural value. Gogoon intends to promote the development and prosperity of China's high-end Baijiu bottle product.
- Ìwádìí
- The most important thing in commercial design is to find the aesthetic logic that fits this era! Design is dynamic, it is always changing, because the public aesthetics is always changing, and there will even be flashback in a certain period of time. Therefore, no design concept and design style can stand forever, but from the current stage, the design of the trinity of genes, aesthetics and experience is the product direction of the Baijiu industry.
- Ìmísí
- Gogoon's core concept is the ultimate attitude under light luxuryism. The simple cylindrical bottle design has the experience to the inner purity. The shoulder of the bottle is designed with hammer patterns which symbolizes the ultimate craftsmanship, indicating that only after thousands of trials can the highlight moment of life be achieved. Therefore， the bottle body uses different wavelengths of light to combine as dazzling light, which implies that a new consumer era is blooming.
- Àkókò Iṣẹ́ Àkànṣe
- 2020.01~2020.03 Shenzhen, China
- Ìlànà Ìṣiṣẹ́
- "Gogoon" is a new product based on theoretical innovation and consumption upgrades. It completely subverts consumers' perception of traditional bottle Baijiu. The time of pseudo-innovation using conceptual gimmicks in the past has passed! Gogoon proposes the light luxury standard for the first time in the Baijiu industry, which not only creates a new life proposition and value standard. It also respects consumers in the true sense and abandons pseudo-innovation.
- Àwọn Ọmọ Ẹgbẹ́
- Designer:Wen Liu
Designer:Bo Zheng
Designer:Weijie Kang
Oníṣọwọ́
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