Tanaka 1789 X Chartier Sake Blend 001 Primary Function: Ìdìpọ̀ Ìgò Sáké láti ọwọ́ Laurent Hainaut jẹ́ aṣẹ́gun olókìkí púpọ̀ ti 2021 Àmì-ẹ̀yẹ Fàdákà A' Design Award nínú Ẹ̀ka Ìdíje Àpẹẹrẹ Ìdìpò.
FàdákàÌdìpò· 2021
Tanaka 1789 X Chartier Sake Blend 001 Primary Function: Ìdìpọ̀ Ìgò Sáké
látọ̀wọ́ Laurent Hainaut
Oníbàárà: Tanaka 1789 X Chartier
Aṣẹ́gun Àmì-ẹ̀yẹ Fàdákà A' Design Award nínú Ẹ̀ka Ìdìpò
Aṣẹ́gun Àmì Ẹ̀yẹ Tí a Jẹ́rìísí
Jẹ́rìísí Ipò Àmì Ẹ̀yẹ fún #112010Àpẹrẹ Náà
Nípa Tanaka 1789 X Chartier Sake Blend 001 Primary Function: Ìdìpọ̀ Ìgò Sáké
Tanaka 1789 X Chartier Sake Blend 001 jẹ́ ìdìpọ̀ fún ọ̀wọ́ àdàpọ̀ sáké kan. Àpèjúwe rẹ̀ ní àwòrán àkànṣe dúdú lórí dúdú tí a fi ògiri Ilé Ọtí Tanaka ṣe àwòkọ́ṣe fún, àpẹẹrẹ kan ti iṣẹ́-ọnà Kura láti sáà Edo. A tẹ àwòrán àkànṣe náà gẹ́gẹ́ bí ìtànná yíká ìgò náà, a sì tò ó sí ọ̀wọ́ àwọn hẹkságọ́nì, àmì sáyẹ́ǹsì olóòórùn dídùn. A lo dúdú àti funfun nítorí pé àwọn àmì-ọjà méjèèjì ní àwọn àwọ̀ wọ̀nyí, a sì fi àwọn ìgò dúdú pamọ́ fún sáké ẹlẹ́yẹ. A so àwọn orúkọ méjèèjì pọ̀ nínú àwòrán àgbélébùú nípasẹ̀ lẹ́tà A tí wọ́n jọ pín.
Ìdánimọ̀ Náà
Nípa Àmì-ẹ̀yẹ Fàdákà A' Design Award
Tanaka 1789 X Chartier Sake Blend 001 Primary Function: Ìdìpọ̀ Ìgò Sáké jẹ́ olùborí Àmì-ẹ̀yẹ Fàdákà A' Design Award, ìdánimọ̀ onípọ̀nlé lọ́nà àrà ọ̀tọ̀ tí a fún àwọn àwòṣe ìpele gíga jùlọ tó dára tó sì ń kan ọkàn. Àwọn olùborí Fàdákà jẹ́ àwọn iṣẹ́ tó ń tàn yòò gidigidi tó sì ní ìṣẹ̀dá púpọ̀ tí wọ́n ń ṣàfihàn ìmọ̀ ìjìnlẹ̀, ẹ̀bùn àti ìmọ̀ràn àwọn olùṣàwòṣe wọn. A retí pé Tanaka 1789 X Chartier Sake Blend 001 Primary Function: Ìdìpọ̀ Ìgò Sáké yóò jẹ́ iṣẹ́ àgbàyanu, àpẹẹrẹ rere, ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun jinlẹ̀. Àwòṣe tó borí Àmì-ẹ̀yẹ Fàdákà A' Design Award yìí jẹ́ ohun ìmúṣẹ̀dá tó hàn gbangba gidigidi tí a mọrírì tó ń ṣe anfàní tó sì ń tì ààlà iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ síwájú. Tanaka 1789 X Chartier Sake Blend 001 Primary Function: Ìdìpọ̀ Ìgò Sáké jẹ́ ẹ̀dá tí ọ̀pọ̀lọpọ̀ ń ṣe ìlara, tó ń jí ìfẹ́ inú, tó ń mú ìmọ̀lára rere wá tó sì ń jí ìyàlẹ́nu àti ìyanu.
Lẹ́yìn Àpẹrẹ Náà
Àkójọ Ìròyìn
Àwọn ẹ̀tọ́, àwọn ọmọ ẹgbẹ́ àti àlàyé ìmọ̀ ẹ̀rọ tí olùṣàpẹrẹ pèsè.
- Àwọn Ohun Àkànṣe
- forceMAJEURE worked closely with Chartier to craft a unique design for this innovative series of blends. Inspired by the distinctive architecture of the Tanaka Brewery, the black on black grid pattern in the background of the label invokes the beautiful brewery walls, an embodiment of the unique characteristics of the Edo period’s Kura architecture. Printed as varnishes around the bottle, the grid pattern is sequenced to create a series of hexagons, a key symbol of Chartier’s aromatic science. From the tile grid pattern and hexagon, we saw that both Tanaka 1789 and Chartier featured black and white prominently in their own branding. The minimalism, elegance and luxury of black and white match the quality of the product: in traditional sake packaging, black bottles are reserved for the most premium Sakes. To illustrate the “best of” in the brand’s identity, we combined Tanaka and Chartier together in a cross pattern to create a strong logo lockup—using a common A to bring the two words together.
- Ìmọ̀-ẹ̀rọ Ìṣelọ́pọ̀
- forceMAJEURE knew from the brief that the design needed to be modern, simple and sophisticated. The detail needed to be expressed to show two rich cultures merging into one. The designers were all inspired by the pattern of the traditional brewery’s wall, and the hexagon that is a part of Francois Chartier’s brand. The design selected for the label was a beautiful blending of the two, and we extensively researched the paper stock to use for the label that would be the perfect grain and texture to seamlessly match the color and texture of the bottle. In order to work with a more limited production run, we needed to find the right suppliers to coordinate with the bottlers and other suppliers to bring all of the elements needed for the production together on time.
- Ìmísí
- Inspired by the distinctive architecture of the Tanaka Brewery, the black on black grid pattern in the background of the label invokes the beautiful brewery walls, an embodiment of the unique characteristics of the Edo period’s Kura architecture. Printed as varnishes around the bottle, the grid pattern is sequenced to create a series of hexagons, a key symbol of Chartier’s aromatic science and expertise.
- Àwọn Ọmọ Ẹgbẹ́
- Michelle Mak, Creative Director
Kei Hayashi, Senior Designer
Linda Tseng, Production Director
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