Chinese Mooncake Àpótí Ìdìpọ̀ Ẹ̀bùn láti ọwọ́ Litete Brand Design jẹ́ aṣẹ́gun olókìkí púpọ̀ ti 2021 Àmì-ẹ̀yẹ Wúrà A' Design Award nínú Ẹ̀ka Ìdíje Àpẹẹrẹ Ìdìpò.
WúràÌdìpò· 2021
Chinese Mooncake Àpótí Ìdìpọ̀ Ẹ̀bùn
látọ̀wọ́ Litete Brand Design
Oníbàárà: Litete Brand Design
Aṣẹ́gun Àmì-ẹ̀yẹ Wúrà A' Design Award nínú Ẹ̀ka Ìdìpò
Aṣẹ́gun Àmì Ẹ̀yẹ Tí a Jẹ́rìísí
Jẹ́rìísí Ipò Àmì Ẹ̀yẹ fún #111173Àpẹrẹ Náà
Nípa Chinese Mooncake Àpótí Ìdìpọ̀ Ẹ̀bùn
Chinese Mooncake jẹ́ àpótí ẹ̀bùn tí a ṣe àgbékalẹ̀ rẹ̀ fún àwọn mooncake tí wọ́n máa ń fi ṣe ẹ̀bùn ní àsìkò Àjọ̀dún Àárín-Ìgbà-Ọ̀wọ́ràn (Mid-Autumn Festival). Àpótí òde náà tẹ̀lé ìrísí àpótí oúnjẹ ìbílẹ̀ ti Ṣáínà. Àwòrán tí a yà lọ́nà iṣẹ́ ọnà abẹ́rẹ́ fi hàn ojú-ìwò láti òkè ti àsè kan ní àsìkò Ìjọba Tang, pẹ̀lú ilé onígi àti àwọn oníjó. A yà apá kọ̀ọ̀kan àwòrán náà sọ́tọ̀ọ̀tọ̀ pẹ̀lú ọ̀nà gígé-àgékalẹ̀ (die-cutting), lẹ́yìn náà a tún so wọ́n papọ̀, kí ìdìpọ̀ náà lè ní ìjìnlẹ̀ àti ìpele-ìpele. Àpótí inú náà ṣàfihàn àwọn ìgbésẹ̀ ijó láti inú Rainbow Skirt and Feather Coat, tí a papọ̀ mọ́ àwọn àwọ̀ ìbílẹ̀ Ṣáínà bíi àlùkò ọba àti àwọ̀ ewé ọ̀pá-ìtẹ̀.
Ìdánimọ̀ Náà
Nípa Àmì-ẹ̀yẹ Wúrà A' Design Award
Chinese Mooncake Àpótí Ìdìpọ̀ Ẹ̀bùn jẹ́ olùborí Àmì-ẹ̀yẹ Wúrà A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe ìpele àkọ́kọ́, tó jẹ́ ìyanu tó sì yàtọ̀. Àwọn olùborí Wúrà jẹ́ àwọn ẹ̀dá tó ní ìmúṣẹ̀dá tuntun gidigidi, tó ní ojú-ìwòye tó jìnnà tó sì ń tàn yòò tí wọ́n ń ṣàfihàn ọgbọ́n, òye àti ìjáfáfá àwọn olùṣàwòṣe wọn. A retí pé Chinese Mooncake Àpótí Ìdìpọ̀ Ẹ̀bùn yóò jẹ́ ohun ìmúṣẹ̀dá tí a yìn gidigidi, tó ń gbé ìtẹ̀sí kalẹ̀ tó sì jẹ́ ìrántí tó ń mú iye tí a kò rí rí wá. Àwòṣe tó borí Àmì-ẹ̀yẹ Wúrà A' Design Award yìí jẹ́ iṣẹ́ àkànṣe tó yani lẹ́nu tí a bọ̀wọ̀ fún tó ṣe anfàní gidigidi tó sì ń tì ààlà iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ síwájú. Chinese Mooncake Àpótí Ìdìpọ̀ Ẹ̀bùn ń dá ìmọ̀lára ìfẹ́ tó lágbára sílẹ̀, ń jí ìtara, ń gbé ìṣẹ̀dá lárugẹ tó sì ń fà wá mọ́ra.
Lẹ́yìn Àpẹrẹ Náà
Àkójọ Ìròyìn
Àwọn ẹ̀tọ́, àwọn ọmọ ẹgbẹ́ àti àlàyé ìmọ̀ ẹ̀rọ tí olùṣàpẹrẹ pèsè.
- Àwọn Ohun Àkànṣe
- The gift box is based on an aerial layout and embroidery drawing that represents a Tang Dynasty banquet. It also highlights this dynasty's magnificent wooden architecture and reproduces Yang Guifei's graceful dance movements. The inner box was designed based on dance movements from Rainbow Skirt and Feather Coat. This was combined with classical Chinese colors such as royal purple and bamboo green to reflect the Tang Dynasty's grandeur, the Chinese classics'elegance, and wishes for a happy life.
- Ìwọ̀n àti Àpò
- Outer box size:340mmx220mmx55mm
Inner box size:85mmx85mmx38mm - Àwọn Àkọlé
- Moon cake packaging, Chinese traditional culture, Tang Dynasty, classical, Mid-Autumn Festival
- Ìmọ̀-ẹ̀rọ Ìṣelọ́pọ̀
- The gift box is based on an aerial layout and embroidery drawing that represents a Tang Dynasty banquet. Each part of the illustration is separated by die-cutting, and the final packaging is more layered.
- Ìpèníjà Àpèsè
- The difficulty of this design is that there are few records about the neon clothes and feather dance, and it is more difficult to restore the architecture, costumes, makeup, musical instruments, and dance poses. Even so, we checked many documents, which greatly restored the scene at that time.
- Ìwádìí
- The Mid-Autumn Festival is a traditional festival celebrated in China. It gained widespread popularity in the Tang Dynasty and became a nationwide holiday. According to legend, the Tang Emperor Xuan Zong dreamt he had traveled to the Palace of the Moon, where he saw celestial women, clothed in feathers and rosy clouds dancing in the sky. After the Emperor awoke, his favourite concubine Yang Guifei, renowned as one of the four most beautiful women in Chinese history, choreographed and performed the famous dance, 'Rainbow Skirt and Feathered Coat,'according to the Emperor's recollection.
- Ìmísí
- In order to reproduce the magnificent scenery of the Tang Dynasty palace, this design was created after consultig many historical documents, viewing images of murals at Dunhuang, and visiting ancient buildings from the Tang Dynasty to use these aspects as the basis for creating a design to restore the Tang Dynasty's historical prosperity.
- Àkókò Iṣẹ́ Àkànṣe
- The project started in Tianjin in July 2020, completed in Tianjin in August 2020, and exhibited in Tianjin in September 2020.
- Ìlànà Ìṣiṣẹ́
- The outer box as a whole is a traditional Chinese food box style, using a three-dimensional paper sculpture to separate the characters and scenes through die cutting, and then collage them into a complete illustration, which increases the sense of hierarchy and space of the packaging. The inner box combines the opening with the packaging illustration. The entire tongue part adopts the style of traditional Chinese typography, forming a natural division. When the consumer opens the box, a complete illustration pops up in front of them.
- Àwọn Ìwé-ẹ̀rí Ohun-Ìmọ̀
- Copyrights belong to Langcer Lee, 2020.
- Àwọn Ọmọ Ẹgbẹ́
- Creative Director：Langcer Lee
Designers:Yang Jie
Designers:Guo LinWei
Designers:Riso Guo
Designers:Limo Pan
Illustrator:Zhang Fan
Illustrator:Zhang JiaNi
Photographer:Jiang Tao - Ìfọwọ́sí Àwòrán
- Image #No1 : Photographer Jiang Tao,The Moon in the Tang Dynasty,2020.
Image #No2 : Photographer Jiang Tao,The Moon in the Tang Dynasty,2020.
Image #No3 : Photographer Jiang Tao,The Moon in the Tang Dynasty,2020.
Image #No4 : Photographer Jiang Tao,The Moon in the Tang Dynasty,2020.
Image #No5 : Photographer Jiang Tao,The Moon in the Tang Dynasty,2020.
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