Fairy Fox Ìtọ́jú Awọ Ara láti ọwọ́ Antonia Skaraki - A.S. Advertising jẹ́ aṣẹ́gun olókìkí púpọ̀ ti 2021 Àmì-ẹ̀yẹ Fàdákà A' Design Award nínú Ẹ̀ka Ìdíje Àpẹẹrẹ Ìdìpò.
FàdákàÌdìpò· 2021
Fairy Fox Ìtọ́jú Awọ Ara
látọ̀wọ́ Antonia Skaraki - A.S. Advertising
Oníbàárà: Fairy Fox
Aṣẹ́gun Àmì-ẹ̀yẹ Fàdákà A' Design Award nínú Ẹ̀ka Ìdìpò
Aṣẹ́gun Àmì Ẹ̀yẹ Tí a Jẹ́rìísí
Jẹ́rìísí Ipò Àmì Ẹ̀yẹ fún #107898Àpẹrẹ Náà
Nípa Fairy Fox Ìtọ́jú Awọ Ara
Ẹ káàbọ̀ sí ìrìnàjò ìgboyà sí ìmọ̀ nípa ẹ̀dá. Ní ìmọ̀lára ìkọ̀kọ̀ tó yí àwọn ọjà ìtọ́jú awọ ara wọ̀nyí ká. Àpẹẹrẹ náà ń jẹ́rìí sí ìbásepọ̀ láàrin Ìyá Ẹ̀dá àti àwọn ọmọ rẹ̀, nígbà tí àwọn ohun èlò tó ní ìlọ́pọ̀ gíga ń fún ni ní ìmọ̀lára fífọwọ́ kàn àti èrò tó wà títí. Àwòrán ìdíje àti ìtúpalẹ̀ àwọn ìlọsíwájú tuntun ló fa ìwárí àwọn àyè àǹfààní tó bá ìran àti ètò oníbàárà mu, tó yọrí sí ìdì ọjà tó jẹ́ ti òde òní, tó kéré, tó sì ní ìlọ́ra.
Ìdánimọ̀ Náà
Nípa Àmì-ẹ̀yẹ Fàdákà A' Design Award
Fairy Fox Ìtọ́jú Awọ Ara jẹ́ olùborí Àmì-ẹ̀yẹ Fàdákà A' Design Award, ìdánimọ̀ onípọ̀nlé lọ́nà àrà ọ̀tọ̀ tí a fún àwọn àwòṣe ìpele gíga jùlọ tó dára tó sì ń kan ọkàn. Àwọn olùborí Fàdákà jẹ́ àwọn iṣẹ́ tó ń tàn yòò gidigidi tó sì ní ìṣẹ̀dá púpọ̀ tí wọ́n ń ṣàfihàn ìmọ̀ ìjìnlẹ̀, ẹ̀bùn àti ìmọ̀ràn àwọn olùṣàwòṣe wọn. A retí pé Fairy Fox Ìtọ́jú Awọ Ara yóò jẹ́ iṣẹ́ àgbàyanu, àpẹẹrẹ rere, ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun jinlẹ̀. Àwòṣe tó borí Àmì-ẹ̀yẹ Fàdákà A' Design Award yìí jẹ́ ohun ìmúṣẹ̀dá tó hàn gbangba gidigidi tí a mọrírì tó ń ṣe anfàní tó sì ń tì ààlà iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ síwájú. Fairy Fox Ìtọ́jú Awọ Ara jẹ́ ẹ̀dá tí ọ̀pọ̀lọpọ̀ ń ṣe ìlara, tó ń jí ìfẹ́ inú, tó ń mú ìmọ̀lára rere wá tó sì ń jí ìyàlẹ́nu àti ìyanu.
Lẹ́yìn Àpẹrẹ Náà
Àkójọ Ìròyìn
Àwọn ẹ̀tọ́, àwọn ọmọ ẹgbẹ́ àti àlàyé ìmọ̀ ẹ̀rọ tí olùṣàpẹrẹ pèsè.
- Àwọn Ohun Àkànṣe
- Feel the fairy-tale mystery surrounding these skincare products. The design reveals the bond between Mother Nature and her children, while the high quality materials lend a tactile feel and a lasting impression. Exceptional details imply high quality of the products. At the same time, it is easy for the average consumer to remember the product line and to recognize it at all points of sale. Packaging that gives rise to a range full of elegance and expressiveness. The final design strayed away from having traditional labels. Instead, it focused on simplicity, minimalism and warmth.
- Ìwọ̀n àti Àpò
- PVC labels on all the packages.
15x12cm
14,5x8,8cm - Àwọn Àkọlé
- baby, care, child, cream, fairy, fox, product, health, skincare
- Ìmọ̀-ẹ̀rọ Ìṣelọ́pọ̀
- Environmentally friendly. Plastic containers with PVC labels.
- Ìpèníjà Àpèsè
- The brief was to create clean, fresh and minimal packaging with a touch of sophistication that would reflect the purity of the brand’s nature and express its core message, while also being friendly and welcoming at the same time, conveying the message of caring. Of course, the packaging should also reflect the brand story and all those values that it represents. And could you think of a better way to visualize it than a nod to our fox, the Fairy Fox, depicted with simplicity, bold and strong typography, and inviting warmth?
- Ìwádìí
- A thorough market research was conducted in order to frame the market, the competitors and the potential buyers. In addition, mood boards were formed to better express the values and ethos of the company, and to lead to a design concept.
- Ìmísí
- Inspired by The Little Prince and the heart-warming messages of the wise fox in this enchanting fable of childhood years, the Fairy Fox brand ensures a Healthy Ever After ending to all skincare issues. Fairy Fox is a magical and mystical creature, famed for its kind-hearted nature and its vibrant personality, that comes to the rescue whenever need be, with purely natural skincare products made with lovingly handcrafted energy to nourish everyone’s skin from head to toe! The environmental protection and sustainability trend, as well as the healthy lifestyle concept, were also sources of inspiration.
- Àkókò Iṣẹ́ Àkànṣe
- The project started in February 2016 in Athens, Greece, and finished in June 2020 in Athens, Greece.
- Ìlànà Ìṣiṣẹ́
- The packaging managed to turn consumers into adventurous travellers to the magic land of Mother Earth and the Fairy Fox heroine. A part of the brand story and USPs of the product were added on the lateral sides of the packaging, inviting the consumer not only to examine the product, but also to establish a communication between him or her and the brand.
- Àwọn Ọmọ Ẹgbẹ́
- Creative Director: Antonia Skaraki
Art Director: Andreas Deskas
Copywriter: Sotiria Theodorou - Ìfọwọ́sí Àwòrán
- Image #1: Illustrator Andreas Deskas, Hare, 2017
Image #2: Illustrator Andreas Deskas, Sheep, 2017
Image #3: Illustrator Andreas Deskas, Lizard, 2017
Image #4: Illustrator Andreas Deskas, Frog, 2017
Image #5: Illustrator Andreas Deskas, Squirrel, 2017
Image #6: Illustrator Andreas Deskas, Deer, 2017
Image #7: Illustrator Andreas Deskas, Turtle, 2017
Oníṣọwọ́
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