Inside Out Ọ̀nà Ìṣàfihàn (Exhibition Design) láti ọwọ́ Hong Kong Trade Development Council

Inside Out Ọ̀nà Ìṣàfihàn (Exhibition Design) láti ọwọ́ Hong Kong Trade Development Council jẹ́ aṣẹ́gun olókìkí púpọ̀ ti 2021 Àmì-ẹ̀yẹ Idẹ A' Design Award nínú Ẹ̀ka Ìdíje Àpẹẹrẹ Àjọ àti Ìṣẹ̀lẹ̀.

IdẹÀjọ· 2021

Inside Out Ọ̀nà Ìṣàfihàn (Exhibition Design)

látọ̀wọ́ Hong Kong Trade Development Council

Oníbàárà: Hong Kong Trade Development Council

Aṣẹ́gun Àmì-ẹ̀yẹ Idẹ A' Design Award nínú Ẹ̀ka Àjọ

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Aṣẹ́gun Àmì Ẹ̀yẹ Tí a Jẹ́rìísí

Jẹ́rìísí Ipò Àmì Ẹ̀yẹ fún #106399

Ṣàbẹ̀wò Ojú Òpó Wo ní A' Design Award Ìwé Ìròyìn Àmì Ẹ̀yẹ

Àwọ̀

Àpẹrẹ Náà

Nípa Inside Out Ọ̀nà Ìṣàfihàn (Exhibition Design)

Inside Out jẹ́ àpẹẹrẹ ìṣètò ìṣẹ̀lẹ̀ tí a ṣẹ̀dá fún DesignInspire, tí ó jẹ́ ìṣàfihàn ọjọ́ mẹ́ta tí ó wáyé ní Hong Kong. Èrò inú iṣẹ́ yìí ni láti yí ògiri tí a ṣe fún ìgbà díẹ̀ padà kí a lè rí gbogbo ìṣèto rẹ̀ lóde. Àwọn pátákó plywood tí a kò tọ́jú, àwọn ohun èlò títí sí ilẹ̀ tí a rà ní ilé-ìtajà lásán, àti àwọn scaffolding tí a yá ni a lò láti kọ́ ògiri ẹnu ọ̀nà, tábìlì ìkíni, àyè ìjíròrò gbogbogbò, àwọn ibi iṣẹ́ ìṣeré ìṣí meji, àti àwọn àyè ìṣàfihàn àjọpọ̀. Ṣáájú kí iṣẹ́ ìkọ́lé tó bẹ̀rẹ̀, a ṣe ìlànà kan láti dín ìdọ̀tí kù ní ibi iṣẹ́ àti láti jẹ́ kí a lè tún àwọn ohun èlò lò. Ìṣètò tí ó rọ́gbọ́kú tí kò sì ní ẹ̀wà àfojúsùn yìí ń fi ìyàtọ̀ hàn pẹ̀lú àwọn àwòrán àti àwọn ọjà tí a ń fihàn.

Ìdánimọ̀ Náà

Nípa Àmì-ẹ̀yẹ Idẹ A' Design Award

Inside Out Ọ̀nà Ìṣàfihàn (Exhibition Design) jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé Inside Out Ọ̀nà Ìṣàfihàn (Exhibition Design) yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. Inside Out Ọ̀nà Ìṣàfihàn (Exhibition Design) ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.

Lẹ́yìn Àpẹrẹ Náà

Àkójọ Ìròyìn

Àwọn ẹ̀tọ́, àwọn ọmọ ẹgbẹ́ àti àlàyé ìmọ̀ ẹ̀rọ tí olùṣàpẹrẹ pèsè.

Àwọn Ohun Àkànṣe: DesignInspire was an event platform for global creative elites, design brands, design associations and institutes to showcase their creativities. The event organiser wanted an eco-friendly approach to envelope and uplift the communal spaces. A concept called Inside Out was created. To minimize onsite waste a new set of rules were developed before the project began. The result was a raw and neutral design setting to uplift the ambience of the event.
Ìwọ̀n àti Àpò: The reception counter (40m2), entrance wall (13m wide x 3m high), Innotalk open forum (200m2), 2 open workshops (2 x 110m2) to the communal product display (600m2) were constructed from standard plywood panelling, scaffolding, reusable aluminium structure, off-the-shelf fixing, digital print sticker and foamboard. All AV equipment were hired, and carpets used were biodegradable. At the Innotalk open forum a 2m high x 3.5m Wide LED screen and suspended acrylic LED lightbox lettering was used.
Àwọn Àkọlé: DesignInspire, Hong Kong, Creative, Industry, Eco-friendly, Event, Inside Out, Exhibition, Organiser, HKTDC
Ìmọ̀-ẹ̀rọ Ìṣelọ́pọ̀: The main materials used for the spatial design were plywood panelling, off-the-shelf fixing, hired scaffolding, reusable aluminium structure, digital graphic print and sticker. The organiser’s design work includes the reception counter, entrance treatment, two open workshop, communal product display areas and the open forum. Due to the limited 3-day onsite move in, the last days was used for fine tune lighting, audio, art direction and visual merchandizing.
Ìpèníjà Àpèsè: The challenge was to find a design concept that would fit the brief of being eco-friendly as well as able to uplift the spatial image of DesignInspire environment. Our design team decided to go beyond the aesthetic periphery and a new set of rules were created to minimise as much onsite waste as possible. The result was an ethical approach in providing a neutral and raw event design. The aesthetics also helped to juxtapose the finished products being exhibited at the show.
Ìwádìí: This idea derived from researching and dissecting various methods of building construction. This led us to examine the inside of a temporary wall structures in theatres sets and turning them inside out to expose all its workings. This was how the Inside Out concept began. Only locally sourced untreated plywood panels, off-the-shelf fixings and hired scaffolding were used to envelop the DesignInspire design. Making this least wasteful and eco-friendly method to erect a 3-day event.
Ìmísí: Inspiration came from the challenges to be eco-friendly whilst enabling an image uplift. To do this, we kept the build production simple and minimal. After researching many alternatives, the details of wall structures in theatres seem most apt and devised the concept Inside Out was born. This idea was about turning a temporary wall structure inside out to expose all its workings. Untreated plywood panels, off-the-shelf fixings and hired scaffolding was chosen to decor the DesignInspire.
Àkókò Iṣẹ́ Àkànṣe: The project duration was 3 months from initial briefing to onsite completion. Located at the Hong Kong Convention and Exhibition Centre in Wan Chai, Hong Kong, the event ran for 3 days from the 5th until the 7th of December in 2019. Only 3 days were allowed for the onsite move in and set up.
Ìlànà Ìṣiṣẹ́: The entrance wall and reception counter at the concourse provides the first impression to the Inside Out concept. The raw and neutral aesthetic developed from plywood panels and scaffolding highlight against the yellow and black graphics is used throughout the event to indicate the organiser’s work. This aesthetic helps to clearly define, the wayfinding, the open forum space, the 2 open workshop areas, communal product display zones etc. The layout was open and created for self-exploration.
Àwọn Ìwé-ẹ̀rí Ohun-Ìmọ̀: Copyrights belong to Hong Kong Trade Development Council, 2019
Àwọn Ọmọ Ẹgbẹ́: Jason Cheung
Dury Chin
Eddie Chak
KK Cheung
Cherry Chan
Abby Chan
Ìfọwọ́sí Àwòrán: Hong Kong Trade Development Council